{"id":"https://openalex.org/W4410739621","doi":"https://doi.org/10.1007/s41109-025-00696-w","title":"A case study on professional skills and accredited graduate programs of marketing","display_name":"A case study on professional skills and accredited graduate programs of marketing","publication_year":2025,"publication_date":"2025-05-26","ids":{"openalex":"https://openalex.org/W4410739621","doi":"https://doi.org/10.1007/s41109-025-00696-w"},"language":"en","primary_location":{"id":"doi:10.1007/s41109-025-00696-w","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s41109-025-00696-w","pdf_url":"https://appliednetsci.springeropen.com/counter/pdf/10.1007/s41109-025-00696-w","source":{"id":"https://openalex.org/S3035517252","display_name":"Applied Network Science","issn_l":"2364-8228","issn":["2364-8228"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Applied Network Science","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://appliednetsci.springeropen.com/counter/pdf/10.1007/s41109-025-00696-w","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059095124","display_name":"Silvana Dakduk","orcid":"https://orcid.org/0000-0003-4700-5354"},"institutions":[{"id":"https://openalex.org/I162096671","display_name":"Universidad de Los Andes","ror":"https://ror.org/02mhbdp94","country_code":"CO","type":"education","lineage":["https://openalex.org/I162096671"]}],"countries":["CO"],"is_corresponding":false,"raw_author_name":"Silvana Dakduk","raw_affiliation_strings":["Universidad de los Andes School of Management (UASM), Bogot\u00e1, Colombia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de los Andes School of Management (UASM), Bogot\u00e1, Colombia","institution_ids":["https://openalex.org/I162096671"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100719385","display_name":"Mar\u00eda del Pilar Garc\u00eda-Chitiva","orcid":"https://orcid.org/0000-0001-6776-3422"},"institutions":[{"id":"https://openalex.org/I98461037","display_name":"Tecnol\u00f3gico de Monterrey","ror":"https://ror.org/03ayjn504","country_code":"MX","type":"education","lineage":["https://openalex.org/I98461037"]}],"countries":["MX"],"is_corresponding":true,"raw_author_name":"Mar\u00eda del Pilar Garc\u00eda-Chitiva","raw_affiliation_strings":["Department of Strategy and Leadership, EGADE Business School, Tecnologico de Monterrey, Monterrey, Mexico"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Strategy and Leadership, EGADE Business School, Tecnologico de Monterrey, Monterrey, Mexico","institution_ids":["https://openalex.org/I98461037"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054100661","display_name":"Juan C. Correa","orcid":"https://orcid.org/0000-0002-0301-5641"},"institutions":[{"id":"https://openalex.org/I341998555","display_name":"Universidad Metropolitana de Monterrey","ror":"https://ror.org/030ncfx10","country_code":"MX","type":"education","lineage":["https://openalex.org/I341998555"]}],"countries":["MX"],"is_corresponding":true,"raw_author_name":"Juan C. Correa","raw_affiliation_strings":["Critical Centrality Institute, Research & Development Unit, Monterrey, Mexico"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Critical Centrality Institute, Research & Development Unit, Monterrey, Mexico","institution_ids":["https://openalex.org/I341998555"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5054100661","https://openalex.org/A5100719385"],"corresponding_institution_ids":["https://openalex.org/I341998555","https://openalex.org/I98461037"],"apc_list":{"value":790,"currency":"GBP","value_usd":969},"apc_paid":{"value":790,"currency":"GBP","value_usd":969},"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.14975342,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"10","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11779","display_name":"Higher Education and Employability","score":0.9865999817848206,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10546","display_name":"Higher Education Governance and Development","score":0.9793000221252441,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/accreditation","display_name":"Accreditation","score":0.7938047647476196},{"id":"https://openalex.org/keywords/medical-education","display_name":"Medical education","score":0.5294964909553528},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4745034873485565},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.38009315729141235},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.37301984429359436},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.18974706530570984}],"concepts":[{"id":"https://openalex.org/C61521584","wikidata":"https://www.wikidata.org/wiki/Q705899","display_name":"Accreditation","level":2,"score":0.7938047647476196},{"id":"https://openalex.org/C509550671","wikidata":"https://www.wikidata.org/wiki/Q126945","display_name":"Medical education","level":1,"score":0.5294964909553528},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4745034873485565},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38009315729141235},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.37301984429359436},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.18974706530570984}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s41109-025-00696-w","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s41109-025-00696-w","pdf_url":"https://appliednetsci.springeropen.com/counter/pdf/10.1007/s41109-025-00696-w","source":{"id":"https://openalex.org/S3035517252","display_name":"Applied Network Science","issn_l":"2364-8228","issn":["2364-8228"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Applied Network Science","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:a4c28df45a0944c6b5fbfea1b53e46c4","is_oa":true,"landing_page_url":"https://doaj.org/article/a4c28df45a0944c6b5fbfea1b53e46c4","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Applied Network Science, Vol 10, Iss 1, Pp 1-22 (2025)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1007/s41109-025-00696-w","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s41109-025-00696-w","pdf_url":"https://appliednetsci.springeropen.com/counter/pdf/10.1007/s41109-025-00696-w","source":{"id":"https://openalex.org/S3035517252","display_name":"Applied Network Science","issn_l":"2364-8228","issn":["2364-8228"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Applied Network Science","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4410739621.pdf","grobid_xml":"https://content.openalex.org/works/W4410739621.grobid-xml"},"referenced_works_count":47,"referenced_works":["https://openalex.org/W1489049849","https://openalex.org/W1601764037","https://openalex.org/W1964283622","https://openalex.org/W2019228727","https://openalex.org/W2022996068","https://openalex.org/W2033953221","https://openalex.org/W2043455807","https://openalex.org/W2080002151","https://openalex.org/W2081085399","https://openalex.org/W2083491454","https://openalex.org/W2103748499","https://openalex.org/W2107590910","https://openalex.org/W2117492258","https://openalex.org/W2159399759","https://openalex.org/W2286318994","https://openalex.org/W2741765846","https://openalex.org/W2792226714","https://openalex.org/W2883153670","https://openalex.org/W2892380133","https://openalex.org/W2895553377","https://openalex.org/W2896263849","https://openalex.org/W2904185051","https://openalex.org/W2946002091","https://openalex.org/W3014524660","https://openalex.org/W3026711448","https://openalex.org/W3088821725","https://openalex.org/W3154272486","https://openalex.org/W3156159991","https://openalex.org/W3157663180","https://openalex.org/W3170109770","https://openalex.org/W4200498769","https://openalex.org/W4206264738","https://openalex.org/W4211251447","https://openalex.org/W4233186160","https://openalex.org/W4238723771","https://openalex.org/W4300962563","https://openalex.org/W4318262829","https://openalex.org/W4376645599","https://openalex.org/W4385615216","https://openalex.org/W4387186819","https://openalex.org/W4388090982","https://openalex.org/W4388704962","https://openalex.org/W4390670802","https://openalex.org/W4396738266","https://openalex.org/W4398244024","https://openalex.org/W4403133634","https://openalex.org/W6908587469"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2007960770","https://openalex.org/W2476517534","https://openalex.org/W3029500196","https://openalex.org/W3029544404","https://openalex.org/W2067910312","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"Abstract":[0],"We":[1],"model":[2,86],"the":[3,21,29,53,73],"relationship":[4],"between":[5,23,72],"professional":[6],"skills":[7,25,65],"and":[8,34,92],"higher":[9],"education":[10],"programs":[11,46],"as":[12],"a":[13,67,96],"non-directed":[14],"bipartite":[15],"network":[16],"with":[17,49,95],"binary":[18],"entries":[19],"representing":[20],"links":[22],"28":[24],"(as":[26,39],"captured":[27,40,76],"by":[28,41,77],"occupational":[30],"information":[31],"network,":[32],"O*NET)":[33],"258":[35],"graduate":[36,45],"program":[37],"summaries":[38],"commercial":[42],"brochures":[43],"of":[44,52,59,70],"in":[47],"marketing":[48,105],"accreditation":[50],"standards":[51],"\u201cAssociation":[54],"to":[55,101],"Advance":[56],"Collegiate":[57],"Schools":[58],"Business\u201d).":[60],"While":[61],"descriptive":[62],"analysis":[63],"for":[64,104],"suggests":[66],"qualitative":[68],"lack":[69],"alignment":[71,100],"job":[74,102],"demands":[75,103],"O*NET,":[78],"inferential":[79],"analyses":[80],"based":[81],"on":[82],"exponential":[83],"random":[84],"graph":[85],"estimates":[87],"show":[88],"that":[89],"skills\u2019":[90],"popularity":[91],"homophily":[93],"coexist":[94],"systematic":[97],"yet":[98],"weak":[99],"managers.":[106]},"counts_by_year":[],"updated_date":"2026-05-06T08:25:59.206177","created_date":"2025-10-10T00:00:00"}