{"id":"https://openalex.org/W4408338396","doi":"https://doi.org/10.1016/j.procs.2025.02.092","title":"Exploratory customer discovery on Veblen goods using ChatGPT and agent-based modeling system for business simulation","display_name":"Exploratory customer discovery on Veblen goods using ChatGPT and agent-based modeling system for business simulation","publication_year":2025,"publication_date":"2025-01-01","ids":{"openalex":"https://openalex.org/W4408338396","doi":"https://doi.org/10.1016/j.procs.2025.02.092"},"language":"en","primary_location":{"id":"doi:10.1016/j.procs.2025.02.092","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.procs.2025.02.092","pdf_url":null,"source":{"id":"https://openalex.org/S120348307","display_name":"Procedia Computer Science","issn_l":"1877-0509","issn":["1877-0509"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia Computer Science","raw_type":"journal-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.1016/j.procs.2025.02.092","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5098958411","display_name":"Zachary Matthew Alabastro","orcid":"https://orcid.org/0009-0006-3780-5795"},"institutions":[{"id":"https://openalex.org/I19722","display_name":"Ateneo de Manila University","ror":"https://ror.org/053kevk63","country_code":"PH","type":"education","lineage":["https://openalex.org/I19722"]}],"countries":["PH"],"is_corresponding":true,"raw_author_name":"Zachary Matthew Alabastro","raw_affiliation_strings":["Business Insights Laboratory for Development, Ateneo de Manila University, Loyola Heights, Quezon City 1108, Philippines"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Insights Laboratory for Development, Ateneo de Manila University, Loyola Heights, Quezon City 1108, Philippines","institution_ids":["https://openalex.org/I19722"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5116589321","display_name":"Reuel Matthew Cordova","orcid":null},"institutions":[{"id":"https://openalex.org/I19722","display_name":"Ateneo de Manila University","ror":"https://ror.org/053kevk63","country_code":"PH","type":"education","lineage":["https://openalex.org/I19722"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Reuel Matthew Cordova","raw_affiliation_strings":["Business Insights Laboratory for Development, Ateneo de Manila University, Loyola Heights, Quezon City 1108, Philippines"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Insights Laboratory for Development, Ateneo de Manila University, Loyola Heights, Quezon City 1108, Philippines","institution_ids":["https://openalex.org/I19722"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027059979","display_name":"Joseph Benjamin Ilagan","orcid":"https://orcid.org/0000-0002-3748-6468"},"institutions":[{"id":"https://openalex.org/I19722","display_name":"Ateneo de Manila University","ror":"https://ror.org/053kevk63","country_code":"PH","type":"education","lineage":["https://openalex.org/I19722"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Joseph Benjamin Ilagan","raw_affiliation_strings":["Business Insights Laboratory for Development, Ateneo de Manila University, Loyola Heights, Quezon City 1108, Philippines"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Insights Laboratory for Development, Ateneo de Manila University, Loyola Heights, Quezon City 1108, Philippines","institution_ids":["https://openalex.org/I19722"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029244001","display_name":"Jose Ramon Ilagan","orcid":"https://orcid.org/0000-0002-2111-3675"},"institutions":[{"id":"https://openalex.org/I19722","display_name":"Ateneo de Manila University","ror":"https://ror.org/053kevk63","country_code":"PH","type":"education","lineage":["https://openalex.org/I19722"]}],"countries":["PH"],"is_corresponding":false,"raw_author_name":"Jose Ramon Ilagan","raw_affiliation_strings":["Business Insights Laboratory for Development, Ateneo de Manila University, Loyola Heights, Quezon City 1108, Philippines"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Business Insights Laboratory for Development, Ateneo de Manila University, Loyola Heights, Quezon City 1108, Philippines","institution_ids":["https://openalex.org/I19722"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5098958411"],"corresponding_institution_ids":["https://openalex.org/I19722"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.05984456,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"256","issue":null,"first_page":"28","last_page":"35"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9750000238418579,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9750000238418579,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9688000082969666,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9556000232696533,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8613592386245728},{"id":"https://openalex.org/keywords/veblen-good","display_name":"Veblen good","score":0.8476449251174927},{"id":"https://openalex.org/keywords/exploratory-research","display_name":"Exploratory research","score":0.4130040407180786},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.09561458230018616}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8613592386245728},{"id":"https://openalex.org/C16215860","wikidata":"https://www.wikidata.org/wiki/Q1074135","display_name":"Veblen good","level":2,"score":0.8476449251174927},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.4130040407180786},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.09561458230018616},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.procs.2025.02.092","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.procs.2025.02.092","pdf_url":null,"source":{"id":"https://openalex.org/S120348307","display_name":"Procedia Computer Science","issn_l":"1877-0509","issn":["1877-0509"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia Computer Science","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1016/j.procs.2025.02.092","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.procs.2025.02.092","pdf_url":null,"source":{"id":"https://openalex.org/S120348307","display_name":"Procedia Computer Science","issn_l":"1877-0509","issn":["1877-0509"],"is_oa":true,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Procedia Computer Science","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320323581","display_name":"Ateneo de Manila University","ror":"https://ror.org/053kevk63"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W1524318607","https://openalex.org/W1974460531","https://openalex.org/W2009548697","https://openalex.org/W2071885157","https://openalex.org/W2083473419","https://openalex.org/W2085406401","https://openalex.org/W2182877005","https://openalex.org/W2354851354","https://openalex.org/W2545239741","https://openalex.org/W2736444177","https://openalex.org/W2895533845","https://openalex.org/W2996562522","https://openalex.org/W3102925809","https://openalex.org/W3140951851","https://openalex.org/W3172849470","https://openalex.org/W3210142675","https://openalex.org/W4205394373","https://openalex.org/W4221143046","https://openalex.org/W4237123473","https://openalex.org/W4249254333","https://openalex.org/W4285791369","https://openalex.org/W4300633767","https://openalex.org/W4310230601","https://openalex.org/W4318475969","https://openalex.org/W4321649710","https://openalex.org/W4363609855","https://openalex.org/W4388092399","https://openalex.org/W4389471395","https://openalex.org/W4396534784","https://openalex.org/W4401723229","https://openalex.org/W6729555233","https://openalex.org/W6755793401","https://openalex.org/W6799551577"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2996562522","https://openalex.org/W2021308409","https://openalex.org/W2768695628","https://openalex.org/W2283679012","https://openalex.org/W2690221463","https://openalex.org/W2041534731","https://openalex.org/W3146994197"],"abstract_inverted_index":{"The":[0,35,112,141],"study":[1,113],"of":[2,15,45,168],"demand":[3,39,123,156,176],"in":[4,17],"a":[5,13,71,154],"dynamic":[6],"and":[7,33,68,74,96,124,171,177],"complex":[8],"market":[9,25],"economy":[10],"has":[11,41],"been":[12],"point":[14],"discussion":[16],"observing":[18],"consumer":[19],"behavior.":[20],"Entrepreneurs":[21],"have":[22],"struggled":[23],"with":[24,149],"research":[26],"as":[27,101],"customer":[28,90,105,146],"discovery":[29],"can":[30,82,103],"be":[31,55,161],"costly":[32],"time-consuming.":[34],"concept":[36],"behind":[37],"non-intuitive":[38],"curves":[40],"increased":[42],"the":[43,61,75,110,165],"complexities":[44],"predicting":[46],"demand.":[47],"Large":[48],"language":[49],"models":[50,57,118],"(LLMs)":[51],"are":[52],"observed":[53],"to":[54,64,121,127,134,136,152,163],"computational":[56],"for":[58,89],"humans,":[59],"having":[60],"innate":[62],"capacity":[63],"simulate":[65,128],"human":[66],"behavior":[67,173],"decision-making.":[69],"Through":[70],"simulation":[72],"model":[73],"agent-based":[76],"modeling":[77],"system":[78],"(ABMS)":[79],"approach,":[80],"entrepreneurs":[81],"utilize":[83],"LLMs":[84,99],"by":[85],"using":[86],"their":[87],"ability":[88],"discovery.":[91],"By":[92],"applying":[93],"prompting":[94],"frameworks":[95],"chain-of-thought":[97],"(CoT),":[98],"such":[100],"ChatGPT-3.5":[102],"generate":[104],"willingness-to-pay":[106],"(WTP)":[107],"without":[108,130],"fine-tuning":[109],"model.":[111],"experimented":[114],"on":[115],"two":[116],"business":[117],"that":[119,144],"pertained":[120],"Veblen":[122],"prompted":[125],"GPT-3.5":[126,150],"WTP":[129],"any":[131],"explicit":[132],"references":[133],"\u201cVeblen\u201d":[135],"determine":[137],"its":[138],"inherent":[139],"knowledge.":[140],"results":[142],"show":[143],"some":[145],"simulations":[147],"generated":[148],"appear":[151],"form":[153],"non-inverted":[155],"curve.":[157],"Future":[158],"studies":[159],"may":[160],"considered":[162],"understand":[164],"LLM\u2019s":[166],"capability":[167],"perceiving":[169],"socio-economic":[170],"psycho-emotional":[172],"regarding":[174],"product":[175],"consumption.":[178]},"counts_by_year":[],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
