{"id":"https://openalex.org/W7163655519","doi":"https://doi.org/10.1016/j.elerap.2026.101613","title":"An AI-enabled multimodal framework for preference prediction in immersive VR shopping using cross-modal attention and domain adaptation","display_name":"An AI-enabled multimodal framework for preference prediction in immersive VR shopping using cross-modal attention and domain adaptation","publication_year":2026,"publication_date":"2026-06-05","ids":{"openalex":"https://openalex.org/W7163655519","doi":"https://doi.org/10.1016/j.elerap.2026.101613"},"language":"en","primary_location":{"id":"doi:10.1016/j.elerap.2026.101613","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.elerap.2026.101613","pdf_url":null,"source":{"id":"https://openalex.org/S187709482","display_name":"Electronic Commerce Research and Applications","issn_l":"1567-4223","issn":["1567-4223","1873-7846"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research and Applications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5124927759","display_name":"M. W. Geda","orcid":null},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"M.W. Geda","raw_affiliation_strings":["Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hong Kong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hong Kong, China","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5137941057","display_name":"Yuk Ming Tang","orcid":"https://orcid.org/0000-0001-8215-4190"},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":true,"raw_author_name":"Yuk Ming Tang","raw_affiliation_strings":["Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hong Kong, China","Research Centre for Low-Altitude Economy (RCLAE), The Hong Kong Polytechnic University, Hong Kong, China"],"raw_orcid":"https://orcid.org/0000-0001-8215-4190","affiliations":[{"raw_affiliation_string":"Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hong Kong, China","institution_ids":["https://openalex.org/I14243506"]},{"raw_affiliation_string":"Research Centre for Low-Altitude Economy (RCLAE), The Hong Kong Polytechnic University, Hong Kong, China","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004693919","display_name":"C.K.M. Lee","orcid":"https://orcid.org/0000-0001-8577-4547"},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Carman K.M. Lee","raw_affiliation_strings":["Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hong Kong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hong Kong, China","institution_ids":["https://openalex.org/I14243506"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5137941057"],"corresponding_institution_ids":["https://openalex.org/I14243506"],"apc_list":{"value":3050,"currency":"USD","value_usd":3050},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.7258093,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"78","issue":null,"first_page":"101613","last_page":"101613"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11707","display_name":"Gaze Tracking and Assistive Technology","score":0.17020000517368317,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11707","display_name":"Gaze Tracking and Assistive Technology","score":0.17020000517368317,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10667","display_name":"Emotion and Mood Recognition","score":0.1193000003695488,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11605","display_name":"Visual Attention and Saliency Detection","score":0.1088000014424324,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.7138000130653381},{"id":"https://openalex.org/keywords/domain","display_name":"Domain (mathematical analysis)","score":0.6926000118255615},{"id":"https://openalex.org/keywords/adaptation","display_name":"Adaptation (eye)","score":0.613099992275238},{"id":"https://openalex.org/keywords/domain-adaptation","display_name":"Domain adaptation","score":0.6100999712944031},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.3009999990463257}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8048999905586243},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.7138000130653381},{"id":"https://openalex.org/C36503486","wikidata":"https://www.wikidata.org/wiki/Q11235244","display_name":"Domain (mathematical analysis)","level":2,"score":0.6926000118255615},{"id":"https://openalex.org/C139807058","wikidata":"https://www.wikidata.org/wiki/Q352374","display_name":"Adaptation (eye)","level":2,"score":0.613099992275238},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.6122000217437744},{"id":"https://openalex.org/C2776434776","wikidata":"https://www.wikidata.org/wiki/Q19246213","display_name":"Domain adaptation","level":3,"score":0.6100999712944031},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.4113999903202057},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.33880001306533813},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.3009999990463257},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.2818000018596649},{"id":"https://openalex.org/C36464697","wikidata":"https://www.wikidata.org/wiki/Q451553","display_name":"Visualization","level":2,"score":0.2689000070095062},{"id":"https://openalex.org/C181204326","wikidata":"https://www.wikidata.org/wiki/Q7239820","display_name":"Preference learning","level":3,"score":0.26089999079704285}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.elerap.2026.101613","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.elerap.2026.101613","pdf_url":null,"source":{"id":"https://openalex.org/S187709482","display_name":"Electronic Commerce Research and Applications","issn_l":"1567-4223","issn":["1567-4223","1873-7846"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research and Applications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320335095","display_name":"Department of Industrial and Systems Engineering, Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":70,"referenced_works":["https://openalex.org/W579018955","https://openalex.org/W1987015068","https://openalex.org/W2034737554","https://openalex.org/W2096267981","https://openalex.org/W2519473699","https://openalex.org/W2595519346","https://openalex.org/W2604465547","https://openalex.org/W2772737249","https://openalex.org/W2792169897","https://openalex.org/W2906554862","https://openalex.org/W2908855016","https://openalex.org/W2916558058","https://openalex.org/W2941404665","https://openalex.org/W2942806832","https://openalex.org/W2948332442","https://openalex.org/W2949617484","https://openalex.org/W2950924066","https://openalex.org/W2953049598","https://openalex.org/W2982174974","https://openalex.org/W3015476915","https://openalex.org/W3047172909","https://openalex.org/W3080307302","https://openalex.org/W3114069072","https://openalex.org/W3119615685","https://openalex.org/W3120939107","https://openalex.org/W3123294997","https://openalex.org/W3128931914","https://openalex.org/W3153380589","https://openalex.org/W3154845681","https://openalex.org/W3172382993","https://openalex.org/W3208791322","https://openalex.org/W4200105607","https://openalex.org/W4206535885","https://openalex.org/W4210494925","https://openalex.org/W4220966035","https://openalex.org/W4221080645","https://openalex.org/W4226213590","https://openalex.org/W4284972842","https://openalex.org/W4293100696","https://openalex.org/W4294647495","https://openalex.org/W4309026745","https://openalex.org/W4318833227","https://openalex.org/W4319322037","https://openalex.org/W4360871668","https://openalex.org/W4366976252","https://openalex.org/W4378574541","https://openalex.org/W4387640293","https://openalex.org/W4387881575","https://openalex.org/W4387969614","https://openalex.org/W4389451914","https://openalex.org/W4390619483","https://openalex.org/W4392167094","https://openalex.org/W4392871849","https://openalex.org/W4396702511","https://openalex.org/W4399995445","https://openalex.org/W4400471989","https://openalex.org/W4400575998","https://openalex.org/W4400668146","https://openalex.org/W4401214755","https://openalex.org/W4402490451","https://openalex.org/W4402830910","https://openalex.org/W4403152098","https://openalex.org/W4403157514","https://openalex.org/W4403277059","https://openalex.org/W4404203989","https://openalex.org/W4405664017","https://openalex.org/W4406188356","https://openalex.org/W4406205580","https://openalex.org/W4408805426","https://openalex.org/W4416795151"],"related_works":[],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-06-13T06:13:01.061226","created_date":"2026-06-06T00:00:00"}
