{"id":"https://openalex.org/W4367181333","doi":"https://doi.org/10.1007/s13198-023-01915-2","title":"Finding the target customers through new approach in Analytic Hierarchy Process (AHP) using Big 5 personality traits","display_name":"Finding the target customers through new approach in Analytic Hierarchy Process (AHP) using Big 5 personality traits","publication_year":2023,"publication_date":"2023-04-27","ids":{"openalex":"https://openalex.org/W4367181333","doi":"https://doi.org/10.1007/s13198-023-01915-2"},"language":"en","primary_location":{"id":"doi:10.1007/s13198-023-01915-2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s13198-023-01915-2","pdf_url":null,"source":{"id":"https://openalex.org/S40280859","display_name":"International Journal of Systems Assurance Engineering and Management","issn_l":"0975-6809","issn":["0975-6809","0976-4348"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of System Assurance Engineering and Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047524220","display_name":"Shubhra Saraswat","orcid":"https://orcid.org/0000-0002-8807-7592"},"institutions":[{"id":"https://openalex.org/I171210897","display_name":"Aligarh Muslim University","ror":"https://ror.org/03kw9gc02","country_code":"IN","type":"education","lineage":["https://openalex.org/I171210897"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"S. Saraswat","raw_affiliation_strings":["Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, 202002, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, 202002, India","institution_ids":["https://openalex.org/I171210897"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035211472","display_name":"Vibhu Saujanya Sharma","orcid":"https://orcid.org/0009-0002-2352-2090"},"institutions":[{"id":"https://openalex.org/I171210897","display_name":"Aligarh Muslim University","ror":"https://ror.org/03kw9gc02","country_code":"IN","type":"education","lineage":["https://openalex.org/I171210897"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"V. Sharma","raw_affiliation_strings":["Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, 202002, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, 202002, India","institution_ids":["https://openalex.org/I171210897"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5057138685","display_name":"Mohammad Azam Khan","orcid":null},"institutions":[{"id":"https://openalex.org/I171210897","display_name":"Aligarh Muslim University","ror":"https://ror.org/03kw9gc02","country_code":"IN","type":"education","lineage":["https://openalex.org/I171210897"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"M. A. Khan","raw_affiliation_strings":["Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, 202002, India"],"raw_orcid":"https://orcid.org/0000-0003-3450-6053","affiliations":[{"raw_affiliation_string":"Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, 202002, India","institution_ids":["https://openalex.org/I171210897"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5047524220"],"corresponding_institution_ids":["https://openalex.org/I171210897"],"apc_list":{"value":2390,"currency":"EUR","value_usd":2990},"apc_paid":null,"fwci":0.2186,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.57182588,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"14","issue":"3","first_page":"1028","last_page":"1039"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9815999865531921,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9815999865531921,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.975600004196167,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9645000100135803,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/analytic-hierarchy-process","display_name":"Analytic hierarchy process","score":0.8560928106307983},{"id":"https://openalex.org/keywords/pairwise-comparison","display_name":"Pairwise comparison","score":0.7105668783187866},{"id":"https://openalex.org/keywords/big-five-personality-traits","display_name":"Big Five personality traits","score":0.6863406896591187},{"id":"https://openalex.org/keywords/conscientiousness","display_name":"Conscientiousness","score":0.6730895042419434},{"id":"https://openalex.org/keywords/extraversion-and-introversion","display_name":"Extraversion and introversion","score":0.67145836353302},{"id":"https://openalex.org/keywords/agreeableness","display_name":"Agreeableness","score":0.6485900282859802},{"id":"https://openalex.org/keywords/openness-to-experience","display_name":"Openness to experience","score":0.6272187829017639},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.5717633366584778},{"id":"https://openalex.org/keywords/personality","display_name":"Personality","score":0.5313178896903992},{"id":"https://openalex.org/keywords/neuroticism","display_name":"Neuroticism","score":0.4751041829586029},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.46695858240127563},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3943198621273041},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3160446882247925},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.3114407956600189},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.24519866704940796},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.24197271466255188},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.22683283686637878},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.17785590887069702}],"concepts":[{"id":"https://openalex.org/C87345402","wikidata":"https://www.wikidata.org/wiki/Q485202","display_name":"Analytic hierarchy process","level":2,"score":0.8560928106307983},{"id":"https://openalex.org/C184898388","wikidata":"https://www.wikidata.org/wiki/Q1435712","display_name":"Pairwise comparison","level":2,"score":0.7105668783187866},{"id":"https://openalex.org/C2865642","wikidata":"https://www.wikidata.org/wiki/Q378132","display_name":"Big Five personality traits","level":3,"score":0.6863406896591187},{"id":"https://openalex.org/C172141706","wikidata":"https://www.wikidata.org/wiki/Q1307067","display_name":"Conscientiousness","level":5,"score":0.6730895042419434},{"id":"https://openalex.org/C127816348","wikidata":"https://www.wikidata.org/wiki/Q127588","display_name":"Extraversion and introversion","level":4,"score":0.67145836353302},{"id":"https://openalex.org/C170760736","wikidata":"https://www.wikidata.org/wiki/Q380358","display_name":"Agreeableness","level":5,"score":0.6485900282859802},{"id":"https://openalex.org/C84976871","wikidata":"https://www.wikidata.org/wiki/Q2015673","display_name":"Openness to experience","level":2,"score":0.6272187829017639},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5717633366584778},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.5313178896903992},{"id":"https://openalex.org/C94612546","wikidata":"https://www.wikidata.org/wiki/Q1540168","display_name":"Neuroticism","level":3,"score":0.4751041829586029},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.46695858240127563},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3943198621273041},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3160446882247925},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.3114407956600189},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.24519866704940796},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24197271466255188},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.22683283686637878},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.17785590887069702},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s13198-023-01915-2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s13198-023-01915-2","pdf_url":null,"source":{"id":"https://openalex.org/S40280859","display_name":"International Journal of Systems Assurance Engineering and Management","issn_l":"0975-6809","issn":["0975-6809","0976-4348"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of System Assurance Engineering and Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:ijsaem:v:14:y:2023:i:3:d:10.1007_s13198-023-01915-2","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s13198-023-01915-2","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W2024480873","https://openalex.org/W2028318746","https://openalex.org/W2042049661","https://openalex.org/W2051804089","https://openalex.org/W2158445849","https://openalex.org/W2208777739","https://openalex.org/W2744274567","https://openalex.org/W2784132164","https://openalex.org/W2894244170","https://openalex.org/W3193952428"],"related_works":["https://openalex.org/W2030868578","https://openalex.org/W2905413927","https://openalex.org/W2967916203","https://openalex.org/W3216037536","https://openalex.org/W2326877552","https://openalex.org/W2744174221","https://openalex.org/W1890366823","https://openalex.org/W1963832455","https://openalex.org/W2342039239","https://openalex.org/W2082905089"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-01-20T17:24:06.736184","created_date":"2025-10-10T00:00:00"}