{"id":"https://openalex.org/W4404547652","doi":"https://doi.org/10.1007/s13278-024-01382-y","title":"Beyond the post: an SLR of enterprise artificial intelligence in social media","display_name":"Beyond the post: an SLR of enterprise artificial intelligence in social media","publication_year":2024,"publication_date":"2024-11-20","ids":{"openalex":"https://openalex.org/W4404547652","doi":"https://doi.org/10.1007/s13278-024-01382-y"},"language":"en","primary_location":{"id":"doi:10.1007/s13278-024-01382-y","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s13278-024-01382-y","pdf_url":"https://link.springer.com/content/pdf/10.1007/s13278-024-01382-y.pdf","source":{"id":"https://openalex.org/S2764891196","display_name":"Social Network Analysis and Mining","issn_l":"1869-5450","issn":["1869-5450","1869-5469"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Network Analysis and Mining","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1007/s13278-024-01382-y.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114720336","display_name":"Luis-Alfonso Maldonado-Canca","orcid":null},"institutions":[{"id":"https://openalex.org/I82767444","display_name":"Universidad de M\u00e1laga","ror":"https://ror.org/036b2ww28","country_code":"ES","type":"education","lineage":["https://openalex.org/I82767444"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Luis-Alfonso Maldonado-Canca","raw_affiliation_strings":["Universidad de M\u00e1laga, M\u00e1laga, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de M\u00e1laga, M\u00e1laga, Spain","institution_ids":["https://openalex.org/I82767444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009769079","display_name":"Ana Mar\u00eda Casado Molina","orcid":"https://orcid.org/0000-0002-1780-9557"},"institutions":[{"id":"https://openalex.org/I82767444","display_name":"Universidad de M\u00e1laga","ror":"https://ror.org/036b2ww28","country_code":"ES","type":"education","lineage":["https://openalex.org/I82767444"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Ana-Mar\u00eda Casado-Molina","raw_affiliation_strings":["Universidad de M\u00e1laga, M\u00e1laga, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de M\u00e1laga, M\u00e1laga, Spain","institution_ids":["https://openalex.org/I82767444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034388206","display_name":"Juan-Pedro Cabrera-S\u00e1nchez","orcid":"https://orcid.org/0000-0001-5723-3153"},"institutions":[{"id":"https://openalex.org/I82767444","display_name":"Universidad de M\u00e1laga","ror":"https://ror.org/036b2ww28","country_code":"ES","type":"education","lineage":["https://openalex.org/I82767444"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Juan-Pedro Cabrera-S\u00e1nchez","raw_affiliation_strings":["Universidad de M\u00e1laga, M\u00e1laga, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de M\u00e1laga, M\u00e1laga, Spain","institution_ids":["https://openalex.org/I82767444"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5066731875","display_name":"Guillermo Berm\u00fadez\u2010Gonz\u00e1lez","orcid":"https://orcid.org/0000-0002-2611-2583"},"institutions":[{"id":"https://openalex.org/I82767444","display_name":"Universidad de M\u00e1laga","ror":"https://ror.org/036b2ww28","country_code":"ES","type":"education","lineage":["https://openalex.org/I82767444"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Guillermo Berm\u00fadez-Gonz\u00e1lez","raw_affiliation_strings":["Universidad de M\u00e1laga, M\u00e1laga, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad de M\u00e1laga, M\u00e1laga, Spain","institution_ids":["https://openalex.org/I82767444"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5114720336"],"corresponding_institution_ids":["https://openalex.org/I82767444"],"apc_list":{"value":2390,"currency":"EUR","value_usd":2990},"apc_paid":{"value":2390,"currency":"EUR","value_usd":2990},"fwci":8.8948,"has_fulltext":true,"cited_by_count":18,"citation_normalized_percentile":{"value":0.97895996,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":"14","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10883","display_name":"Ethics and Social Impacts of AI","score":0.9642999768257141,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9621999859809875,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6989444494247437},{"id":"https://openalex.org/keywords/social-enterprise","display_name":"Social enterprise","score":0.5603135228157043},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4950694143772125},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.48269200325012207},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.3558468222618103},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1840279996395111},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.15587952733039856},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.12667056918144226}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6989444494247437},{"id":"https://openalex.org/C2994204036","wikidata":"https://www.wikidata.org/wiki/Q1071015","display_name":"Social enterprise","level":2,"score":0.5603135228157043},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4950694143772125},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.48269200325012207},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3558468222618103},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1840279996395111},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15587952733039856},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.12667056918144226}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s13278-024-01382-y","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s13278-024-01382-y","pdf_url":"https://link.springer.com/content/pdf/10.1007/s13278-024-01382-y.pdf","source":{"id":"https://openalex.org/S2764891196","display_name":"Social Network Analysis and Mining","issn_l":"1869-5450","issn":["1869-5450","1869-5469"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Network Analysis and Mining","raw_type":"journal-article"},{"id":"pmh:oai:riuma.uma.es:10630/35282","is_oa":true,"landing_page_url":"https://hdl.handle.net/10630/35282","pdf_url":null,"source":{"id":"https://openalex.org/S4306401385","display_name":"Repositorio Institucional de la Universidad de M\u00e1laga (University of M\u00e1laga)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I82767444","host_organization_name":"Universidad de M\u00e1laga","host_organization_lineage":["https://openalex.org/I82767444"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"VoR"}],"best_oa_location":{"id":"doi:10.1007/s13278-024-01382-y","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s13278-024-01382-y","pdf_url":"https://link.springer.com/content/pdf/10.1007/s13278-024-01382-y.pdf","source":{"id":"https://openalex.org/S2764891196","display_name":"Social Network Analysis and Mining","issn_l":"1869-5450","issn":["1869-5450","1869-5469"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Network Analysis and Mining","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320311265","display_name":"Universidad de M\u00e1laga","ror":"https://ror.org/036b2ww28"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4404547652.pdf","grobid_xml":"https://content.openalex.org/works/W4404547652.grobid-xml"},"referenced_works_count":99,"referenced_works":["https://openalex.org/W1911705068","https://openalex.org/W2079283960","https://openalex.org/W2106956101","https://openalex.org/W2164777277","https://openalex.org/W2168811232","https://openalex.org/W2336383631","https://openalex.org/W2512971201","https://openalex.org/W2549738163","https://openalex.org/W2726904498","https://openalex.org/W2755950973","https://openalex.org/W2799040448","https://openalex.org/W2799603533","https://openalex.org/W2800863361","https://openalex.org/W2896245505","https://openalex.org/W2901423537","https://openalex.org/W2905200492","https://openalex.org/W2948043819","https://openalex.org/W2948668083","https://openalex.org/W2960495635","https://openalex.org/W2972782898","https://openalex.org/W2983843826","https://openalex.org/W2990944338","https://openalex.org/W3008828973","https://openalex.org/W3035423599","https://openalex.org/W3035686316","https://openalex.org/W3081616764","https://openalex.org/W3093516977","https://openalex.org/W3093530709","https://openalex.org/W3108106367","https://openalex.org/W3119974863","https://openalex.org/W3122548859","https://openalex.org/W3123819710","https://openalex.org/W3127955254","https://openalex.org/W3134260932","https://openalex.org/W3135335171","https://openalex.org/W3154271163","https://openalex.org/W3157966460","https://openalex.org/W3169022959","https://openalex.org/W3172204415","https://openalex.org/W3184987450","https://openalex.org/W3194871362","https://openalex.org/W3201470614","https://openalex.org/W3206672614","https://openalex.org/W3207732087","https://openalex.org/W3216554454","https://openalex.org/W4200160229","https://openalex.org/W4200370503","https://openalex.org/W4205240954","https://openalex.org/W4205435066","https://openalex.org/W4206708600","https://openalex.org/W4210289118","https://openalex.org/W4210401140","https://openalex.org/W4214836316","https://openalex.org/W4281698477","https://openalex.org/W4283021117","https://openalex.org/W4284890697","https://openalex.org/W4286655502","https://openalex.org/W4289869205","https://openalex.org/W4293212933","https://openalex.org/W4294214983","https://openalex.org/W4294647307","https://openalex.org/W4297548246","https://openalex.org/W4303579574","https://openalex.org/W4311354629","https://openalex.org/W4312816717","https://openalex.org/W4313330772","https://openalex.org/W4313396214","https://openalex.org/W4313418975","https://openalex.org/W4320730555","https://openalex.org/W4321504649","https://openalex.org/W4362015396","https://openalex.org/W4365388135","https://openalex.org/W4366773725","https://openalex.org/W4366782941","https://openalex.org/W4367154417","https://openalex.org/W4377143280","https://openalex.org/W4378676571","https://openalex.org/W4378835434","https://openalex.org/W4379260570","https://openalex.org/W4381891800","https://openalex.org/W4382299853","https://openalex.org/W4382366693","https://openalex.org/W4382752102","https://openalex.org/W4383617772","https://openalex.org/W4385647601","https://openalex.org/W4386221322","https://openalex.org/W4386377968","https://openalex.org/W4386518111","https://openalex.org/W4386783354","https://openalex.org/W4387610428","https://openalex.org/W4387745359","https://openalex.org/W4389490215","https://openalex.org/W4390679910","https://openalex.org/W4391820127","https://openalex.org/W4400387789","https://openalex.org/W4400997347","https://openalex.org/W4402152014","https://openalex.org/W6631113584","https://openalex.org/W6636147701"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052"],"abstract_inverted_index":{"Abstract":[0],"This":[1,68],"study":[2,88],"explores":[3],"the":[4,46,64,85,157],"impact":[5],"of":[6,61,136,159],"artificial":[7,91],"intelligence":[8,92],"(AI)":[9],"on":[10,45],"brand":[11],"communication":[12,163],"within":[13,95],"corporate":[14,96],"social":[15,97],"networks,":[16],"analyzing":[17],"its":[18],"benefits,":[19],"ethical":[20,123],"and":[21,24,59,76,82,106,115,133,146,152],"technical":[22],"challenges,":[23],"proposing":[25],"responsible":[26,144],"implementation":[27,158],"strategies":[28,164],"enriched":[29],"with":[30,72,156],"new":[31],"theoretical":[32],"contributions.":[33],"To":[34],"achieve":[35],"this,":[36],"a":[37,134],"systematic":[38],"literature":[39],"review":[40],"(SLR)":[41],"was":[42,70],"conducted":[43],"based":[44],"SPAR-4-SLR":[47],"methodology":[48],"by":[49,99],"Paul":[50],"et":[51],"al.":[52],"(2021),":[53],"using":[54],"57":[55],"studies":[56],"from":[57,74],"Scopus":[58],"Web":[60],"Science":[62],"over":[63],"past":[65],"six":[66],"years.":[67],"approach":[69],"complemented":[71],"recommendations":[73],"Kitchenham":[75],"Charters":[77],"(2007)":[78],"to":[79],"ensure":[80],"rigor":[81],"thoroughness":[83],"in":[84,138,161],"analysis.":[86],"The":[87,141],"reveals":[89],"that":[90,148],"transforms":[93],"interactions":[94],"networks":[98],"enabling":[100],"effective":[101],"personalization,":[102],"optimizing":[103],"customer":[104,116],"experience,":[105],"enhancing":[107],"satisfaction.":[108],"Benefits":[109],"include":[110],"precise":[111],"segmentation,":[112],"predictive":[113],"analytics,":[114],"service":[117],"optimization":[118],"through":[119],"chatbots.":[120],"However,":[121],"significant":[122],"challenges":[124],"also":[125],"emerge,":[126],"such":[127],"as":[128],"data":[129],"privacy,":[130],"algorithmic":[131],"bias,":[132],"lack":[135],"transparency":[137],"AI":[139,160],"models.":[140],"necessity":[142],"for":[143],"practices":[145],"regulations":[147],"foster":[149],"user":[150],"trust":[151],"mitigate":[153],"risks":[154],"associated":[155],"digital":[162],"is":[165],"emphasized.":[166]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":14},{"year":2024,"cited_by_count":1}],"updated_date":"2026-05-08T15:41:06.802602","created_date":"2025-10-10T00:00:00"}