{"id":"https://openalex.org/W4413922887","doi":"https://doi.org/10.1016/j.geb.2025.08.009","title":"Naive analytics: The strategic advantage of algorithmic heuristics","display_name":"Naive analytics: The strategic advantage of algorithmic heuristics","publication_year":2025,"publication_date":"2025-09-02","ids":{"openalex":"https://openalex.org/W4413922887","doi":"https://doi.org/10.1016/j.geb.2025.08.009"},"language":"en","primary_location":{"id":"doi:10.1016/j.geb.2025.08.009","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.geb.2025.08.009","pdf_url":null,"source":{"id":"https://openalex.org/S94044085","display_name":"Games and Economic Behavior","issn_l":"0899-8256","issn":["0899-8256","1090-2473"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Games and Economic Behavior","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.1016/j.geb.2025.08.009","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019059107","display_name":"Ron Berman","orcid":"https://orcid.org/0000-0002-8594-3627"},"institutions":[{"id":"https://openalex.org/I79576946","display_name":"University of Pennsylvania","ror":"https://ror.org/00b30xv10","country_code":"US","type":"education","lineage":["https://openalex.org/I79576946"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ron Berman","raw_affiliation_strings":["The Wharton School, University of Pennsylvania, United States of America"],"raw_orcid":"https://orcid.org/0000-0002-8594-3627","affiliations":[{"raw_affiliation_string":"The Wharton School, University of Pennsylvania, United States of America","institution_ids":["https://openalex.org/I79576946"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5074262149","display_name":"Yuval Heller","orcid":"https://orcid.org/0000-0001-9712-5771"},"institutions":[{"id":"https://openalex.org/I13955877","display_name":"Bar-Ilan University","ror":"https://ror.org/03kgsv495","country_code":"IL","type":"education","lineage":["https://openalex.org/I13955877"]}],"countries":["IL"],"is_corresponding":true,"raw_author_name":"Yuval Heller","raw_affiliation_strings":["Department of Economics, Bar-Ilan University, Israel"],"raw_orcid":"https://orcid.org/0000-0001-9712-5771","affiliations":[{"raw_affiliation_string":"Department of Economics, Bar-Ilan University, Israel","institution_ids":["https://openalex.org/I13955877"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5074262149"],"corresponding_institution_ids":["https://openalex.org/I13955877"],"apc_list":{"value":2540,"currency":"USD","value_usd":2540},"apc_paid":{"value":2540,"currency":"USD","value_usd":2540},"fwci":1.1378,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.83710419,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":97},"biblio":{"volume":"154","issue":null,"first_page":"62","last_page":"78"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9830999970436096,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9821000099182129,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/heuristics","display_name":"Heuristics","score":0.8208680152893066},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.7256336212158203},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5694654583930969},{"id":"https://openalex.org/keywords/mathematical-economics","display_name":"Mathematical economics","score":0.4064319133758545},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.32285594940185547},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.26348501443862915}],"concepts":[{"id":"https://openalex.org/C127705205","wikidata":"https://www.wikidata.org/wiki/Q5748245","display_name":"Heuristics","level":2,"score":0.8208680152893066},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.7256336212158203},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5694654583930969},{"id":"https://openalex.org/C144237770","wikidata":"https://www.wikidata.org/wiki/Q747534","display_name":"Mathematical economics","level":1,"score":0.4064319133758545},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.32285594940185547},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.26348501443862915},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.geb.2025.08.009","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.geb.2025.08.009","pdf_url":null,"source":{"id":"https://openalex.org/S94044085","display_name":"Games and Economic Behavior","issn_l":"0899-8256","issn":["0899-8256","1090-2473"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Games and Economic Behavior","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1016/j.geb.2025.08.009","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.geb.2025.08.009","pdf_url":null,"source":{"id":"https://openalex.org/S94044085","display_name":"Games and Economic Behavior","issn_l":"0899-8256","issn":["0899-8256","1090-2473"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Games and Economic Behavior","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G1535944570","display_name":null,"funder_award_id":"2020022","funder_id":"https://openalex.org/F4320308960","funder_display_name":"United States - Israel Binational Science Foundation"}],"funders":[{"id":"https://openalex.org/F4320308960","display_name":"United States - Israel Binational Science Foundation","ror":"https://ror.org/00j8z2m73"},{"id":"https://openalex.org/F4320322596","display_name":"Tel Aviv University","ror":"https://ror.org/04mhzgx49"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":50,"referenced_works":["https://openalex.org/W1481906198","https://openalex.org/W1745376753","https://openalex.org/W1982986114","https://openalex.org/W2011845167","https://openalex.org/W2018772681","https://openalex.org/W2093714429","https://openalex.org/W2099475644","https://openalex.org/W2113800688","https://openalex.org/W2116612050","https://openalex.org/W2117277881","https://openalex.org/W2118614669","https://openalex.org/W2152591155","https://openalex.org/W2170714771","https://openalex.org/W2174806087","https://openalex.org/W2319413631","https://openalex.org/W2340899345","https://openalex.org/W2556097037","https://openalex.org/W2564917231","https://openalex.org/W2781935288","https://openalex.org/W2800506453","https://openalex.org/W2909228099","https://openalex.org/W2909645035","https://openalex.org/W2921123283","https://openalex.org/W2962743982","https://openalex.org/W3021147992","https://openalex.org/W3022025542","https://openalex.org/W3042876419","https://openalex.org/W3043200940","https://openalex.org/W3094241458","https://openalex.org/W3102097658","https://openalex.org/W3116714307","https://openalex.org/W3119821659","https://openalex.org/W3121447004","https://openalex.org/W3122590067","https://openalex.org/W3124383212","https://openalex.org/W3125090935","https://openalex.org/W3179399438","https://openalex.org/W3184086592","https://openalex.org/W3188960397","https://openalex.org/W4210516433","https://openalex.org/W4240963077","https://openalex.org/W4242711350","https://openalex.org/W4251530592","https://openalex.org/W4256290460","https://openalex.org/W4281690286","https://openalex.org/W4285240451","https://openalex.org/W4309046271","https://openalex.org/W4365516109","https://openalex.org/W4367058107","https://openalex.org/W4387113591"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2280422768","https://openalex.org/W3143197806","https://openalex.org/W4252555497","https://openalex.org/W3121175838","https://openalex.org/W3016293053","https://openalex.org/W1690653314","https://openalex.org/W2275524962"],"abstract_inverted_index":{"We":[0],"study":[1],"interactions":[2],"with":[3,75],"uncertainty":[4],"about":[5],"demand":[6],"sensitivity":[7],"that":[8],"is":[9],"estimated":[10],"by":[11,81,93],"analytics":[12,30],"algorithms.":[13],"In":[14,44,60,73],"our":[15],"solution":[16],"concept":[17],"(1)":[18],"firms":[19,63],"choose":[20],"seemingly":[21],"optimal":[22],"strategies":[23],"based":[24],"on":[25],"estimates":[26],"from":[27],"possibly":[28],"biased":[29],"algorithms,":[31],"and":[32,68],"(2)":[33],"the":[34,46,94],"levels":[35],"of":[36],"biases":[37],"form":[38],"best":[39],"replies":[40],"to":[41,58],"one":[42],"another.":[43],"equilibrium":[45],"firms'":[47],"algorithms":[48],"overestimate":[49],"advertising":[50],"effectiveness,":[51],"as":[52],"observed":[53],"empirically,":[54],"which":[55],"causes":[56],"advertisers":[57],"overspend.":[59],"price":[61,66],"competitions":[62],"also":[64],"underestimate":[65],"elasticities":[67],"set":[69],"prices":[70],"too":[71],"high.":[72],"games":[74],"strategic":[76],"complements":[77],"(substitutes),":[78],"profits":[79],"induced":[80,92],"such":[82],"\u201cnaive":[83],"analytics\u201d":[84],"equilibria":[85],"Pareto":[86],"dominate":[87],"(are":[88],"dominated":[89],"by)":[90],"those":[91],"Nash":[95],"equilibrium.":[96]},"counts_by_year":[{"year":2026,"cited_by_count":1}],"updated_date":"2026-07-30T17:31:21.811387","created_date":"2025-10-10T00:00:00"}
