{"id":"https://openalex.org/W4417227436","doi":"https://doi.org/10.1007/s41060-026-01123-8","title":"A regret-aware framework for effective social media advertising","display_name":"A regret-aware framework for effective social media advertising","publication_year":2026,"publication_date":"2026-05-09","ids":{"openalex":"https://openalex.org/W4417227436","doi":"https://doi.org/10.1007/s41060-026-01123-8"},"language":"en","primary_location":{"id":"doi:10.1007/s41060-026-01123-8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s41060-026-01123-8","pdf_url":null,"source":{"id":"https://openalex.org/S4210195017","display_name":"International Journal of Data Science and Analytics","issn_l":"2364-415X","issn":["2364-415X","2364-4168"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Data Science and Analytics","raw_type":"journal-article"},"type":"article","indexed_in":["arxiv","crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://arxiv.org/pdf/2504.00451","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100300888","display_name":"Poonam Sharma","orcid":"https://orcid.org/0009-0009-2608-9414"},"institutions":[{"id":"https://openalex.org/I4210127441","display_name":"Indian Institute of Technology Jammu","ror":"https://ror.org/02f0vsw63","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210127441"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Poonam Sharma","raw_affiliation_strings":["Department of Computer Science and Engineering, Indian Institute of Technology Jammu, Jammu, Jammu and Kashmir, 181221, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Indian Institute of Technology Jammu, Jammu, Jammu and Kashmir, 181221, India","institution_ids":["https://openalex.org/I4210127441"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049272744","display_name":"Dildar Ali","orcid":"https://orcid.org/0000-0002-3427-1904"},"institutions":[{"id":"https://openalex.org/I4210127441","display_name":"Indian Institute of Technology Jammu","ror":"https://ror.org/02f0vsw63","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210127441"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Dildar Ali","raw_affiliation_strings":["Department of Computer Science and Engineering, Indian Institute of Technology Jammu, Jammu, Jammu and Kashmir, 181221, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Indian Institute of Technology Jammu, Jammu, Jammu and Kashmir, 181221, India","institution_ids":["https://openalex.org/I4210127441"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033218913","display_name":"Suman Banerjee","orcid":"https://orcid.org/0000-0003-1761-5944"},"institutions":[{"id":"https://openalex.org/I4210127441","display_name":"Indian Institute of Technology Jammu","ror":"https://ror.org/02f0vsw63","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210127441"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Suman Banerjee","raw_affiliation_strings":["Department of Computer Science and Engineering, Indian Institute of Technology Jammu, Jammu, Jammu and Kashmir, 181221, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Indian Institute of Technology Jammu, Jammu, Jammu and Kashmir, 181221, India","institution_ids":["https://openalex.org/I4210127441"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5033218913"],"corresponding_institution_ids":["https://openalex.org/I4210127441"],"apc_list":{"value":2390,"currency":"EUR","value_usd":2990},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.02215066,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"22","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.5020999908447266,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.5020999908447266,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":0.11429999768733978,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.094200000166893,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/exploit","display_name":"Exploit","score":0.5557000041007996},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5365999937057495},{"id":"https://openalex.org/keywords/point","display_name":"Point (geometry)","score":0.5284000039100647},{"id":"https://openalex.org/keywords/regret","display_name":"Regret","score":0.5249000191688538},{"id":"https://openalex.org/keywords/heuristic","display_name":"Heuristic","score":0.5047000050544739},{"id":"https://openalex.org/keywords/space","display_name":"Space (punctuation)","score":0.4715999960899353},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.40459999442100525},{"id":"https://openalex.org/keywords/phenomenon","display_name":"Phenomenon","score":0.3700000047683716}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6599000096321106},{"id":"https://openalex.org/C165696696","wikidata":"https://www.wikidata.org/wiki/Q11287","display_name":"Exploit","level":2,"score":0.5557000041007996},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5365999937057495},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.5284000039100647},{"id":"https://openalex.org/C50817715","wikidata":"https://www.wikidata.org/wiki/Q79895177","display_name":"Regret","level":2,"score":0.5249000191688538},{"id":"https://openalex.org/C173801870","wikidata":"https://www.wikidata.org/wiki/Q201413","display_name":"Heuristic","level":2,"score":0.5047000050544739},{"id":"https://openalex.org/C2778572836","wikidata":"https://www.wikidata.org/wiki/Q380933","display_name":"Space (punctuation)","level":2,"score":0.4715999960899353},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46970000863075256},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.40459999442100525},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3935000002384186},{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.3700000047683716},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34130001068115234},{"id":"https://openalex.org/C8505890","wikidata":"https://www.wikidata.org/wiki/Q605095","display_name":"Budget constraint","level":2,"score":0.32679998874664307},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.30880001187324524},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3000999987125397},{"id":"https://openalex.org/C131158328","wikidata":"https://www.wikidata.org/wiki/Q1307337","display_name":"Social influence","level":2,"score":0.2971999943256378},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.29109999537467957},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.2822999954223633},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.27630001306533813},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.27309998869895935},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.26510000228881836},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.25529998540878296}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/s41060-026-01123-8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s41060-026-01123-8","pdf_url":null,"source":{"id":"https://openalex.org/S4210195017","display_name":"International Journal of Data Science and Analytics","issn_l":"2364-415X","issn":["2364-415X","2364-4168"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Data Science and Analytics","raw_type":"journal-article"},{"id":"pmh:oai:arXiv.org:2504.00451","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2504.00451","pdf_url":"https://arxiv.org/pdf/2504.00451","source":{"id":"https://openalex.org/S4393918464","display_name":"ArXiv.org","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"doi:10.48550/arxiv.2504.00451","is_oa":true,"landing_page_url":"https://doi.org/10.48550/arxiv.2504.00451","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":null,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"pmh:oai:arXiv.org:2504.00451","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2504.00451","pdf_url":"https://arxiv.org/pdf/2504.00451","source":{"id":"https://openalex.org/S4393918464","display_name":"ArXiv.org","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-06-19T15:47:20.252518","created_date":"2025-10-10T00:00:00"}