{"id":"https://openalex.org/W3162421605","doi":"https://doi.org/10.1007/s12065-021-00604-y","title":"Optimal feature selection and hybrid deep learning for direct marketing campaigns in banking applications","display_name":"Optimal feature selection and hybrid deep learning for direct marketing campaigns in banking applications","publication_year":2021,"publication_date":"2021-05-06","ids":{"openalex":"https://openalex.org/W3162421605","doi":"https://doi.org/10.1007/s12065-021-00604-y","mag":"3162421605"},"language":"en","primary_location":{"id":"doi:10.1007/s12065-021-00604-y","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s12065-021-00604-y","pdf_url":null,"source":{"id":"https://openalex.org/S182392644","display_name":"Evolutionary Intelligence","issn_l":"1864-5909","issn":["1864-5909","1864-5917"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Evolutionary Intelligence","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5024287645","display_name":"N Srikanth Reddy","orcid":"https://orcid.org/0000-0002-5028-5863"},"institutions":[{"id":"https://openalex.org/I157674215","display_name":"Presidency University","ror":"https://ror.org/04xgbph11","country_code":"IN","type":"education","lineage":["https://openalex.org/I157674215"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"N Srikanth Reddy","raw_affiliation_strings":["School of Management, Presidency University, Itigalapura, Bangalore, 560064, India"],"affiliations":[{"raw_affiliation_string":"School of Management, Presidency University, Itigalapura, Bangalore, 560064, India","institution_ids":["https://openalex.org/I157674215"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5024287645"],"corresponding_institution_ids":["https://openalex.org/I157674215"],"apc_list":{"value":2390,"currency":"EUR","value_usd":2990},"apc_paid":null,"fwci":1.2801,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.82682645,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":97},"biblio":{"volume":"15","issue":"3","first_page":"1969","last_page":"1990"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7885345220565796},{"id":"https://openalex.org/keywords/feature-selection","display_name":"Feature selection","score":0.7176668047904968},{"id":"https://openalex.org/keywords/deep-learning","display_name":"Deep learning","score":0.6471767425537109},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.5837690830230713},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.5400463342666626},{"id":"https://openalex.org/keywords/artificial-neural-network","display_name":"Artificial neural network","score":0.47163674235343933},{"id":"https://openalex.org/keywords/classifier","display_name":"Classifier (UML)","score":0.45881161093711853},{"id":"https://openalex.org/keywords/feature-engineering","display_name":"Feature engineering","score":0.4523993730545044},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.3469966948032379}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7885345220565796},{"id":"https://openalex.org/C148483581","wikidata":"https://www.wikidata.org/wiki/Q446488","display_name":"Feature selection","level":2,"score":0.7176668047904968},{"id":"https://openalex.org/C108583219","wikidata":"https://www.wikidata.org/wiki/Q197536","display_name":"Deep learning","level":2,"score":0.6471767425537109},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.5837690830230713},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.5400463342666626},{"id":"https://openalex.org/C50644808","wikidata":"https://www.wikidata.org/wiki/Q192776","display_name":"Artificial neural network","level":2,"score":0.47163674235343933},{"id":"https://openalex.org/C95623464","wikidata":"https://www.wikidata.org/wiki/Q1096149","display_name":"Classifier (UML)","level":2,"score":0.45881161093711853},{"id":"https://openalex.org/C2778827112","wikidata":"https://www.wikidata.org/wiki/Q22245680","display_name":"Feature engineering","level":3,"score":0.4523993730545044},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.3469966948032379}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s12065-021-00604-y","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s12065-021-00604-y","pdf_url":null,"source":{"id":"https://openalex.org/S182392644","display_name":"Evolutionary Intelligence","issn_l":"1864-5909","issn":["1864-5909","1864-5917"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Evolutionary Intelligence","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":44,"referenced_works":["https://openalex.org/W1528743689","https://openalex.org/W1832003755","https://openalex.org/W1900880735","https://openalex.org/W1986406048","https://openalex.org/W1988566638","https://openalex.org/W1996755671","https://openalex.org/W1997555950","https://openalex.org/W1998319652","https://openalex.org/W2025211564","https://openalex.org/W2038112892","https://openalex.org/W2040276865","https://openalex.org/W2046804081","https://openalex.org/W2055435231","https://openalex.org/W2056246260","https://openalex.org/W2061438946","https://openalex.org/W2077913352","https://openalex.org/W2079264060","https://openalex.org/W2104719746","https://openalex.org/W2121571815","https://openalex.org/W2149164311","https://openalex.org/W2151897697","https://openalex.org/W2162108814","https://openalex.org/W2235888989","https://openalex.org/W2290883490","https://openalex.org/W2295785951","https://openalex.org/W2466025545","https://openalex.org/W2482567233","https://openalex.org/W2484422490","https://openalex.org/W2522962692","https://openalex.org/W2620495529","https://openalex.org/W2755852443","https://openalex.org/W2912407321","https://openalex.org/W2917868367","https://openalex.org/W2945062396","https://openalex.org/W2945065837","https://openalex.org/W2946867748","https://openalex.org/W2948536128","https://openalex.org/W2949228982","https://openalex.org/W2951229220","https://openalex.org/W2970121096","https://openalex.org/W3069141980","https://openalex.org/W3102632991","https://openalex.org/W3123413958","https://openalex.org/W3123460191"],"related_works":["https://openalex.org/W4375867731","https://openalex.org/W2611989081","https://openalex.org/W4230611425","https://openalex.org/W2731899572","https://openalex.org/W4304166257","https://openalex.org/W4294635752","https://openalex.org/W4387478977","https://openalex.org/W4383066092","https://openalex.org/W4360615883","https://openalex.org/W3034267371"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}