{"id":"https://openalex.org/W4408994993","doi":"https://doi.org/10.1016/j.chb.2025.108656","title":"Towards a conceptual framework for understanding the experiential and perceptual effects of augmented reality advertising","display_name":"Towards a conceptual framework for understanding the experiential and perceptual effects of augmented reality advertising","publication_year":2025,"publication_date":"2025-03-31","ids":{"openalex":"https://openalex.org/W4408994993","doi":"https://doi.org/10.1016/j.chb.2025.108656"},"language":"en","primary_location":{"id":"doi:10.1016/j.chb.2025.108656","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.chb.2025.108656","pdf_url":null,"source":{"id":"https://openalex.org/S204030396","display_name":"Computers in Human Behavior","issn_l":"0747-5632","issn":["0747-5632","1873-7692"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computers in Human Behavior","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049961101","display_name":"Shiyun Tian","orcid":null},"institutions":[{"id":"https://openalex.org/I2799383161","display_name":"Welch College","ror":"https://ror.org/03xj38z92","country_code":"US","type":"education","lineage":["https://openalex.org/I2799383161"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Shiyun Tian","raw_affiliation_strings":["Department of Marketing, Jack Welch College of Business & Technology, Sacred Heart University, Fairfield, CT, USA"],"raw_orcid":"https://orcid.org/0000-0001-7293-8178","affiliations":[{"raw_affiliation_string":"Department of Marketing, Jack Welch College of Business & Technology, Sacred Heart University, Fairfield, CT, USA","institution_ids":["https://openalex.org/I2799383161"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040557681","display_name":"Yanyun Wang","orcid":"https://orcid.org/0000-0002-2100-1366"},"institutions":[{"id":"https://openalex.org/I2802236040","display_name":"University of Colorado System","ror":"https://ror.org/00jc20583","country_code":"US","type":"education","lineage":["https://openalex.org/I2802236040"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yanyun Wang","raw_affiliation_strings":["Department of Advertising, Public Relations and Media Design, College of Media, Communication and Information, University of Colorado Boulder, Boulder, CO, USA"],"raw_orcid":"https://orcid.org/0000-0002-2100-1366","affiliations":[{"raw_affiliation_string":"Department of Advertising, Public Relations and Media Design, College of Media, Communication and Information, University of Colorado Boulder, Boulder, CO, USA","institution_ids":["https://openalex.org/I2802236040"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5049961101"],"corresponding_institution_ids":["https://openalex.org/I2799383161"],"apc_list":{"value":3440,"currency":"USD","value_usd":3440},"apc_paid":null,"fwci":1.5238,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.79509049,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"168","issue":null,"first_page":"108656","last_page":"108656"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9968000054359436,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9968000054359436,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.9914000034332275,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9710999727249146,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/experiential-learning","display_name":"Experiential learning","score":0.7557675838470459},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.7010806798934937},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.6534187197685242},{"id":"https://openalex.org/keywords/augmented-reality","display_name":"Augmented reality","score":0.629798173904419},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.47367507219314575},{"id":"https://openalex.org/keywords/conceptual-model","display_name":"Conceptual model","score":0.4685089886188507},{"id":"https://openalex.org/keywords/cognitive-science","display_name":"Cognitive science","score":0.363325834274292},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2704531252384186},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.2636701464653015},{"id":"https://openalex.org/keywords/epistemology","display_name":"Epistemology","score":0.2624272108078003},{"id":"https://openalex.org/keywords/mathematics-education","display_name":"Mathematics education","score":0.09484401345252991},{"id":"https://openalex.org/keywords/philosophy","display_name":"Philosophy","score":0.06062459945678711}],"concepts":[{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.7557675838470459},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.7010806798934937},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6534187197685242},{"id":"https://openalex.org/C153715457","wikidata":"https://www.wikidata.org/wiki/Q254183","display_name":"Augmented reality","level":2,"score":0.629798173904419},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.47367507219314575},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.4685089886188507},{"id":"https://openalex.org/C188147891","wikidata":"https://www.wikidata.org/wiki/Q147638","display_name":"Cognitive science","level":1,"score":0.363325834274292},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2704531252384186},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.2636701464653015},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.2624272108078003},{"id":"https://openalex.org/C145420912","wikidata":"https://www.wikidata.org/wiki/Q853077","display_name":"Mathematics education","level":1,"score":0.09484401345252991},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.06062459945678711},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/j.chb.2025.108656","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.chb.2025.108656","pdf_url":null,"source":{"id":"https://openalex.org/S204030396","display_name":"Computers in Human Behavior","issn_l":"0747-5632","issn":["0747-5632","1873-7692"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computers in Human Behavior","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":101,"referenced_works":["https://openalex.org/W9016790","https://openalex.org/W165990650","https://openalex.org/W1487170152","https://openalex.org/W1632185727","https://openalex.org/W1637481019","https://openalex.org/W1791587663","https://openalex.org/W1977274948","https://openalex.org/W2021486970","https://openalex.org/W2028936041","https://openalex.org/W2039358196","https://openalex.org/W2086771214","https://openalex.org/W2098728317","https://openalex.org/W2110361696","https://openalex.org/W2130995195","https://openalex.org/W2149003305","https://openalex.org/W2150641797","https://openalex.org/W2156046656","https://openalex.org/W2163176562","https://openalex.org/W2217094723","https://openalex.org/W2253936606","https://openalex.org/W2274963267","https://openalex.org/W2284822132","https://openalex.org/W2294857847","https://openalex.org/W2324740124","https://openalex.org/W2387008200","https://openalex.org/W2403510908","https://openalex.org/W2416868893","https://openalex.org/W2469472737","https://openalex.org/W2561166108","https://openalex.org/W2572630290","https://openalex.org/W2616509004","https://openalex.org/W2724987513","https://openalex.org/W2752679655","https://openalex.org/W2777517149","https://openalex.org/W2789155195","https://openalex.org/W2794509949","https://openalex.org/W2804577160","https://openalex.org/W2899383251","https://openalex.org/W2901498935","https://openalex.org/W2907377631","https://openalex.org/W2911079845","https://openalex.org/W2923578873","https://openalex.org/W2939587492","https://openalex.org/W2944941530","https://openalex.org/W2960846032","https://openalex.org/W2970158714","https://openalex.org/W2970520562","https://openalex.org/W2983808015","https://openalex.org/W2997612204","https://openalex.org/W3008704209","https://openalex.org/W3009670409","https://openalex.org/W3022900863","https://openalex.org/W3032181711","https://openalex.org/W3036548587","https://openalex.org/W3037756883","https://openalex.org/W3046035982","https://openalex.org/W3086057157","https://openalex.org/W3092959302","https://openalex.org/W3093396348","https://openalex.org/W3121936710","https://openalex.org/W3121970569","https://openalex.org/W3123543096","https://openalex.org/W3126560630","https://openalex.org/W3129848740","https://openalex.org/W3134630562","https://openalex.org/W3193362019","https://openalex.org/W3196815100","https://openalex.org/W3198319038","https://openalex.org/W3205075456","https://openalex.org/W3210947027","https://openalex.org/W4200110988","https://openalex.org/W4200248118","https://openalex.org/W4200314150","https://openalex.org/W4205218889","https://openalex.org/W4210687925","https://openalex.org/W4221105860","https://openalex.org/W4246277771","https://openalex.org/W4251246782","https://openalex.org/W4294992250","https://openalex.org/W4318261963","https://openalex.org/W4319345111","https://openalex.org/W4321463895","https://openalex.org/W4361004524","https://openalex.org/W4365455014","https://openalex.org/W4381851671","https://openalex.org/W4388585319","https://openalex.org/W4390081092","https://openalex.org/W4390985299","https://openalex.org/W4391831323","https://openalex.org/W4403599998","https://openalex.org/W6600360486","https://openalex.org/W6606730460","https://openalex.org/W6629323607","https://openalex.org/W6632363340","https://openalex.org/W6697009145","https://openalex.org/W6732097409","https://openalex.org/W6748402636","https://openalex.org/W6757734387","https://openalex.org/W6800288029","https://openalex.org/W6850269626","https://openalex.org/W6868793351"],"related_works":["https://openalex.org/W2172197285","https://openalex.org/W2991048842","https://openalex.org/W2750280393","https://openalex.org/W2355696739","https://openalex.org/W3158001554","https://openalex.org/W2771909920","https://openalex.org/W2957704286","https://openalex.org/W2028936041","https://openalex.org/W2179141964","https://openalex.org/W4382054174"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-02-03T00:53:05.648605","created_date":"2025-10-10T00:00:00"}
