{"id":"https://openalex.org/W2985074987","doi":"https://doi.org/10.1007/978-3-030-33695-0_44","title":"Coordination of Marketing Activity in Online Communities","display_name":"Coordination of Marketing Activity in Online Communities","publication_year":2019,"publication_date":"2019-11-01","ids":{"openalex":"https://openalex.org/W2985074987","doi":"https://doi.org/10.1007/978-3-030-33695-0_44","mag":"2985074987"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-030-33695-0_44","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-33695-0_44","pdf_url":null,"source":{"id":"https://openalex.org/S2764905038","display_name":"Advances in intelligent systems and computing","issn_l":"2194-5357","issn":["2194-5357","2194-5365"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Intelligent Systems and Computing","raw_type":"book-chapter"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000297039","display_name":"Oksana Peleshchyshyn","orcid":"https://orcid.org/0000-0002-1641-7340"},"institutions":[{"id":"https://openalex.org/I98435010","display_name":"Lviv Polytechnic National University","ror":"https://ror.org/0542q3127","country_code":"UA","type":"education","lineage":["https://openalex.org/I98435010"]}],"countries":["UA"],"is_corresponding":true,"raw_author_name":"Oksana Peleshchyshyn","raw_affiliation_strings":["Lviv Polytechnic National University, Lviv, Ukraine"],"raw_orcid":"https://orcid.org/0000-0002-1641-7340","affiliations":[{"raw_affiliation_string":"Lviv Polytechnic National University, Lviv, Ukraine","institution_ids":["https://openalex.org/I98435010"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5090662582","display_name":"\u0422etiana Klynina","orcid":"https://orcid.org/0000-0002-0334-9852"},"institutions":[{"id":"https://openalex.org/I90281761","display_name":"State University \"Kyiv Aviation Institute\"","ror":"https://ror.org/01f74x078","country_code":"UA","type":"education","lineage":["https://openalex.org/I90281761"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Tetiana Klynina","raw_affiliation_strings":["National Aviation University, Kiev, Ukraine"],"raw_orcid":"https://orcid.org/0000-0002-0334-9852","affiliations":[{"raw_affiliation_string":"National Aviation University, Kiev, Ukraine","institution_ids":["https://openalex.org/I90281761"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5000297039"],"corresponding_institution_ids":["https://openalex.org/I98435010"],"apc_list":null,"apc_paid":null,"fwci":4.0546,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.94695607,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"647","last_page":"660"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9606000185012817,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9606000185012817,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.9264000058174133,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12028","display_name":"Knowledge Management and Sharing","score":0.9096999764442444,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/online-community","display_name":"Online community","score":0.6875064373016357},{"id":"https://openalex.org/keywords/task","display_name":"Task (project management)","score":0.6110354661941528},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5092824697494507},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.48721665143966675},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.48325663805007935},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.4480047821998596},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.4224271774291992},{"id":"https://openalex.org/keywords/resource","display_name":"Resource (disambiguation)","score":0.4201887547969818},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4171045422554016},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.41176697611808777},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.16389226913452148},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.12879231572151184},{"id":"https://openalex.org/keywords/management","display_name":"Management","score":0.08432191610336304}],"concepts":[{"id":"https://openalex.org/C2778165684","wikidata":"https://www.wikidata.org/wiki/Q6576792","display_name":"Online community","level":2,"score":0.6875064373016357},{"id":"https://openalex.org/C2780451532","wikidata":"https://www.wikidata.org/wiki/Q759676","display_name":"Task (project management)","level":2,"score":0.6110354661941528},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5092824697494507},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.48721665143966675},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.48325663805007935},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4480047821998596},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4224271774291992},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.4201887547969818},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4171045422554016},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.41176697611808777},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.16389226913452148},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.12879231572151184},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.08432191610336304},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-030-33695-0_44","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-030-33695-0_44","pdf_url":null,"source":{"id":"https://openalex.org/S2764905038","display_name":"Advances in intelligent systems and computing","issn_l":"2194-5357","issn":["2194-5357","2194-5365"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Intelligent Systems and Computing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Sustainable cities and communities","score":0.6299999952316284,"id":"https://metadata.un.org/sdg/11"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W73736964","https://openalex.org/W132663782","https://openalex.org/W167779852","https://openalex.org/W565405838","https://openalex.org/W805333468","https://openalex.org/W1447066968","https://openalex.org/W1515087027","https://openalex.org/W1607212229","https://openalex.org/W1772668115","https://openalex.org/W1794668698","https://openalex.org/W2009299225","https://openalex.org/W2029260103","https://openalex.org/W2089307618","https://openalex.org/W2115890216","https://openalex.org/W2120950648","https://openalex.org/W2244091508","https://openalex.org/W2343403637","https://openalex.org/W2467450538","https://openalex.org/W2527987272","https://openalex.org/W2568600086","https://openalex.org/W2608542040","https://openalex.org/W2625720592","https://openalex.org/W2758859316","https://openalex.org/W2765464600","https://openalex.org/W2771188021","https://openalex.org/W2793339171","https://openalex.org/W2896594670","https://openalex.org/W2939999204","https://openalex.org/W2963285629","https://openalex.org/W4231080135"],"related_works":["https://openalex.org/W2548721895","https://openalex.org/W2373456246","https://openalex.org/W2013265273","https://openalex.org/W4238809000","https://openalex.org/W2786646446","https://openalex.org/W2331739042","https://openalex.org/W2390930322","https://openalex.org/W4256549665","https://openalex.org/W2368719721","https://openalex.org/W4389443772"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
