{"id":"https://openalex.org/W2761803723","doi":"https://doi.org/10.1007/s12351-017-0356-z","title":"Allocation of marketing budgets to maximize customer equity","display_name":"Allocation of marketing budgets to maximize customer equity","publication_year":2017,"publication_date":"2017-10-12","ids":{"openalex":"https://openalex.org/W2761803723","doi":"https://doi.org/10.1007/s12351-017-0356-z","mag":"2761803723"},"language":"en","primary_location":{"id":"doi:10.1007/s12351-017-0356-z","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s12351-017-0356-z","pdf_url":null,"source":{"id":"https://openalex.org/S140563256","display_name":"Operational Research","issn_l":"1109-2858","issn":["1109-2858","1866-1505"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Operational Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035223650","display_name":"Hamidreza Koosha","orcid":"https://orcid.org/0000-0002-5155-0040"},"institutions":[{"id":"https://openalex.org/I86958956","display_name":"Ferdowsi University of Mashhad","ror":"https://ror.org/00g6ka752","country_code":"IR","type":"education","lineage":["https://openalex.org/I86958956"]}],"countries":["IR"],"is_corresponding":true,"raw_author_name":"Hamidreza Koosha","raw_affiliation_strings":["Department of Industrial Engineering, Faculty of Engineering, Ferdowsi University of Mashhad, Mashhad, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, Faculty of Engineering, Ferdowsi University of Mashhad, Mashhad, Iran","institution_ids":["https://openalex.org/I86958956"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5028579097","display_name":"Amir Albadvi","orcid":"https://orcid.org/0000-0002-7758-9920"},"institutions":[{"id":"https://openalex.org/I1516879","display_name":"Tarbiat Modares University","ror":"https://ror.org/03mwgfy56","country_code":"IR","type":"education","lineage":["https://openalex.org/I1516879"]}],"countries":["IR"],"is_corresponding":true,"raw_author_name":"Amir Albadvi","raw_affiliation_strings":["Department of Industrial Engineering, Faculty of Engineering, Tarbiat Modares University, Tehran, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, Faculty of Engineering, Tarbiat Modares University, Tehran, Iran","institution_ids":["https://openalex.org/I1516879"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5028579097","https://openalex.org/A5035223650"],"corresponding_institution_ids":["https://openalex.org/I1516879","https://openalex.org/I86958956"],"apc_list":{"value":2990,"currency":"USD","value_usd":2990},"apc_paid":null,"fwci":0.3486,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.73994218,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"20","issue":"2","first_page":"561","last_page":"583"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/time-horizon","display_name":"Time horizon","score":0.6043213605880737},{"id":"https://openalex.org/keywords/customer-lifetime-value","display_name":"Customer lifetime value","score":0.5664094686508179},{"id":"https://openalex.org/keywords/profitability-index","display_name":"Profitability index","score":0.5505778789520264},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5179852247238159},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5174096822738647},{"id":"https://openalex.org/keywords/customer-profitability","display_name":"Customer profitability","score":0.50209641456604},{"id":"https://openalex.org/keywords/customer-equity","display_name":"Customer equity","score":0.486606240272522},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"Marketing strategy","score":0.4673573970794678},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.4124707579612732},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.38055211305618286},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.36645621061325073},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.29882118105888367},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.15491217374801636},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.1414235532283783}],"concepts":[{"id":"https://openalex.org/C28761237","wikidata":"https://www.wikidata.org/wiki/Q7805321","display_name":"Time horizon","level":2,"score":0.6043213605880737},{"id":"https://openalex.org/C130721881","wikidata":"https://www.wikidata.org/wiki/Q1146253","display_name":"Customer lifetime value","level":5,"score":0.5664094686508179},{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.5505778789520264},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5179852247238159},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5174096822738647},{"id":"https://openalex.org/C53878828","wikidata":"https://www.wikidata.org/wiki/Q5196468","display_name":"Customer profitability","level":5,"score":0.50209641456604},{"id":"https://openalex.org/C53100981","wikidata":"https://www.wikidata.org/wiki/Q5196454","display_name":"Customer equity","level":5,"score":0.486606240272522},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4673573970794678},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.4124707579612732},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.38055211305618286},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36645621061325073},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.29882118105888367},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.15491217374801636},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.1414235532283783},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s12351-017-0356-z","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s12351-017-0356-z","pdf_url":null,"source":{"id":"https://openalex.org/S140563256","display_name":"Operational Research","issn_l":"1109-2858","issn":["1109-2858","1866-1505"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Operational Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:operea:v:20:y:2020:i:2:d:10.1007_s12351-017-0356-z","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s12351-017-0356-z","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":51,"referenced_works":["https://openalex.org/W78437532","https://openalex.org/W301735937","https://openalex.org/W303776967","https://openalex.org/W573181897","https://openalex.org/W620870539","https://openalex.org/W1511835419","https://openalex.org/W1535712317","https://openalex.org/W1553010236","https://openalex.org/W1586313000","https://openalex.org/W1596914020","https://openalex.org/W1771326151","https://openalex.org/W1850553878","https://openalex.org/W1861886850","https://openalex.org/W1984487867","https://openalex.org/W1993892867","https://openalex.org/W1996127416","https://openalex.org/W2002409029","https://openalex.org/W2009702080","https://openalex.org/W2024229004","https://openalex.org/W2029485242","https://openalex.org/W2030714694","https://openalex.org/W2032740726","https://openalex.org/W2034486302","https://openalex.org/W2058158587","https://openalex.org/W2059127238","https://openalex.org/W2081547566","https://openalex.org/W2089793500","https://openalex.org/W2093064605","https://openalex.org/W2093139776","https://openalex.org/W2097571405","https://openalex.org/W2117342634","https://openalex.org/W2141843793","https://openalex.org/W2142513087","https://openalex.org/W2143748761","https://openalex.org/W2145251909","https://openalex.org/W2188329586","https://openalex.org/W2212527311","https://openalex.org/W2320422775","https://openalex.org/W2508848578","https://openalex.org/W2577647365","https://openalex.org/W2914275007","https://openalex.org/W3000651840","https://openalex.org/W3029645440","https://openalex.org/W3122583863","https://openalex.org/W4214702734","https://openalex.org/W4229763910","https://openalex.org/W4231878220","https://openalex.org/W4234534407","https://openalex.org/W4243694527","https://openalex.org/W4301014524","https://openalex.org/W4302574841"],"related_works":["https://openalex.org/W1878817531","https://openalex.org/W649756595","https://openalex.org/W4205797001","https://openalex.org/W1507714389","https://openalex.org/W2153033154","https://openalex.org/W4242599341","https://openalex.org/W3135075086","https://openalex.org/W2761950031","https://openalex.org/W2119318622","https://openalex.org/W2365075917"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2019,"cited_by_count":1}],"updated_date":"2026-07-23T08:03:31.855105","created_date":"2025-10-10T00:00:00"}
