{"id":"https://openalex.org/W7151375833","doi":"https://doi.org/10.1016/j.elerap.2026.101598","title":"Aligning source, appeal, and brand: Resolving the disclosure\u2013effect dilemma in AIGC advertising","display_name":"Aligning source, appeal, and brand: Resolving the disclosure\u2013effect dilemma in AIGC advertising","publication_year":2026,"publication_date":"2026-04-07","ids":{"openalex":"https://openalex.org/W7151375833","doi":"https://doi.org/10.1016/j.elerap.2026.101598"},"language":"en","primary_location":{"id":"doi:10.1016/j.elerap.2026.101598","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.elerap.2026.101598","pdf_url":null,"source":{"id":"https://openalex.org/S187709482","display_name":"Electronic Commerce Research and Applications","issn_l":"1567-4223","issn":["1567-4223","1873-7846"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research and Applications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079357817","display_name":"Chenyu Gu","orcid":"https://orcid.org/0000-0001-6059-0573"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Chenyu Gu","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-6059-0573","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5133106202","display_name":"Xiaoxia Li","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Xiaoxia Li","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5062487012","display_name":"Qian Xiang","orcid":"https://orcid.org/0000-0002-8245-2611"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Qian Xiang","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5079357817"],"corresponding_institution_ids":[],"apc_list":{"value":3050,"currency":"USD","value_usd":3050},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.82377548,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"77","issue":null,"first_page":"101598","last_page":"101598"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3605000078678131,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3605000078678131,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.09560000151395798,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.060100000351667404,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/dilemma","display_name":"Dilemma","score":0.7921000123023987},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4553999900817871},{"id":"https://openalex.org/keywords/native-advertising","display_name":"Native advertising","score":0.4253999888896942},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.39169999957084656},{"id":"https://openalex.org/keywords/advertising-research","display_name":"Advertising research","score":0.328900009393692},{"id":"https://openalex.org/keywords/hide-and-seek","display_name":"Hide and seek","score":0.32089999318122864}],"concepts":[{"id":"https://openalex.org/C2778496695","wikidata":"https://www.wikidata.org/wiki/Q254128","display_name":"Dilemma","level":2,"score":0.7921000123023987},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7103000283241272},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7063999772071838},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4553999900817871},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45350000262260437},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.4424000084400177},{"id":"https://openalex.org/C56408696","wikidata":"https://www.wikidata.org/wiki/Q6980087","display_name":"Native advertising","level":4,"score":0.4253999888896942},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.39169999957084656},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.328900009393692},{"id":"https://openalex.org/C2994203483","wikidata":"https://www.wikidata.org/wiki/Q171957","display_name":"Hide and seek","level":2,"score":0.32089999318122864},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29809999465942383},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.28110000491142273},{"id":"https://openalex.org/C503426891","wikidata":"https://www.wikidata.org/wiki/Q1371586","display_name":"False advertising","level":2,"score":0.27709999680519104},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.274399995803833},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.26739999651908875},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.25040000677108765}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.elerap.2026.101598","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.elerap.2026.101598","pdf_url":null,"source":{"id":"https://openalex.org/S187709482","display_name":"Electronic Commerce Research and Applications","issn_l":"1567-4223","issn":["1567-4223","1873-7846"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research and Applications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5370233058929443,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":54,"referenced_works":["https://openalex.org/W1977529146","https://openalex.org/W1979890298","https://openalex.org/W2034654086","https://openalex.org/W2037464800","https://openalex.org/W2084922063","https://openalex.org/W2098062982","https://openalex.org/W2109453861","https://openalex.org/W2125714136","https://openalex.org/W2130995195","https://openalex.org/W2144835878","https://openalex.org/W2150785224","https://openalex.org/W2296577595","https://openalex.org/W2334626268","https://openalex.org/W2618443240","https://openalex.org/W2889471592","https://openalex.org/W3019634585","https://openalex.org/W3019884742","https://openalex.org/W3021677280","https://openalex.org/W3026510565","https://openalex.org/W3042700661","https://openalex.org/W3042765866","https://openalex.org/W3081959362","https://openalex.org/W3106441737","https://openalex.org/W3121822553","https://openalex.org/W3137026524","https://openalex.org/W3162380077","https://openalex.org/W3198525581","https://openalex.org/W3210373957","https://openalex.org/W3212823488","https://openalex.org/W3216880446","https://openalex.org/W4281671505","https://openalex.org/W4293062722","https://openalex.org/W4310054743","https://openalex.org/W4311164851","https://openalex.org/W4323538281","https://openalex.org/W4361297566","https://openalex.org/W4386492750","https://openalex.org/W4387573610","https://openalex.org/W4387721690","https://openalex.org/W4387874239","https://openalex.org/W4388044835","https://openalex.org/W4388635192","https://openalex.org/W4392700213","https://openalex.org/W4393965009","https://openalex.org/W4399609622","https://openalex.org/W4399871868","https://openalex.org/W4401612486","https://openalex.org/W4403637702","https://openalex.org/W4404052660","https://openalex.org/W4406481047","https://openalex.org/W4409696353","https://openalex.org/W4409965239","https://openalex.org/W4411413961","https://openalex.org/W4414376721"],"related_works":[],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-04-11T06:13:24.991567","created_date":"2026-04-08T00:00:00"}