{"id":"https://openalex.org/W4393942509","doi":"https://doi.org/10.1007/s13278-024-01213-0","title":"Targeted marketing on social media: utilizing text analysis to create personalized landing pages","display_name":"Targeted marketing on social media: utilizing text analysis to create personalized landing pages","publication_year":2024,"publication_date":"2024-04-04","ids":{"openalex":"https://openalex.org/W4393942509","doi":"https://doi.org/10.1007/s13278-024-01213-0"},"language":"en","primary_location":{"id":"doi:10.1007/s13278-024-01213-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s13278-024-01213-0","pdf_url":null,"source":{"id":"https://openalex.org/S2764891196","display_name":"Social Network Analysis and Mining","issn_l":"1869-5450","issn":["1869-5450","1869-5469"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Network Analysis and Mining","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hdl.handle.net/11511/109280","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084187354","display_name":"Yusuf M\u00fccahit \u00c7etinkaya","orcid":"https://orcid.org/0000-0001-5338-750X"},"institutions":[{"id":"https://openalex.org/I201799495","display_name":"Middle East Technical University","ror":"https://ror.org/014weej12","country_code":"TR","type":"education","lineage":["https://openalex.org/I201799495"]},{"id":"https://openalex.org/I55732556","display_name":"Arizona State University","ror":"https://ror.org/03efmqc40","country_code":"US","type":"education","lineage":["https://openalex.org/I55732556"]}],"countries":["TR","US"],"is_corresponding":true,"raw_author_name":"Yusuf M\u00fccahit \u00c7etinkaya","raw_affiliation_strings":["Computer Science and Engineering, Arizona State University, Tempe, AZ, USA","Department of Computer Engineering, Middle East Technical University, Ankara, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Computer Science and Engineering, Arizona State University, Tempe, AZ, USA","institution_ids":["https://openalex.org/I55732556"]},{"raw_affiliation_string":"Department of Computer Engineering, Middle East Technical University, Ankara, Turkey","institution_ids":["https://openalex.org/I201799495"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042545555","display_name":"Emre K\u00fclah","orcid":"https://orcid.org/0000-0003-0877-5487"},"institutions":[{"id":"https://openalex.org/I201799495","display_name":"Middle East Technical University","ror":"https://ror.org/014weej12","country_code":"TR","type":"education","lineage":["https://openalex.org/I201799495"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Emre K\u00fclah","raw_affiliation_strings":["Department of Computer Engineering, Middle East Technical University, Ankara, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Engineering, Middle East Technical University, Ankara, Turkey","institution_ids":["https://openalex.org/I201799495"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039253696","display_name":"\u0130smail Hakk\u0131 Toroslu","orcid":"https://orcid.org/0000-0002-4524-8232"},"institutions":[{"id":"https://openalex.org/I201799495","display_name":"Middle East Technical University","ror":"https://ror.org/014weej12","country_code":"TR","type":"education","lineage":["https://openalex.org/I201799495"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"\u0130smail Hakk\u0131 Toroslu","raw_affiliation_strings":["Department of Computer Engineering, Middle East Technical University, Ankara, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Engineering, Middle East Technical University, Ankara, Turkey","institution_ids":["https://openalex.org/I201799495"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5084781695","display_name":"Hasan Davulcu","orcid":"https://orcid.org/0000-0001-5602-8270"},"institutions":[{"id":"https://openalex.org/I55732556","display_name":"Arizona State University","ror":"https://ror.org/03efmqc40","country_code":"US","type":"education","lineage":["https://openalex.org/I55732556"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hasan Davulcu","raw_affiliation_strings":["Computer Science and Engineering, Arizona State University, Tempe, AZ, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Computer Science and Engineering, Arizona State University, Tempe, AZ, USA","institution_ids":["https://openalex.org/I55732556"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5084187354"],"corresponding_institution_ids":["https://openalex.org/I201799495","https://openalex.org/I55732556"],"apc_list":{"value":2390,"currency":"EUR","value_usd":2990},"apc_paid":null,"fwci":1.9594,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.87521145,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":"14","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9847000241279602,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9783999919891357,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7081629037857056},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6623790264129639},{"id":"https://openalex.org/keywords/visitor-pattern","display_name":"Visitor pattern","score":0.6428608894348145},{"id":"https://openalex.org/keywords/pipeline","display_name":"Pipeline (software)","score":0.6039142608642578},{"id":"https://openalex.org/keywords/sentence","display_name":"Sentence","score":0.44983065128326416},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4462863802909851},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.41230252385139465},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.36260879039764404},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.20568546652793884}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7081629037857056},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6623790264129639},{"id":"https://openalex.org/C48947383","wikidata":"https://www.wikidata.org/wiki/Q830719","display_name":"Visitor pattern","level":2,"score":0.6428608894348145},{"id":"https://openalex.org/C43521106","wikidata":"https://www.wikidata.org/wiki/Q2165493","display_name":"Pipeline (software)","level":2,"score":0.6039142608642578},{"id":"https://openalex.org/C2777530160","wikidata":"https://www.wikidata.org/wiki/Q41796","display_name":"Sentence","level":2,"score":0.44983065128326416},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4462863802909851},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.41230252385139465},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.36260879039764404},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.20568546652793884},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s13278-024-01213-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s13278-024-01213-0","pdf_url":null,"source":{"id":"https://openalex.org/S2764891196","display_name":"Social Network Analysis and Mining","issn_l":"1869-5450","issn":["1869-5450","1869-5469"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Social Network Analysis and Mining","raw_type":"journal-article"},{"id":"pmh:oai:https://open.metu.edu.tr:11511/109280","is_oa":true,"landing_page_url":"https://hdl.handle.net/11511/109280","pdf_url":null,"source":{"id":"https://openalex.org/S4306402495","display_name":"OpenMETU (Middle East Technical University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I201799495","host_organization_name":"Middle East Technical University","host_organization_lineage":["https://openalex.org/I201799495"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"}],"best_oa_location":{"id":"pmh:oai:https://open.metu.edu.tr:11511/109280","is_oa":true,"landing_page_url":"https://hdl.handle.net/11511/109280","pdf_url":null,"source":{"id":"https://openalex.org/S4306402495","display_name":"OpenMETU (Middle East Technical University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I201799495","host_organization_name":"Middle East Technical University","host_organization_lineage":["https://openalex.org/I201799495"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Journal Article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G2805644055","display_name":null,"funder_award_id":"2214-A-1059B142201244","funder_id":"https://openalex.org/F4320322626","funder_display_name":"T\u00fcrkiye Bilimsel ve Teknolojik Ara\u015ft\u0131rma Kurumu"}],"funders":[{"id":"https://openalex.org/F4320322626","display_name":"T\u00fcrkiye Bilimsel ve Teknolojik Ara\u015ft\u0131rma Kurumu","ror":"https://ror.org/04w9kkr77"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W608845478","https://openalex.org/W1975879668","https://openalex.org/W2014945137","https://openalex.org/W2016006504","https://openalex.org/W2110568314","https://openalex.org/W2250539671","https://openalex.org/W2745858080","https://openalex.org/W2889326414","https://openalex.org/W2902559434","https://openalex.org/W2962686197","https://openalex.org/W2964972381","https://openalex.org/W2967553102","https://openalex.org/W2970574558","https://openalex.org/W2973226110","https://openalex.org/W2985875790","https://openalex.org/W3014499874","https://openalex.org/W3098817461","https://openalex.org/W3100651519","https://openalex.org/W3148164705","https://openalex.org/W3176675845","https://openalex.org/W3200878035","https://openalex.org/W4206532177","https://openalex.org/W4221122039","https://openalex.org/W4229011615","https://openalex.org/W4309674289","https://openalex.org/W4360765157","https://openalex.org/W4389523957","https://openalex.org/W6600445788","https://openalex.org/W6702248584"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2389484663","https://openalex.org/W100279264","https://openalex.org/W2962094963","https://openalex.org/W3035526107","https://openalex.org/W3210442065","https://openalex.org/W2263713325","https://openalex.org/W3043002835","https://openalex.org/W2324278002","https://openalex.org/W4308842449"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3}],"updated_date":"2026-05-05T08:41:31.759640","created_date":"2025-10-10T00:00:00"}
