{"id":"https://openalex.org/W3175011158","doi":"https://doi.org/10.1007/978-3-030-79200-8_127","title":"Precision Marketing Strategy of Insurance Market from the Perspective of Big Data","display_name":"Precision Marketing Strategy of Insurance Market from the Perspective of Big Data","publication_year":2021,"publication_date":"2021-01-01","ids":{"openalex":"https://openalex.org/W3175011158","doi":"https://doi.org/10.1007/978-3-030-79200-8_127","mag":"3175011158"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-79200-8_127","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-79200-8_127","pdf_url":null,"source":{"id":"https://openalex.org/S2764905038","display_name":"Advances in intelligent systems and computing","issn_l":"2194-5357","issn":["2194-5357","2194-5365"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Intelligent Systems and Computing","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036468825","display_name":"Ze Zhang","orcid":"https://orcid.org/0000-0002-4587-3118"},"institutions":[{"id":"https://openalex.org/I180662265","display_name":"China Mobile (China)","ror":"https://ror.org/05gftfe97","country_code":"CN","type":"company","lineage":["https://openalex.org/I180662265"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Ze Zhang","raw_affiliation_strings":["China Mobile Information Technology Co., Ltd., Shenzhen, 518000, Guangdong, China"],"affiliations":[{"raw_affiliation_string":"China Mobile Information Technology Co., Ltd., Shenzhen, 518000, Guangdong, China","institution_ids":["https://openalex.org/I180662265"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5032473290","display_name":"Qing Fan","orcid":"https://orcid.org/0000-0002-0956-6727"},"institutions":[{"id":"https://openalex.org/I180662265","display_name":"China Mobile (China)","ror":"https://ror.org/05gftfe97","country_code":"CN","type":"company","lineage":["https://openalex.org/I180662265"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qing Fan","raw_affiliation_strings":["China Mobile Information Technology Co., Ltd., Shenzhen, 518000, Guangdong, China"],"affiliations":[{"raw_affiliation_string":"China Mobile Information Technology Co., Ltd., Shenzhen, 518000, Guangdong, China","institution_ids":["https://openalex.org/I180662265"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5036468825"],"corresponding_institution_ids":["https://openalex.org/I180662265"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.15059588,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"856","last_page":"865"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.941100001335144,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.941100001335144,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5907356142997742},{"id":"https://openalex.org/keywords/leaps","display_name":"LEAPS","score":0.501380205154419},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.48990434408187866},{"id":"https://openalex.org/keywords/diversification","display_name":"Diversification (marketing strategy)","score":0.48038750886917114},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.47722581028938293},{"id":"https://openalex.org/keywords/pyramid","display_name":"Pyramid (geometry)","score":0.47517719864845276},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4557913541793823},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.4411458373069763},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4382089674472809},{"id":"https://openalex.org/keywords/face","display_name":"Face (sociological concept)","score":0.4228532612323761},{"id":"https://openalex.org/keywords/return-on-marketing-investment","display_name":"Return on marketing investment","score":0.4126482605934143},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.32984206080436707},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.25140321254730225},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.14454296231269836},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.10649451613426208}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5907356142997742},{"id":"https://openalex.org/C2777705401","wikidata":"https://www.wikidata.org/wiki/Q6457570","display_name":"LEAPS","level":2,"score":0.501380205154419},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.48990434408187866},{"id":"https://openalex.org/C180916674","wikidata":"https://www.wikidata.org/wiki/Q3711935","display_name":"Diversification (marketing strategy)","level":2,"score":0.48038750886917114},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.47722581028938293},{"id":"https://openalex.org/C142575187","wikidata":"https://www.wikidata.org/wiki/Q3358290","display_name":"Pyramid (geometry)","level":2,"score":0.47517719864845276},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4557913541793823},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4411458373069763},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4382089674472809},{"id":"https://openalex.org/C2779304628","wikidata":"https://www.wikidata.org/wiki/Q3503480","display_name":"Face (sociological concept)","level":2,"score":0.4228532612323761},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.4126482605934143},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32984206080436707},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.25140321254730225},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.14454296231269836},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.10649451613426208},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-030-79200-8_127","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-79200-8_127","pdf_url":null,"source":{"id":"https://openalex.org/S2764905038","display_name":"Advances in intelligent systems and computing","issn_l":"2194-5357","issn":["2194-5357","2194-5365"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Intelligent Systems and Computing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.5799999833106995}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W1550178333","https://openalex.org/W2029387089","https://openalex.org/W2737670199","https://openalex.org/W2742890484","https://openalex.org/W2754129872","https://openalex.org/W2952236703","https://openalex.org/W3006715270","https://openalex.org/W3111436382","https://openalex.org/W4255894937"],"related_works":["https://openalex.org/W2052342769","https://openalex.org/W2560977535","https://openalex.org/W2059014016","https://openalex.org/W4362697808","https://openalex.org/W1579106646","https://openalex.org/W1499615636","https://openalex.org/W2378900314","https://openalex.org/W2374763643","https://openalex.org/W652494221","https://openalex.org/W4388185474"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
