{"id":"https://openalex.org/W4410993679","doi":"https://doi.org/10.1007/s13748-025-00375-y","title":"Metaverse in marketing research: an overview and future research directions","display_name":"Metaverse in marketing research: an overview and future research directions","publication_year":2025,"publication_date":"2025-06-03","ids":{"openalex":"https://openalex.org/W4410993679","doi":"https://doi.org/10.1007/s13748-025-00375-y"},"language":"en","primary_location":{"id":"doi:10.1007/s13748-025-00375-y","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s13748-025-00375-y","pdf_url":null,"source":{"id":"https://openalex.org/S2480581173","display_name":"Progress in Artificial Intelligence","issn_l":"2192-6352","issn":["2192-6352","2192-6360"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Progress in Artificial Intelligence","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111016560","display_name":"Chandni Sharma","orcid":null},"institutions":[{"id":"https://openalex.org/I36090812","display_name":"Netaji Subhas University of Technology","ror":"https://ror.org/01fczmh85","country_code":"IN","type":"education","lineage":["https://openalex.org/I36090812"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Chandni Sharma","raw_affiliation_strings":["Netaji Subhas University of Technology, Delhi, India"],"affiliations":[{"raw_affiliation_string":"Netaji Subhas University of Technology, Delhi, India","institution_ids":["https://openalex.org/I36090812"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089571587","display_name":"Shiksha Kushwah","orcid":"https://orcid.org/0000-0003-4940-931X"},"institutions":[{"id":"https://openalex.org/I36090812","display_name":"Netaji Subhas University of Technology","ror":"https://ror.org/01fczmh85","country_code":"IN","type":"education","lineage":["https://openalex.org/I36090812"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Shiksha Singh Kushwah","raw_affiliation_strings":["Netaji Subhas University of Technology, Delhi, India"],"affiliations":[{"raw_affiliation_string":"Netaji Subhas University of Technology, Delhi, India","institution_ids":["https://openalex.org/I36090812"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046679569","display_name":"Pragati Singh","orcid":"https://orcid.org/0000-0002-2363-5717"},"institutions":[{"id":"https://openalex.org/I36090812","display_name":"Netaji Subhas University of Technology","ror":"https://ror.org/01fczmh85","country_code":"IN","type":"education","lineage":["https://openalex.org/I36090812"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Pragati Singh","raw_affiliation_strings":["Netaji Subhas University of Technology, Delhi, India"],"affiliations":[{"raw_affiliation_string":"Netaji Subhas University of Technology, Delhi, India","institution_ids":["https://openalex.org/I36090812"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5111016560"],"corresponding_institution_ids":["https://openalex.org/I36090812"],"apc_list":{"value":2190,"currency":"EUR","value_usd":2780},"apc_paid":null,"fwci":1.9397,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.84463722,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"14","issue":"4","first_page":"415","last_page":"450"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6046602129936218},{"id":"https://openalex.org/keywords/computational-intelligence","display_name":"Computational intelligence","score":0.5843119621276855},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.48239338397979736},{"id":"https://openalex.org/keywords/business-intelligence","display_name":"Business intelligence","score":0.43418997526168823},{"id":"https://openalex.org/keywords/management-science","display_name":"Management science","score":0.4328140616416931},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4106122553348541},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.32077687978744507},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.15020012855529785},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.14505386352539062},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.11804696917533875},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.08740836381912231}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6046602129936218},{"id":"https://openalex.org/C139502532","wikidata":"https://www.wikidata.org/wiki/Q1122090","display_name":"Computational intelligence","level":2,"score":0.5843119621276855},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.48239338397979736},{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.43418997526168823},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.4328140616416931},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4106122553348541},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.32077687978744507},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.15020012855529785},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.14505386352539062},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11804696917533875},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.08740836381912231}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s13748-025-00375-y","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s13748-025-00375-y","pdf_url":null,"source":{"id":"https://openalex.org/S2480581173","display_name":"Progress in Artificial Intelligence","issn_l":"2192-6352","issn":["2192-6352","2192-6360"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Progress in Artificial Intelligence","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":201,"referenced_works":["https://openalex.org/W995628848","https://openalex.org/W1134833447","https://openalex.org/W1999102038","https://openalex.org/W2025468035","https://openalex.org/W2069044326","https://openalex.org/W2108680868","https://openalex.org/W2110401686","https://openalex.org/W2150220236","https://openalex.org/W2150641797","https://openalex.org/W2166821106","https://openalex.org/W2298482898","https://openalex.org/W2402101012","https://openalex.org/W2550742538","https://openalex.org/W2593780569","https://openalex.org/W2620437551","https://openalex.org/W2764138653","https://openalex.org/W2889795564","https://openalex.org/W2892461952","https://openalex.org/W2905860750","https://openalex.org/W2914554102","https://openalex.org/W2951440501","https://openalex.org/W2954472560","https://openalex.org/W2970063576","https://openalex.org/W2973020765","https://openalex.org/W2984971089","https://openalex.org/W2989041184","https://openalex.org/W2998021954","https://openalex.org/W2999534076","https://openalex.org/W3037880470","https://openalex.org/W3043482508","https://openalex.org/W3044902155","https://openalex.org/W3110821902","https://openalex.org/W3126023669","https://openalex.org/W3141477673","https://openalex.org/W3149526362","https://openalex.org/W3160856016","https://openalex.org/W3166732145","https://openalex.org/W3176707157","https://openalex.org/W3183627559","https://openalex.org/W3199832122","https://openalex.org/W3199921566","https://openalex.org/W3206180814","https://openalex.org/W3209186626","https://openalex.org/W3215483346","https://openalex.org/W4200248118","https://openalex.org/W4206484811","https://openalex.org/W4210357685","https://openalex.org/W4210947472","https://openalex.org/W4211092666","https://openalex.org/W4213313560","https://openalex.org/W4220788838","https://openalex.org/W4220921443","https://openalex.org/W4223542857","https://openalex.org/W4224274019","https://openalex.org/W4225296409","https://openalex.org/W4225414380","https://openalex.org/W4229011615","https://openalex.org/W4229963790","https://openalex.org/W4255497883","https://openalex.org/W4282010069","https://openalex.org/W4282970123","https://openalex.org/W4283271963","https://openalex.org/W4288490286","https://openalex.org/W4293228229","https://openalex.org/W4294215472","https://openalex.org/W4295066473","https://openalex.org/W4295127144","https://openalex.org/W4296127453","https://openalex.org/W4296139491","https://openalex.org/W4297236950","https://openalex.org/W4306318421","https://openalex.org/W4308488364","https://openalex.org/W4308875471","https://openalex.org/W4309268968","https://openalex.org/W4309330827","https://openalex.org/W4309483281","https://openalex.org/W4310989178","https://openalex.org/W4311483904","https://openalex.org/W4313260431","https://openalex.org/W4313310852","https://openalex.org/W4313650676","https://openalex.org/W4313837217","https://openalex.org/W4315629853","https://openalex.org/W4318823375","https://openalex.org/W4318953579","https://openalex.org/W4320340686","https://openalex.org/W4320496625","https://openalex.org/W4320919338","https://openalex.org/W4321094910","https://openalex.org/W4324057261","https://openalex.org/W4324090907","https://openalex.org/W4327948848","https://openalex.org/W4328097134","https://openalex.org/W4362584800","https://openalex.org/W4362644763","https://openalex.org/W4362697532","https://openalex.org/W4366827612","https://openalex.org/W4367048645","https://openalex.org/W4367053983","https://openalex.org/W4367187302","https://openalex.org/W4367623968","https://openalex.org/W4367662793","https://openalex.org/W4372358100","https://openalex.org/W4378554405","https://openalex.org/W4380633145","https://openalex.org/W4380841514","https://openalex.org/W4381546609","https://openalex.org/W4381848566","https://openalex.org/W4382723070","https://openalex.org/W4382726679","https://openalex.org/W4383812934","https://openalex.org/W4384818343","https://openalex.org/W4385210972","https://openalex.org/W4385552058","https://openalex.org/W4385664795","https://openalex.org/W4385785740","https://openalex.org/W4386038678","https://openalex.org/W4386038722","https://openalex.org/W4386626827","https://openalex.org/W4386864522","https://openalex.org/W4386959258","https://openalex.org/W4387262985","https://openalex.org/W4387359812","https://openalex.org/W4387402521","https://openalex.org/W4387589890","https://openalex.org/W4387722612","https://openalex.org/W4388281705","https://openalex.org/W4388297636","https://openalex.org/W4388376499","https://openalex.org/W4388538826","https://openalex.org/W4388553488","https://openalex.org/W4389254560","https://openalex.org/W4389526753","https://openalex.org/W4389955694","https://openalex.org/W4390094989","https://openalex.org/W4390315064","https://openalex.org/W4390505068","https://openalex.org/W4390558477","https://openalex.org/W4390707404","https://openalex.org/W4390810663","https://openalex.org/W4390911327","https://openalex.org/W4390985299","https://openalex.org/W4391322182","https://openalex.org/W4391669310","https://openalex.org/W4392095281","https://openalex.org/W4392366393","https://openalex.org/W4392436397","https://openalex.org/W4392438511","https://openalex.org/W4392682096","https://openalex.org/W4392728924","https://openalex.org/W4392750890","https://openalex.org/W4392871849","https://openalex.org/W4393046486","https://openalex.org/W4393117166","https://openalex.org/W4394944604","https://openalex.org/W4395063755","https://openalex.org/W4395478221","https://openalex.org/W4396527487","https://openalex.org/W4396840780","https://openalex.org/W4396843614","https://openalex.org/W4396896146","https://openalex.org/W4399009352","https://openalex.org/W4399052192","https://openalex.org/W4399089713","https://openalex.org/W4399135231","https://openalex.org/W4399196687","https://openalex.org/W4399518286","https://openalex.org/W4400094849","https://openalex.org/W4400127757","https://openalex.org/W4400594625","https://openalex.org/W4400608590","https://openalex.org/W4400609881","https://openalex.org/W4400929277","https://openalex.org/W4400935719","https://openalex.org/W4401063178","https://openalex.org/W4401185031","https://openalex.org/W4401219377","https://openalex.org/W4401276083","https://openalex.org/W4401359876","https://openalex.org/W4401371761","https://openalex.org/W4401442979","https://openalex.org/W4401471297","https://openalex.org/W4401838885","https://openalex.org/W4402028823","https://openalex.org/W4402046234","https://openalex.org/W4402049742","https://openalex.org/W4402584517","https://openalex.org/W4403129185","https://openalex.org/W4403364693","https://openalex.org/W4403765138","https://openalex.org/W4403818509","https://openalex.org/W4404361626","https://openalex.org/W4404616188","https://openalex.org/W4404666723","https://openalex.org/W4404708862","https://openalex.org/W4404764093","https://openalex.org/W4404801347","https://openalex.org/W4404908721","https://openalex.org/W4405095354","https://openalex.org/W4405282940","https://openalex.org/W4405356889"],"related_works":["https://openalex.org/W2736674626","https://openalex.org/W2973875853","https://openalex.org/W1987895166","https://openalex.org/W4295529468","https://openalex.org/W4225150523","https://openalex.org/W4404970137","https://openalex.org/W4242735564","https://openalex.org/W4360993986","https://openalex.org/W2184742727","https://openalex.org/W3109698684"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-03-27T05:58:40.876381","created_date":"2025-10-10T00:00:00"}