{"id":"https://openalex.org/W7155357171","doi":"https://doi.org/10.1016/j.ipm.2026.104845","title":"Predicting tourism product advertising effectiveness: Fusing multimodal large language models with visually-rich document understanding","display_name":"Predicting tourism product advertising effectiveness: Fusing multimodal large language models with visually-rich document understanding","publication_year":2026,"publication_date":"2026-04-23","ids":{"openalex":"https://openalex.org/W7155357171","doi":"https://doi.org/10.1016/j.ipm.2026.104845"},"language":"en","primary_location":{"id":"doi:10.1016/j.ipm.2026.104845","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.ipm.2026.104845","pdf_url":null,"source":{"id":"https://openalex.org/S174847851","display_name":"Information Processing & Management","issn_l":"0306-4573","issn":["0306-4573","1873-5371"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Processing &amp; Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014242366","display_name":"Runyu Chen","orcid":"https://orcid.org/0000-0003-2704-8293"},"institutions":[{"id":"https://openalex.org/I146563203","display_name":"University of International Business and Economics","ror":"https://ror.org/05khqpb71","country_code":"CN","type":"education","lineage":["https://openalex.org/I146563203"]},{"id":"https://openalex.org/I4210100255","display_name":"Beijing Academy of Artificial Intelligence","ror":"https://ror.org/016a74861","country_code":"CN","type":"other","lineage":["https://openalex.org/I4210100255"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Runyu Chen","raw_affiliation_strings":["School of Artificial Intelligence and Data Science, University of International Business and Economics, Beijing 100029, PR China"],"raw_orcid":"https://orcid.org/0000-0003-2704-8293","affiliations":[{"raw_affiliation_string":"School of Artificial Intelligence and Data Science, University of International Business and Economics, Beijing 100029, PR China","institution_ids":["https://openalex.org/I146563203","https://openalex.org/I4210100255"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5038042243","display_name":"Junru Xiao","orcid":null},"institutions":[{"id":"https://openalex.org/I146563203","display_name":"University of International Business and Economics","ror":"https://ror.org/05khqpb71","country_code":"CN","type":"education","lineage":["https://openalex.org/I146563203"]},{"id":"https://openalex.org/I4210100255","display_name":"Beijing Academy of Artificial Intelligence","ror":"https://ror.org/016a74861","country_code":"CN","type":"other","lineage":["https://openalex.org/I4210100255"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Junru Xiao","raw_affiliation_strings":["School of Artificial Intelligence and Data Science, University of International Business and Economics, Beijing 100029, PR China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Artificial Intelligence and Data Science, University of International Business and Economics, Beijing 100029, PR China","institution_ids":["https://openalex.org/I146563203","https://openalex.org/I4210100255"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5134412513","display_name":"Zixiang Yang","orcid":null},"institutions":[{"id":"https://openalex.org/I146563203","display_name":"University of International Business and Economics","ror":"https://ror.org/05khqpb71","country_code":"CN","type":"education","lineage":["https://openalex.org/I146563203"]},{"id":"https://openalex.org/I4210100255","display_name":"Beijing Academy of Artificial Intelligence","ror":"https://ror.org/016a74861","country_code":"CN","type":"other","lineage":["https://openalex.org/I4210100255"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Zixiang Yang","raw_affiliation_strings":["School of Artificial Intelligence and Data Science, University of International Business and Economics, Beijing 100029, PR China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Artificial Intelligence and Data Science, University of International Business and Economics, Beijing 100029, PR China","institution_ids":["https://openalex.org/I146563203","https://openalex.org/I4210100255"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5134461058","display_name":"Hairong Yang","orcid":null},"institutions":[{"id":"https://openalex.org/I146563203","display_name":"University of International Business and Economics","ror":"https://ror.org/05khqpb71","country_code":"CN","type":"education","lineage":["https://openalex.org/I146563203"]},{"id":"https://openalex.org/I4210100255","display_name":"Beijing Academy of Artificial Intelligence","ror":"https://ror.org/016a74861","country_code":"CN","type":"other","lineage":["https://openalex.org/I4210100255"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Hairong Yang","raw_affiliation_strings":["School of Artificial Intelligence and Data Science, University of International Business and Economics, Beijing 100029, PR China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Artificial Intelligence and Data Science, University of International Business and Economics, Beijing 100029, PR China","institution_ids":["https://openalex.org/I146563203","https://openalex.org/I4210100255"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100404947","display_name":"Jie Yang","orcid":"https://orcid.org/0000-0003-4801-7162"},"institutions":[{"id":"https://openalex.org/I150229711","display_name":"University of Electronic Science and Technology of China","ror":"https://ror.org/04qr3zq92","country_code":"CN","type":"education","lineage":["https://openalex.org/I150229711"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jueman Yang","raw_affiliation_strings":["Education Center for Students Cultural Qualities, University of Electronic Science and Technology of China, Chengdu 610054, PR China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Education Center for Students Cultural Qualities, University of Electronic Science and Technology of China, Chengdu 610054, PR China","institution_ids":["https://openalex.org/I150229711"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5100404947","https://openalex.org/A5134412513","https://openalex.org/A5134461058"],"corresponding_institution_ids":["https://openalex.org/I146563203","https://openalex.org/I150229711","https://openalex.org/I4210100255"],"apc_list":{"value":3020,"currency":"USD","value_usd":3020},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.48400277,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"63","issue":"7","first_page":"104845","last_page":"104845"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.47200000286102295,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.47200000286102295,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.09549999982118607,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.04410000145435333,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tourism","display_name":"Tourism","score":0.6201000213623047},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.476500004529953},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4106999933719635},{"id":"https://openalex.org/keywords/sensory-cue","display_name":"Sensory cue","score":0.4083000123500824},{"id":"https://openalex.org/keywords/generative-model","display_name":"Generative model","score":0.36039999127388},{"id":"https://openalex.org/keywords/visualization","display_name":"Visualization","score":0.3192000091075897},{"id":"https://openalex.org/keywords/generative-grammar","display_name":"Generative grammar","score":0.30649998784065247}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6574000120162964},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6201000213623047},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.476500004529953},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4537999927997589},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.41909998655319214},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4106999933719635},{"id":"https://openalex.org/C111370547","wikidata":"https://www.wikidata.org/wiki/Q7451120","display_name":"Sensory cue","level":2,"score":0.4083000123500824},{"id":"https://openalex.org/C167966045","wikidata":"https://www.wikidata.org/wiki/Q5532625","display_name":"Generative model","level":3,"score":0.36039999127388},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.3517000079154968},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.33799999952316284},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.32429999113082886},{"id":"https://openalex.org/C36464697","wikidata":"https://www.wikidata.org/wiki/Q451553","display_name":"Visualization","level":2,"score":0.3192000091075897},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.30649998784065247},{"id":"https://openalex.org/C137293760","wikidata":"https://www.wikidata.org/wiki/Q3621696","display_name":"Language model","level":2,"score":0.296099990606308},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.29319998621940613},{"id":"https://openalex.org/C144986985","wikidata":"https://www.wikidata.org/wiki/Q871236","display_name":"Hierarchical database model","level":2,"score":0.2867000102996826},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.2858999967575073},{"id":"https://openalex.org/C23219732","wikidata":"https://www.wikidata.org/wiki/Q7247800","display_name":"Product type","level":2,"score":0.26969999074935913},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.2689000070095062},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.2662999927997589},{"id":"https://openalex.org/C147101817","wikidata":"https://www.wikidata.org/wiki/Q13443840","display_name":"Product category","level":3,"score":0.2655999958515167}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.ipm.2026.104845","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.ipm.2026.104845","pdf_url":null,"source":{"id":"https://openalex.org/S174847851","display_name":"Information Processing & Management","issn_l":"0306-4573","issn":["0306-4573","1873-5371"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Processing &amp; Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.6774463653564453,"display_name":"Decent work and economic growth"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W2000765441","https://openalex.org/W2018808521","https://openalex.org/W2038642139","https://openalex.org/W2147156975","https://openalex.org/W2152941631","https://openalex.org/W2159487479","https://openalex.org/W2171039002","https://openalex.org/W2323881768","https://openalex.org/W2500086770","https://openalex.org/W2801693123","https://openalex.org/W2895357479","https://openalex.org/W2906280895","https://openalex.org/W2939264787","https://openalex.org/W2969078176","https://openalex.org/W3044410796","https://openalex.org/W3108120976","https://openalex.org/W3108968116","https://openalex.org/W3114729326","https://openalex.org/W3123027312","https://openalex.org/W3151202147","https://openalex.org/W3153289994","https://openalex.org/W3173383881","https://openalex.org/W4205981594","https://openalex.org/W4213277664","https://openalex.org/W4235117060","https://openalex.org/W4283746258","https://openalex.org/W4309268645","https://openalex.org/W4312213557","https://openalex.org/W4313407272","https://openalex.org/W4313576055","https://openalex.org/W4320168319","https://openalex.org/W4327932584","https://openalex.org/W4353056586","https://openalex.org/W4362465228","https://openalex.org/W4378549549","https://openalex.org/W4379531947","https://openalex.org/W4380204710","https://openalex.org/W4388515789","https://openalex.org/W4390721124","https://openalex.org/W4391731131","https://openalex.org/W4391815155","https://openalex.org/W4391982908","https://openalex.org/W4392645233","https://openalex.org/W4395703540","https://openalex.org/W4401652605","https://openalex.org/W4401867536","https://openalex.org/W4402348479","https://openalex.org/W4403148262","https://openalex.org/W4403867235","https://openalex.org/W4405822847","https://openalex.org/W4405866402","https://openalex.org/W4407665329","https://openalex.org/W4408013700","https://openalex.org/W4409310020","https://openalex.org/W4410430416","https://openalex.org/W4411892026","https://openalex.org/W4412698256","https://openalex.org/W4416590456"],"related_works":[],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-07-23T08:03:31.855105","created_date":"2026-04-24T00:00:00"}
