{"id":"https://openalex.org/W1970450264","doi":"https://doi.org/10.1016/0164-1212(87)90042-2","title":"Marketing methods for software","display_name":"Marketing methods for software","publication_year":1987,"publication_date":"1987-09-01","ids":{"openalex":"https://openalex.org/W1970450264","doi":"https://doi.org/10.1016/0164-1212(87)90042-2","mag":"1970450264"},"language":"en","primary_location":{"id":"doi:10.1016/0164-1212(87)90042-2","is_oa":false,"landing_page_url":"https://doi.org/10.1016/0164-1212(87)90042-2","pdf_url":null,"source":{"id":"https://openalex.org/S37879656","display_name":"Journal of Systems and Software","issn_l":"0164-1212","issn":["0164-1212","1873-1228"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Systems and Software","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091210622","display_name":"Hershey H. Friedman","orcid":"https://orcid.org/0000-0001-7226-2067"},"institutions":[{"id":"https://openalex.org/I83041322","display_name":"Brooklyn College","ror":"https://ror.org/019k4jq75","country_code":"US","type":"education","lineage":["https://openalex.org/I83041322"]},{"id":"https://openalex.org/I174216632","display_name":"City University of New York","ror":"https://ror.org/00453a208","country_code":"US","type":"education","lineage":["https://openalex.org/I174216632"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hershey H. Friedman","raw_affiliation_strings":["Brooklyn College of the City University of New York, Brooklyn, New YorkU.S.A","Brooklyn College of The City University of New York, New York"],"affiliations":[{"raw_affiliation_string":"Brooklyn College of the City University of New York, Brooklyn, New YorkU.S.A","institution_ids":[]},{"raw_affiliation_string":"Brooklyn College of The City University of New York, New York","institution_ids":["https://openalex.org/I83041322","https://openalex.org/I174216632"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5057374947","display_name":"Linda Weiser Friedman","orcid":null},"institutions":[{"id":"https://openalex.org/I174216632","display_name":"City University of New York","ror":"https://ror.org/00453a208","country_code":"US","type":"education","lineage":["https://openalex.org/I174216632"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Linda Weiser Friedman","raw_affiliation_strings":["Baruch College of the City University of New York, New York, New YorkU.S.A","Baruch College of the City Univ. of New York, New York#TAB#"],"affiliations":[{"raw_affiliation_string":"Baruch College of the City University of New York, New York, New YorkU.S.A","institution_ids":[]},{"raw_affiliation_string":"Baruch College of the City Univ. of New York, New York#TAB#","institution_ids":["https://openalex.org/I174216632"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5057374947"],"corresponding_institution_ids":["https://openalex.org/I174216632"],"apc_list":{"value":3560,"currency":"USD","value_usd":3560},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.14637483,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"7","issue":"3","first_page":"207","last_page":"212"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.9574000239372253,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.9574000239372253,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5732975006103516},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5341632962226868},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.5136658549308777},{"id":"https://openalex.org/keywords/software","display_name":"Software","score":0.49400192499160767},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.46602511405944824},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.45823389291763306},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.45034852623939514},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4492529332637787},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.44234171509742737},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.36159083247184753},{"id":"https://openalex.org/keywords/process-management","display_name":"Process management","score":0.3257492780685425},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.06499412655830383}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5732975006103516},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5341632962226868},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5136658549308777},{"id":"https://openalex.org/C2777904410","wikidata":"https://www.wikidata.org/wiki/Q7397","display_name":"Software","level":2,"score":0.49400192499160767},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.46602511405944824},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.45823389291763306},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.45034852623939514},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4492529332637787},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.44234171509742737},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.36159083247184753},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.3257492780685425},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.06499412655830383},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1016/0164-1212(87)90042-2","is_oa":false,"landing_page_url":"https://doi.org/10.1016/0164-1212(87)90042-2","pdf_url":null,"source":{"id":"https://openalex.org/S37879656","display_name":"Journal of Systems and Software","issn_l":"0164-1212","issn":["0164-1212","1873-1228"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Systems and Software","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.47999998927116394,"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":2,"referenced_works":["https://openalex.org/W2544410777","https://openalex.org/W6729369176"],"related_works":["https://openalex.org/W4388185474","https://openalex.org/W1550694910","https://openalex.org/W2607446648","https://openalex.org/W652494221","https://openalex.org/W1499615636","https://openalex.org/W3139064098","https://openalex.org/W372070118","https://openalex.org/W3138475190","https://openalex.org/W4242311056","https://openalex.org/W2135545812"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}