{"id":"https://openalex.org/W4409140774","doi":"https://doi.org/10.1007/s41060-025-00734-x","title":"An Ad-slot allocation framework based on coverage pattern mining to improve display advertising revenue","display_name":"An Ad-slot allocation framework based on coverage pattern mining to improve display advertising revenue","publication_year":2025,"publication_date":"2025-04-01","ids":{"openalex":"https://openalex.org/W4409140774","doi":"https://doi.org/10.1007/s41060-025-00734-x"},"language":"en","primary_location":{"id":"doi:10.1007/s41060-025-00734-x","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s41060-025-00734-x","pdf_url":null,"source":{"id":"https://openalex.org/S4210195017","display_name":"International Journal of Data Science and Analytics","issn_l":"2364-415X","issn":["2364-415X","2364-4168"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Data Science and Analytics","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063304218","display_name":"C. Saideep","orcid":null},"institutions":[{"id":"https://openalex.org/I65181880","display_name":"Indian Institute of Technology Hyderabad","ror":"https://ror.org/01j4v3x97","country_code":"IN","type":"education","lineage":["https://openalex.org/I65181880"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"C. Saideep","raw_affiliation_strings":["IIIT Hyderabad, Hyderabad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IIIT Hyderabad, Hyderabad, India","institution_ids":["https://openalex.org/I65181880"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002625434","display_name":"S Preetham","orcid":null},"institutions":[{"id":"https://openalex.org/I65181880","display_name":"Indian Institute of Technology Hyderabad","ror":"https://ror.org/01j4v3x97","country_code":"IN","type":"education","lineage":["https://openalex.org/I65181880"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"S. Preetham","raw_affiliation_strings":["IIIT Hyderabad, Hyderabad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IIIT Hyderabad, Hyderabad, India","institution_ids":["https://openalex.org/I65181880"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101892558","display_name":"A. Srinivas Reddy","orcid":"https://orcid.org/0000-0003-4212-1460"},"institutions":[{"id":"https://openalex.org/I65181880","display_name":"Indian Institute of Technology Hyderabad","ror":"https://ror.org/01j4v3x97","country_code":"IN","type":"education","lineage":["https://openalex.org/I65181880"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"A. Srinivas Reddy","raw_affiliation_strings":["IIIT Hyderabad, Hyderabad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IIIT Hyderabad, Hyderabad, India","institution_ids":["https://openalex.org/I65181880"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083660084","display_name":"P. Krishna Reddy","orcid":null},"institutions":[{"id":"https://openalex.org/I65181880","display_name":"Indian Institute of Technology Hyderabad","ror":"https://ror.org/01j4v3x97","country_code":"IN","type":"education","lineage":["https://openalex.org/I65181880"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"P. Krishna Reddy","raw_affiliation_strings":["IIIT Hyderabad, Hyderabad, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IIIT Hyderabad, Hyderabad, India","institution_ids":["https://openalex.org/I65181880"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5064495970","display_name":"R. Uday Kiran","orcid":"https://orcid.org/0000-0002-5417-0289"},"institutions":[{"id":"https://openalex.org/I141591182","display_name":"University of Aizu","ror":"https://ror.org/02pg0e883","country_code":"JP","type":"education","lineage":["https://openalex.org/I141591182"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Rage Uday Kiran","raw_affiliation_strings":["The University of Aizu, Aizu, Japan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The University of Aizu, Aizu, Japan","institution_ids":["https://openalex.org/I141591182"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5063304218"],"corresponding_institution_ids":["https://openalex.org/I65181880"],"apc_list":{"value":2390,"currency":"EUR","value_usd":2990},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.06699565,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"20","issue":"5","first_page":"4549","last_page":"4567"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9782999753952026,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9627000093460083,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.7236202359199524},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6634969115257263},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5419843792915344},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.5346298217773438},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.43765756487846375},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.2554740607738495},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2502897083759308},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.09269058704376221},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.06416985392570496}],"concepts":[{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.7236202359199524},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6634969115257263},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5419843792915344},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.5346298217773438},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43765756487846375},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.2554740607738495},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2502897083759308},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.09269058704376221},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.06416985392570496}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s41060-025-00734-x","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s41060-025-00734-x","pdf_url":null,"source":{"id":"https://openalex.org/S4210195017","display_name":"International Journal of Data Science and Analytics","issn_l":"2364-415X","issn":["2364-415X","2364-4168"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319972","host_organization_name":"Springer International Publishing","host_organization_lineage":["https://openalex.org/P4310319972","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer International Publishing","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Data Science and Analytics","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W100034732","https://openalex.org/W202555846","https://openalex.org/W1967079889","https://openalex.org/W1996869586","https://openalex.org/W1997972528","https://openalex.org/W2044905589","https://openalex.org/W2056943332","https://openalex.org/W2060049918","https://openalex.org/W2061779725","https://openalex.org/W2063771604","https://openalex.org/W2064801593","https://openalex.org/W2096648510","https://openalex.org/W2112741516","https://openalex.org/W2170675255","https://openalex.org/W2183373924","https://openalex.org/W2461402027","https://openalex.org/W2467077639","https://openalex.org/W2588101506","https://openalex.org/W2599366803","https://openalex.org/W2902146625","https://openalex.org/W2908472867","https://openalex.org/W2974685809","https://openalex.org/W2996684745","https://openalex.org/W3007094061","https://openalex.org/W3035765288","https://openalex.org/W3103141630","https://openalex.org/W3157410348","https://openalex.org/W3165646708","https://openalex.org/W3198517287","https://openalex.org/W4205508865","https://openalex.org/W4252172911","https://openalex.org/W4312912443","https://openalex.org/W4386701475","https://openalex.org/W4390613322","https://openalex.org/W4392384746","https://openalex.org/W4393131125"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2078847107","https://openalex.org/W2540154673","https://openalex.org/W2583234661","https://openalex.org/W4293145640","https://openalex.org/W2047192023","https://openalex.org/W2761180040","https://openalex.org/W3125718908","https://openalex.org/W104007660","https://openalex.org/W2759518075"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-06-13T06:13:01.061226","created_date":"2025-10-10T00:00:00"}
