{"id":"https://openalex.org/W4414979301","doi":"https://doi.org/10.1016/j.dim.2025.100113","title":"Multiple engagement by an individual on a social media post is rare: Insight from an analysis of 3.5 million Instagram user accounts and 29 user interviews","display_name":"Multiple engagement by an individual on a social media post is rare: Insight from an analysis of 3.5 million Instagram user accounts and 29 user interviews","publication_year":2025,"publication_date":"2025-10-09","ids":{"openalex":"https://openalex.org/W4414979301","doi":"https://doi.org/10.1016/j.dim.2025.100113"},"language":"en","primary_location":{"id":"doi:10.1016/j.dim.2025.100113","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.dim.2025.100113","pdf_url":null,"source":{"id":"https://openalex.org/S4210174804","display_name":"Data and Information Management","issn_l":"2543-9251","issn":["2543-9251"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310313990","host_organization_name":"De Gruyter","host_organization_lineage":["https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Data and Information Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1016/j.dim.2025.100113","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5012783043","display_name":"Kholoud K. Aldous","orcid":"https://orcid.org/0000-0003-1188-5724"},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Kholoud Khalil Aldous","raw_affiliation_strings":["Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar","institution_ids":["https://openalex.org/I4210144839"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046133815","display_name":"Sercan \u015eeng\u00fcn","orcid":"https://orcid.org/0000-0001-6827-0240"},"institutions":[{"id":"https://openalex.org/I106165777","display_name":"University of Central Florida","ror":"https://ror.org/036nfer12","country_code":"US","type":"education","lineage":["https://openalex.org/I106165777"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sercan \u015eeng\u00fcn","raw_affiliation_strings":["College of Fine Arts, Nicholson School of Communication and Media, College of Sciences, University of Central Florida, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Fine Arts, Nicholson School of Communication and Media, College of Sciences, University of Central Florida, USA","institution_ids":["https://openalex.org/I106165777"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083126896","display_name":"Joni Salminen","orcid":"https://orcid.org/0000-0003-3230-0561"},"institutions":[{"id":"https://openalex.org/I79765343","display_name":"University of Vaasa","ror":"https://ror.org/03769b225","country_code":"FI","type":"education","lineage":["https://openalex.org/I79765343"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Joni Salminen","raw_affiliation_strings":["School of Marketing and Communication, University of Vaasa, Finland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Marketing and Communication, University of Vaasa, Finland","institution_ids":["https://openalex.org/I79765343"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5044622093","display_name":"Ali Farooq","orcid":"https://orcid.org/0000-0003-4864-3155"},"institutions":[{"id":"https://openalex.org/I181647926","display_name":"University of Strathclyde","ror":"https://ror.org/00n3w3b69","country_code":"GB","type":"education","lineage":["https://openalex.org/I181647926"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Ali Farooq","raw_affiliation_strings":["Department of Computer and Information Sciences, University of Strathclyde, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer and Information Sciences, University of Strathclyde, UK","institution_ids":["https://openalex.org/I181647926"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014283670","display_name":"Soon-Gyo Jung","orcid":"https://orcid.org/0000-0002-6130-8012"},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Soon-Gyo Jung","raw_affiliation_strings":["Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar","institution_ids":["https://openalex.org/I4210144839"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044849571","display_name":"Bernard J. Jansen","orcid":"https://orcid.org/0000-0002-6468-6609"},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":true,"raw_author_name":"Bernard J. Jansen","raw_affiliation_strings":["Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar"],"raw_orcid":"https://orcid.org/0000-0002-6468-6609","affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar","institution_ids":["https://openalex.org/I4210144839"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5044849571"],"corresponding_institution_ids":["https://openalex.org/I4210144839"],"apc_list":{"value":1350,"currency":"USD","value_usd":1350},"apc_paid":{"value":1350,"currency":"USD","value_usd":1350},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.34225612,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"10","issue":"1","first_page":"100113","last_page":"100113"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5978000164031982},{"id":"https://openalex.org/keywords/user-engagement","display_name":"User engagement","score":0.41929998993873596},{"id":"https://openalex.org/keywords/user-generated-content","display_name":"User-generated content","score":0.31709998846054077},{"id":"https://openalex.org/keywords/data-collection","display_name":"Data collection","score":0.3043999969959259},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.27950000762939453},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.2775000035762787}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5978000164031982},{"id":"https://openalex.org/C2984870255","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"User engagement","level":2,"score":0.41929998993873596},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3882000148296356},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.36239999532699585},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.35749998688697815},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.35089999437332153},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.33390000462532043},{"id":"https://openalex.org/C101293273","wikidata":"https://www.wikidata.org/wiki/Q579716","display_name":"User-generated content","level":3,"score":0.31709998846054077},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.3043999969959259},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2946000099182129},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2847000062465668},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.27950000762939453},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.2775000035762787},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2745000123977661},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.27090001106262207},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.2671000063419342},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.2551000118255615},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.2515000104904175}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.dim.2025.100113","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.dim.2025.100113","pdf_url":null,"source":{"id":"https://openalex.org/S4210174804","display_name":"Data and Information Management","issn_l":"2543-9251","issn":["2543-9251"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310313990","host_organization_name":"De Gruyter","host_organization_lineage":["https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Data and Information Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1016/j.dim.2025.100113","is_oa":true,"landing_page_url":"https://doi.org/10.1016/j.dim.2025.100113","pdf_url":null,"source":{"id":"https://openalex.org/S4210174804","display_name":"Data and Information Management","issn_l":"2543-9251","issn":["2543-9251"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310313990","host_organization_name":"De Gruyter","host_organization_lineage":["https://openalex.org/P4310313990"],"host_organization_lineage_names":["De Gruyter"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Data and Information Management","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":98,"referenced_works":["https://openalex.org/W53931921","https://openalex.org/W84786028","https://openalex.org/W1889853117","https://openalex.org/W1909681347","https://openalex.org/W1911206220","https://openalex.org/W1990596918","https://openalex.org/W2002254183","https://openalex.org/W2014067875","https://openalex.org/W2025348367","https://openalex.org/W2027801078","https://openalex.org/W2042707277","https://openalex.org/W2072388344","https://openalex.org/W2073853190","https://openalex.org/W2100698030","https://openalex.org/W2126624596","https://openalex.org/W2127713077","https://openalex.org/W2131821896","https://openalex.org/W2146307317","https://openalex.org/W2149206855","https://openalex.org/W2151383892","https://openalex.org/W2169603190","https://openalex.org/W2170377479","https://openalex.org/W2266365163","https://openalex.org/W2292338153","https://openalex.org/W2522071225","https://openalex.org/W2529512066","https://openalex.org/W2540701488","https://openalex.org/W2554162177","https://openalex.org/W2587359029","https://openalex.org/W2588296872","https://openalex.org/W2591340154","https://openalex.org/W2598116636","https://openalex.org/W2616605651","https://openalex.org/W2618673889","https://openalex.org/W2729451077","https://openalex.org/W2763370728","https://openalex.org/W2768343520","https://openalex.org/W2769533150","https://openalex.org/W2783539613","https://openalex.org/W2790166049","https://openalex.org/W2803284522","https://openalex.org/W2888267891","https://openalex.org/W2893073568","https://openalex.org/W2895027795","https://openalex.org/W2914783728","https://openalex.org/W2918349050","https://openalex.org/W2929551254","https://openalex.org/W2938017599","https://openalex.org/W2955064062","https://openalex.org/W2976915821","https://openalex.org/W2980040286","https://openalex.org/W3006177440","https://openalex.org/W3048391980","https://openalex.org/W3088461057","https://openalex.org/W3097348567","https://openalex.org/W3112461560","https://openalex.org/W3158449738","https://openalex.org/W3162291130","https://openalex.org/W3165470990","https://openalex.org/W3166801065","https://openalex.org/W3186005127","https://openalex.org/W3205493401","https://openalex.org/W3215062168","https://openalex.org/W4206166791","https://openalex.org/W4210842499","https://openalex.org/W4213117113","https://openalex.org/W4221126841","https://openalex.org/W4237544127","https://openalex.org/W4256016184","https://openalex.org/W4285732634","https://openalex.org/W4286620141","https://openalex.org/W4292438778","https://openalex.org/W4295929205","https://openalex.org/W4296011612","https://openalex.org/W4307559973","https://openalex.org/W4309765371","https://openalex.org/W4311004827","https://openalex.org/W4320927596","https://openalex.org/W4367046362","https://openalex.org/W4387267302","https://openalex.org/W4387427216","https://openalex.org/W4387934580","https://openalex.org/W4388948658","https://openalex.org/W4390820351","https://openalex.org/W4391842021","https://openalex.org/W4399157102","https://openalex.org/W4402626881","https://openalex.org/W4403432635","https://openalex.org/W4405513713","https://openalex.org/W4405808169","https://openalex.org/W4406221095","https://openalex.org/W4406633383","https://openalex.org/W4407235041","https://openalex.org/W4407423425","https://openalex.org/W4408310592","https://openalex.org/W4409285117","https://openalex.org/W4412245194","https://openalex.org/W7083168821"],"related_works":[],"abstract_inverted_index":{"This":[0],"research":[1],"examines":[2],"how":[3],"often":[4,146,177],"and":[5,73,115,128,191],"why":[6],"an":[7,185],"individual":[8],"user":[9,62,110],"engages":[10],"with":[11,58],"a":[12,59,169],"social":[13,108,163],"media":[14,109,164],"post,":[15],"such":[16,149],"as":[17,30,150,168,175],"reacting,":[18],"sharing,":[19],"commenting,":[20],"or":[21,35],"tagging,":[22],"multiple":[23,133],"times":[24],"versus":[25],"only":[26,88],"once,":[27],"referred":[28],"to":[29,64,112,117,154],"Multiple":[31],"Engagement":[32,37],"Behavior":[33,38],"(MEB)":[34],"Single":[36],"(SEB),":[39],"through":[40],"two":[41],"studies.":[42],"The":[43,102],"first":[44],"study":[45,104],"quantitatively":[46],"analyzes":[47,106],"345":[48],"million":[49,83],"interactions":[50,135],"on":[51],"231,554":[52],"Instagram":[53],"posts":[54],"from":[55,182],"43":[56],"organizations":[57],"combined":[60,93],"3,527,289":[61],"accounts":[63],"identify":[65],"the":[66,69,92,99,124,183],"frequency":[67],"of":[68,71,91,126],"MEB":[70,78],"Reacting":[72],"Commenting.":[74],"Findings":[75],"show":[76],"that":[77,96,120,161],"occurred":[79],"more":[80],"than":[81],"2.1":[82],"times,":[84],"but":[85],"it":[86,145],"comprises":[87],"0.63":[89],"%":[90],"engagement,":[94],"indicating":[95],"SEB":[97],"is":[98,160],"most":[100,137],"common.":[101],"second":[103],"qualitatively":[105],"29":[107],"interviews":[111],"investigate":[113],"drivers":[114],"barriers":[116],"MEB,":[118,144],"showing":[119],"users":[121],"prioritize":[122],"preserving":[123],"anonymity":[125],"others":[127],"have":[129],"little":[130],"incentive":[131],"for":[132,172,188],"public":[134,162],"in":[136,143],"situations.":[138],"When":[139],"they":[140],"do":[141],"engage":[142],"occurs":[147],"privately,":[148],"by":[151],"direct":[152],"messaging":[153],"avoid":[155],"publicness.":[156],"A":[157],"key":[158],"takeaway":[159],"post":[165],"counts":[166,181],"serve":[167],"reasonable":[170],"proxy":[171],"people":[173,180],"counts,":[174],"platforms":[176],"withhold":[178],"these":[179],"public,":[184],"impactful":[186],"insight":[187],"design,":[189],"legal,":[190],"marketing.":[192]},"counts_by_year":[],"updated_date":"2026-06-15T08:34:33.830935","created_date":"2025-10-10T00:00:00"}