{"id":"https://openalex.org/W2807613684","doi":"https://doi.org/10.1007/s13198-018-0723-z","title":"Bi-level decision making models for advertising allocation problem under fuzzy environment","display_name":"Bi-level decision making models for advertising allocation problem under fuzzy environment","publication_year":2018,"publication_date":"2018-06-05","ids":{"openalex":"https://openalex.org/W2807613684","doi":"https://doi.org/10.1007/s13198-018-0723-z","mag":"2807613684"},"language":"en","primary_location":{"id":"doi:10.1007/s13198-018-0723-z","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s13198-018-0723-z","pdf_url":null,"source":{"id":"https://openalex.org/S40280859","display_name":"International Journal of Systems Assurance Engineering and Management","issn_l":"0975-6809","issn":["0975-6809","0976-4348"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of System Assurance Engineering and Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5083862807","display_name":"Syed Mohd Muneeb","orcid":"https://orcid.org/0000-0003-0468-6532"},"institutions":[{"id":"https://openalex.org/I171210897","display_name":"Aligarh Muslim University","ror":"https://ror.org/03kw9gc02","country_code":"IN","type":"education","lineage":["https://openalex.org/I171210897"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Syed Mohd Muneeb","raw_affiliation_strings":["Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, India"],"raw_orcid":"https://orcid.org/0000-0003-0468-6532","affiliations":[{"raw_affiliation_string":"Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, India","institution_ids":["https://openalex.org/I171210897"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080089024","display_name":"Ahmad Yusuf Adhami","orcid":null},"institutions":[{"id":"https://openalex.org/I171210897","display_name":"Aligarh Muslim University","ror":"https://ror.org/03kw9gc02","country_code":"IN","type":"education","lineage":["https://openalex.org/I171210897"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ahmad Yusuf Adhami","raw_affiliation_strings":["Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, India","institution_ids":["https://openalex.org/I171210897"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085529430","display_name":"Zainab Asim","orcid":"https://orcid.org/0000-0002-6274-6831"},"institutions":[{"id":"https://openalex.org/I171210897","display_name":"Aligarh Muslim University","ror":"https://ror.org/03kw9gc02","country_code":"IN","type":"education","lineage":["https://openalex.org/I171210897"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Zainab Asim","raw_affiliation_strings":["Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, India","institution_ids":["https://openalex.org/I171210897"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5056896289","display_name":"Syed Aqib Jalil","orcid":"https://orcid.org/0000-0002-0701-0354"},"institutions":[{"id":"https://openalex.org/I171210897","display_name":"Aligarh Muslim University","ror":"https://ror.org/03kw9gc02","country_code":"IN","type":"education","lineage":["https://openalex.org/I171210897"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Syed Aqib Jalil","raw_affiliation_strings":["Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, India"],"raw_orcid":"https://orcid.org/0000-0002-0701-0354","affiliations":[{"raw_affiliation_string":"Department of Statistics and Operations Research, Aligarh Muslim University, Aligarh, India","institution_ids":["https://openalex.org/I171210897"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5083862807"],"corresponding_institution_ids":["https://openalex.org/I171210897"],"apc_list":{"value":2990,"currency":"USD","value_usd":2990},"apc_paid":null,"fwci":1.4682,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.81745893,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"10","issue":"2","first_page":"160","last_page":"172"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12709","display_name":"Optimization and Mathematical Programming","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/2207","display_name":"Control and Systems Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12709","display_name":"Optimization and Mathematical Programming","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/2207","display_name":"Control and Systems Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12135","display_name":"Fuzzy Systems and Optimization","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/2613","display_name":"Statistics and Probability"},"field":{"id":"https://openalex.org/fields/26","display_name":"Mathematics"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/fuzzy-logic","display_name":"Fuzzy logic","score":0.6135135889053345},{"id":"https://openalex.org/keywords/maximization","display_name":"Maximization","score":0.6099902391433716},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.5832684636116028},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5355126261711121},{"id":"https://openalex.org/keywords/budget-constraint","display_name":"Budget constraint","score":0.5093733072280884},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.5051479935646057},{"id":"https://openalex.org/keywords/constraint","display_name":"Constraint (computer-aided design)","score":0.4596322476863861},{"id":"https://openalex.org/keywords/minification","display_name":"Minification","score":0.4536511301994324},{"id":"https://openalex.org/keywords/decision-model","display_name":"Decision model","score":0.4198925495147705},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.27226412296295166},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1946379542350769},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.16611838340759277},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.10104286670684814},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.09377357363700867}],"concepts":[{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.6135135889053345},{"id":"https://openalex.org/C2776330181","wikidata":"https://www.wikidata.org/wiki/Q18358244","display_name":"Maximization","level":2,"score":0.6099902391433716},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.5832684636116028},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5355126261711121},{"id":"https://openalex.org/C8505890","wikidata":"https://www.wikidata.org/wiki/Q605095","display_name":"Budget constraint","level":2,"score":0.5093733072280884},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.5051479935646057},{"id":"https://openalex.org/C2776036281","wikidata":"https://www.wikidata.org/wiki/Q48769818","display_name":"Constraint (computer-aided design)","level":2,"score":0.4596322476863861},{"id":"https://openalex.org/C147764199","wikidata":"https://www.wikidata.org/wiki/Q6865248","display_name":"Minification","level":2,"score":0.4536511301994324},{"id":"https://openalex.org/C59594135","wikidata":"https://www.wikidata.org/wiki/Q5249242","display_name":"Decision model","level":2,"score":0.4198925495147705},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.27226412296295166},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1946379542350769},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.16611838340759277},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.10104286670684814},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.09377357363700867},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C133425853","wikidata":"https://www.wikidata.org/wiki/Q60571","display_name":"Neoclassical economics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s13198-018-0723-z","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s13198-018-0723-z","pdf_url":null,"source":{"id":"https://openalex.org/S40280859","display_name":"International Journal of Systems Assurance Engineering and Management","issn_l":"0975-6809","issn":["0975-6809","0976-4348"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of System Assurance Engineering and Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:ijsaem:v:10:y:2019:i:2:d:10.1007_s13198-018-0723-z","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s13198-018-0723-z","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6600000262260437,"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions"}],"awards":[{"id":"https://openalex.org/G3673209123","display_name":null,"funder_award_id":"F.30-62/2014(BSR)","funder_id":"https://openalex.org/F4320320767","funder_display_name":"University Grants Commission"}],"funders":[{"id":"https://openalex.org/F4320320767","display_name":"University Grants Commission","ror":"https://ror.org/04p800546"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":38,"referenced_works":["https://openalex.org/W1915457524","https://openalex.org/W1980842818","https://openalex.org/W1987780567","https://openalex.org/W2007137127","https://openalex.org/W2018754467","https://openalex.org/W2038920345","https://openalex.org/W2039503854","https://openalex.org/W2049230000","https://openalex.org/W2049433341","https://openalex.org/W2054796832","https://openalex.org/W2062437799","https://openalex.org/W2062789861","https://openalex.org/W2066261348","https://openalex.org/W2066737547","https://openalex.org/W2070086918","https://openalex.org/W2082793626","https://openalex.org/W2086298509","https://openalex.org/W2087475464","https://openalex.org/W2096126893","https://openalex.org/W2098804822","https://openalex.org/W2102186526","https://openalex.org/W2103752539","https://openalex.org/W2159004366","https://openalex.org/W2166575784","https://openalex.org/W2194599454","https://openalex.org/W2209000466","https://openalex.org/W2316092458","https://openalex.org/W2322281398","https://openalex.org/W2402686429","https://openalex.org/W2509470938","https://openalex.org/W2524014038","https://openalex.org/W2580005980","https://openalex.org/W2602424516","https://openalex.org/W2758516217","https://openalex.org/W2910935027","https://openalex.org/W2922627144","https://openalex.org/W4237465153","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W83893804","https://openalex.org/W2178649091","https://openalex.org/W2900864464","https://openalex.org/W2353238953","https://openalex.org/W2475480881","https://openalex.org/W2496037054","https://openalex.org/W2024895661","https://openalex.org/W2390883384","https://openalex.org/W2054108430","https://openalex.org/W2121723556"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":2}],"updated_date":"2026-07-29T09:40:50.615796","created_date":"2025-10-10T00:00:00"}
