{"id":"https://openalex.org/W4284990538","doi":"https://doi.org/10.1007/s12652-022-04157-5","title":"Onsite/offsite social commerce adoption for SMEs using fuzzy linguistic decision making in complex framework","display_name":"Onsite/offsite social commerce adoption for SMEs using fuzzy linguistic decision making in complex framework","publication_year":2022,"publication_date":"2022-07-09","ids":{"openalex":"https://openalex.org/W4284990538","doi":"https://doi.org/10.1007/s12652-022-04157-5","pmid":"https://pubmed.ncbi.nlm.nih.gov/37360779"},"language":"en","primary_location":{"id":"doi:10.1007/s12652-022-04157-5","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s12652-022-04157-5","pdf_url":"https://link.springer.com/content/pdf/10.1007/s12652-022-04157-5.pdf","source":{"id":"https://openalex.org/S48031226","display_name":"Journal of Ambient Intelligence and Humanized Computing","issn_l":"1868-5137","issn":["1868-5137","1868-5145"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Ambient Intelligence and Humanized Computing","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1007/s12652-022-04157-5.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065669269","display_name":"Walayat Hussain","orcid":"https://orcid.org/0000-0003-0610-4006"},"institutions":[{"id":"https://openalex.org/I71270174","display_name":"Victoria University","ror":"https://ror.org/04j757h98","country_code":"AU","type":"education","lineage":["https://openalex.org/I71270174"]}],"countries":["AU"],"is_corresponding":true,"raw_author_name":"Walayat Hussain","raw_affiliation_strings":["Victoria University Business School, Victoria University, Melbourne, 3000 Australia","Victoria University Business School, Victoria University, Melbourne, 3000, Australia"],"affiliations":[{"raw_affiliation_string":"Victoria University Business School, Victoria University, Melbourne, 3000 Australia","institution_ids":[]},{"raw_affiliation_string":"Victoria University Business School, Victoria University, Melbourne, 3000, Australia","institution_ids":["https://openalex.org/I71270174"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076412373","display_name":"Jos\u00e9 M. Merig\u00f3","orcid":"https://orcid.org/0000-0002-4672-6961"},"institutions":[{"id":"https://openalex.org/I114017466","display_name":"University of Technology Sydney","ror":"https://ror.org/03f0f6041","country_code":"AU","type":"education","lineage":["https://openalex.org/I114017466"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Jose M. Merigo","raw_affiliation_strings":["Faculty of Engineering and Information Technology, University of Technology Sydney, Ultimo, 2007 Australia","Faculty of Engineering and Information Technology, University of Technology Sydney, Ultimo, 2007, Australia"],"affiliations":[{"raw_affiliation_string":"Faculty of Engineering and Information Technology, University of Technology Sydney, Ultimo, 2007 Australia","institution_ids":[]},{"raw_affiliation_string":"Faculty of Engineering and Information Technology, University of Technology Sydney, Ultimo, 2007, Australia","institution_ids":["https://openalex.org/I114017466"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5065669269"],"corresponding_institution_ids":["https://openalex.org/I71270174"],"apc_list":{"value":2690,"currency":"EUR","value_usd":3390},"apc_paid":{"value":2690,"currency":"EUR","value_usd":3390},"fwci":4.6279,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.95088135,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":98},"biblio":{"volume":"14","issue":"9","first_page":"12875","last_page":"12894"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9865000247955322,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9865000247955322,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9542999863624573,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14064","display_name":"Organizational and Employee Performance","score":0.9180999994277954,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computational-intelligence","display_name":"Computational intelligence","score":0.7640077471733093},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6810045838356018},{"id":"https://openalex.org/keywords/fuzzy-logic","display_name":"Fuzzy logic","score":0.6148175597190857},{"id":"https://openalex.org/keywords/business-intelligence","display_name":"Business intelligence","score":0.5411381721496582},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.3948547840118408},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.3653929829597473},{"id":"https://openalex.org/keywords/management-science","display_name":"Management science","score":0.33458074927330017},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.082469642162323}],"concepts":[{"id":"https://openalex.org/C139502532","wikidata":"https://www.wikidata.org/wiki/Q1122090","display_name":"Computational intelligence","level":2,"score":0.7640077471733093},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6810045838356018},{"id":"https://openalex.org/C58166","wikidata":"https://www.wikidata.org/wiki/Q224821","display_name":"Fuzzy logic","level":2,"score":0.6148175597190857},{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.5411381721496582},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3948547840118408},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3653929829597473},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.33458074927330017},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.082469642162323}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1007/s12652-022-04157-5","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s12652-022-04157-5","pdf_url":"https://link.springer.com/content/pdf/10.1007/s12652-022-04157-5.pdf","source":{"id":"https://openalex.org/S48031226","display_name":"Journal of Ambient Intelligence and Humanized Computing","issn_l":"1868-5137","issn":["1868-5137","1868-5145"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Ambient Intelligence and Humanized Computing","raw_type":"journal-article"},{"id":"pmid:37360779","is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/37360779","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of ambient intelligence and humanized computing","raw_type":null},{"id":"pmh:oai:pubmedcentral.nih.gov:10113001","is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/10113001","pdf_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC10113001/pdf/12652_2022_Article_4157.pdf","source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"J Ambient Intell Humaniz Comput","raw_type":"Text"},{"id":"pmh:oai:eprints.vu.edu.au:44078","is_oa":false,"landing_page_url":"https://vuir.vu.edu.au/44078/","pdf_url":null,"source":{"id":"https://openalex.org/S4306400215","display_name":"Victoria University Research Repository (Victoria University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I41156924","host_organization_name":"Victoria University of Wellington","host_organization_lineage":["https://openalex.org/I41156924"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"PeerReviewed"}],"best_oa_location":{"id":"doi:10.1007/s12652-022-04157-5","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s12652-022-04157-5","pdf_url":"https://link.springer.com/content/pdf/10.1007/s12652-022-04157-5.pdf","source":{"id":"https://openalex.org/S48031226","display_name":"Journal of Ambient Intelligence and Humanized Computing","issn_l":"1868-5137","issn":["1868-5137","1868-5145"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Ambient Intelligence and Humanized Computing","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.4000000059604645,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320320976","display_name":"Victoria University","ror":"https://ror.org/04j757h98"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4284990538.pdf","grobid_xml":"https://content.openalex.org/works/W4284990538.grobid-xml"},"referenced_works_count":52,"referenced_works":["https://openalex.org/W1983586681","https://openalex.org/W2001452963","https://openalex.org/W2004698524","https://openalex.org/W2019732759","https://openalex.org/W2032430307","https://openalex.org/W2034067178","https://openalex.org/W2060907774","https://openalex.org/W2061379968","https://openalex.org/W2149720954","https://openalex.org/W2423141470","https://openalex.org/W2471860648","https://openalex.org/W2520187617","https://openalex.org/W2577207333","https://openalex.org/W2782429987","https://openalex.org/W2855579414","https://openalex.org/W2898771529","https://openalex.org/W2909979782","https://openalex.org/W2925610025","https://openalex.org/W2937551184","https://openalex.org/W2947816156","https://openalex.org/W2966642106","https://openalex.org/W2971503226","https://openalex.org/W2980905588","https://openalex.org/W2995676603","https://openalex.org/W3004613355","https://openalex.org/W3005803904","https://openalex.org/W3005880828","https://openalex.org/W3006272859","https://openalex.org/W3023900077","https://openalex.org/W3023969463","https://openalex.org/W3025235318","https://openalex.org/W3038031334","https://openalex.org/W3042494079","https://openalex.org/W3047891072","https://openalex.org/W3048427271","https://openalex.org/W3095283490","https://openalex.org/W3108641159","https://openalex.org/W3120227470","https://openalex.org/W3121493297","https://openalex.org/W3121924295","https://openalex.org/W3136178233","https://openalex.org/W3153378834","https://openalex.org/W3155299247","https://openalex.org/W3159722228","https://openalex.org/W3162432343","https://openalex.org/W3185835545","https://openalex.org/W3213128436","https://openalex.org/W3216114071","https://openalex.org/W3217555350","https://openalex.org/W4200262356","https://openalex.org/W4245152641","https://openalex.org/W4280546657"],"related_works":["https://openalex.org/W2736674626","https://openalex.org/W2973875853","https://openalex.org/W1987895166","https://openalex.org/W4295529468","https://openalex.org/W4225150523","https://openalex.org/W4404970137","https://openalex.org/W4242735564","https://openalex.org/W4360993986","https://openalex.org/W2184742727","https://openalex.org/W3109698684"],"abstract_inverted_index":{"There":[0,51],"has":[1],"been":[2],"a":[3,18,35,100,107,124,204,218,227],"growing":[4],"social":[5,30,58,74,93,113,195,228,246],"commerce":[6,59,94,114,196,229,247],"adoption":[7,60,95,115],"trend":[8],"among":[9],"SMEs":[10,23,32,71,188,223],"for":[11,22,62,110],"few":[12,81],"years.":[13],"However,":[14,64],"it":[15],"is":[16,52,66,215],"often":[17],"challenging":[19],"strategic":[20],"task":[21],"to":[24,44,69,72,86,116,189,225],"choose":[25,73,190],"the":[26,57,84,118,136,143,147,156,163,167,187,191,235],"right":[27,192],"type":[28,193],"of":[29,92,135,166,194,221],"commerce.":[31],"usually":[33],"have":[34],"limited":[36,49],"budget,":[37],"technical":[38],"skills":[39],"and":[40,42,132,152,182,209],"resources":[41],"want":[43],"maximise":[45],"productivity":[46],"with":[47,169,207],"those":[48],"resources.":[50],"much":[53],"literature":[54],"that":[55,200],"discusses":[56],"strategy":[61],"SMEs.":[63],"there":[65],"no":[67],"work":[68],"enable":[70],"commerce-onsite/offsite":[75],"or":[76],"hybrid":[77,126],"strategy.":[78],"Moreover,":[79],"very":[80],"studies":[82],"allow":[83],"decision-makers":[85,168],"handle":[87],"uncertain,":[88,241],"complex":[89,108,242],"nonlinear":[90,243],"relationships":[91],"factors.":[96],"The":[97,120,159,184,212,231],"paper":[98],"proposes":[99],"fuzzy":[101],"linguistic":[102],"multi-criteria":[103],"group":[104],"decision-making":[105],"in":[106,239,245],"framework":[109,185],"onsite,":[111],"offsite":[112],"address":[117],"problem.":[119],"proposed":[121,144,236],"approach":[122,127,145,160],"uses":[123,146],"novel":[125],"by":[128],"combining":[129],"FAHP,":[130],"FOWA":[131,181],"selection":[133],"criteria":[134],"technological-organisation-environment":[137],"(TOE)":[138],"framework.":[139],"Unlike":[140],"previous":[141],"methods,":[142],"decision":[148,164],"maker's":[149],"attitudinal":[150],"characteristics":[151],"recommends":[153],"intelligently":[154],"using":[155,217],"OWA":[157],"operator.":[158],"further":[161],"demonstrates":[162],"behaviour":[165],"Fuzzy":[170,173],"Minimum":[171],"(FMin),":[172],"Maximum":[174],"(FMax),":[175],"Laplace":[176],"criteria,":[177,179],"Hurwicz":[178],"FWA,":[180],"FPOWA.":[183],"enables":[186],"considering":[197],"TOE":[198],"factors":[199],"help":[201],"them":[202],"build":[203],"stronger":[205],"relationship":[206],"current":[208],"potential":[210],"customers.":[211],"approach's":[213,237],"applicability":[214],"demonstrated":[216],"case":[219],"study":[220],"three":[222],"seeking":[224],"adopt":[226],"type.":[230],"analysis":[232],"results":[233],"indicate":[234],"effectiveness":[238],"handling":[240],"decisions":[244],"adoption.":[248]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":4}],"updated_date":"2026-03-20T23:20:44.827607","created_date":"2025-10-10T00:00:00"}
