{"id":"https://openalex.org/W4253991341","doi":"https://doi.org/10.1007/978-3-319-17885-1_1588","title":"Mobile Marketing","display_name":"Mobile Marketing","publication_year":2017,"publication_date":"2017-01-01","ids":{"openalex":"https://openalex.org/W4253991341","doi":"https://doi.org/10.1007/978-3-319-17885-1_1588"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-17885-1_1588","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-17885-1_1588","pdf_url":null,"source":{"id":"https://openalex.org/S4306418272","display_name":"Encyclopedia of GIS","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Encyclopedia of GIS","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100353785","display_name":"Xiaolin Li","orcid":"https://orcid.org/0000-0002-0261-823X"},"institutions":[{"id":"https://openalex.org/I881766915","display_name":"Nanjing University","ror":"https://ror.org/01rxvg760","country_code":"CN","type":"education","lineage":["https://openalex.org/I881766915"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Xiaolin Li","raw_affiliation_strings":["School of Management, Nanjing University, Jiangsu, Nanjing, China"],"affiliations":[{"raw_affiliation_string":"School of Management, Nanjing University, Jiangsu, Nanjing, China","institution_ids":["https://openalex.org/I881766915"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022514376","display_name":"Jiang Wu","orcid":"https://orcid.org/0009-0002-3168-7207"},"institutions":[{"id":"https://openalex.org/I881766915","display_name":"Nanjing University","ror":"https://ror.org/01rxvg760","country_code":"CN","type":"education","lineage":["https://openalex.org/I881766915"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jiang Wu","raw_affiliation_strings":["School of Management, Nanjing University, Jiangsu, Nanjing, China"],"affiliations":[{"raw_affiliation_string":"School of Management, Nanjing University, Jiangsu, Nanjing, China","institution_ids":["https://openalex.org/I881766915"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038679660","display_name":"Yue Sun","orcid":null},"institutions":[{"id":"https://openalex.org/I881766915","display_name":"Nanjing University","ror":"https://ror.org/01rxvg760","country_code":"CN","type":"education","lineage":["https://openalex.org/I881766915"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yue Sun","raw_affiliation_strings":["School of Management, Nanjing University, Jiangsu, Nanjing, China"],"affiliations":[{"raw_affiliation_string":"School of Management, Nanjing University, Jiangsu, Nanjing, China","institution_ids":["https://openalex.org/I881766915"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5100353785"],"corresponding_institution_ids":["https://openalex.org/I881766915"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.63670966,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1250","last_page":"1256"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10910","display_name":"Corporate Governance and Management","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9879000186920166,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"Mobile marketing","score":0.5669984221458435},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.49217477440834045},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.2557050585746765},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.1816021203994751}],"concepts":[{"id":"https://openalex.org/C2986582350","wikidata":"https://www.wikidata.org/wiki/Q1539329","display_name":"Mobile marketing","level":3,"score":0.5669984221458435},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49217477440834045},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2557050585746765},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.1816021203994751}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-319-17885-1_1588","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-17885-1_1588","pdf_url":null,"source":{"id":"https://openalex.org/S4306418272","display_name":"Encyclopedia of GIS","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Encyclopedia of GIS","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W2017768073","https://openalex.org/W2019950119","https://openalex.org/W2023436750","https://openalex.org/W2039933642","https://openalex.org/W2061386878","https://openalex.org/W2075639275","https://openalex.org/W2080124030","https://openalex.org/W2103966806","https://openalex.org/W2131040183","https://openalex.org/W2139008229","https://openalex.org/W2508358507","https://openalex.org/W3125597100"],"related_works":["https://openalex.org/W755993443","https://openalex.org/W2198661970","https://openalex.org/W3091889577","https://openalex.org/W2603858866","https://openalex.org/W2578213307","https://openalex.org/W3005214484","https://openalex.org/W2914189464","https://openalex.org/W2765153054","https://openalex.org/W2931838652","https://openalex.org/W2419092815"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2022-05-12T00:00:00"}