{"id":"https://openalex.org/W2473365090","doi":"https://doi.org/10.1007/s11390-016-1661-3","title":"Budget Allocation for Maximizing Viral Advertising in Social Networks","display_name":"Budget Allocation for Maximizing Viral Advertising in Social Networks","publication_year":2016,"publication_date":"2016-07-01","ids":{"openalex":"https://openalex.org/W2473365090","doi":"https://doi.org/10.1007/s11390-016-1661-3","mag":"2473365090"},"language":"en","primary_location":{"id":"doi:10.1007/s11390-016-1661-3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11390-016-1661-3","pdf_url":null,"source":{"id":"https://openalex.org/S161516442","display_name":"Journal of Computer Science and Technology","issn_l":"1000-9000","issn":["1000-9000","1860-4749"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Science and Technology","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://resolver.sub.uni-goettingen.de/purl?gro-2/5151","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030247871","display_name":"Bo-Lei Zhang","orcid":null},"institutions":[{"id":"https://openalex.org/I881766915","display_name":"Nanjing University","ror":"https://ror.org/01rxvg760","country_code":"CN","type":"education","lineage":["https://openalex.org/I881766915"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Bo-Lei Zhang","raw_affiliation_strings":["State Key Laboratory for Novel Software Technology, Nanjing University, Nanjing, 210023, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"State Key Laboratory for Novel Software Technology, Nanjing University, Nanjing, 210023, China","institution_ids":["https://openalex.org/I881766915"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015547394","display_name":"Zhuzhong Qian","orcid":"https://orcid.org/0000-0003-1625-7575"},"institutions":[{"id":"https://openalex.org/I881766915","display_name":"Nanjing University","ror":"https://ror.org/01rxvg760","country_code":"CN","type":"education","lineage":["https://openalex.org/I881766915"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Zhu-Zhong Qian","raw_affiliation_strings":["State Key Laboratory for Novel Software Technology, Nanjing University, Nanjing, 210023, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"State Key Laboratory for Novel Software Technology, Nanjing University, Nanjing, 210023, China","institution_ids":["https://openalex.org/I881766915"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004218295","display_name":"Wenzhong Li","orcid":"https://orcid.org/0000-0002-9199-3655"},"institutions":[{"id":"https://openalex.org/I881766915","display_name":"Nanjing University","ror":"https://ror.org/01rxvg760","country_code":"CN","type":"education","lineage":["https://openalex.org/I881766915"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wen-Zhong Li","raw_affiliation_strings":["State Key Laboratory for Novel Software Technology, Nanjing University, Nanjing, 210023, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"State Key Laboratory for Novel Software Technology, Nanjing University, Nanjing, 210023, China","institution_ids":["https://openalex.org/I881766915"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000882226","display_name":"Bin Tang","orcid":"https://orcid.org/0000-0002-4577-8882"},"institutions":[{"id":"https://openalex.org/I881766915","display_name":"Nanjing University","ror":"https://ror.org/01rxvg760","country_code":"CN","type":"education","lineage":["https://openalex.org/I881766915"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Bin Tang","raw_affiliation_strings":["State Key Laboratory for Novel Software Technology, Nanjing University, Nanjing, 210023, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"State Key Laboratory for Novel Software Technology, Nanjing University, Nanjing, 210023, China","institution_ids":["https://openalex.org/I881766915"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113550422","display_name":"Sang-Lu Lu","orcid":null},"institutions":[{"id":"https://openalex.org/I881766915","display_name":"Nanjing University","ror":"https://ror.org/01rxvg760","country_code":"CN","type":"education","lineage":["https://openalex.org/I881766915"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Sang-Lu Lu","raw_affiliation_strings":["State Key Laboratory for Novel Software Technology, Nanjing University, Nanjing, 210023, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"State Key Laboratory for Novel Software Technology, Nanjing University, Nanjing, 210023, China","institution_ids":["https://openalex.org/I881766915"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5018318168","display_name":"Xiaoming Fu","orcid":"https://orcid.org/0000-0002-8012-4753"},"institutions":[{"id":"https://openalex.org/I74656192","display_name":"University of G\u00f6ttingen","ror":"https://ror.org/01y9bpm73","country_code":"DE","type":"education","lineage":["https://openalex.org/I74656192"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Xiaoming Fu","raw_affiliation_strings":["Institute of Computer Science, University of G\u00f6ttingen, G\u00f6ttingen, 37077, Germany"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute of Computer Science, University of G\u00f6ttingen, G\u00f6ttingen, 37077, Germany","institution_ids":["https://openalex.org/I74656192"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5015547394"],"corresponding_institution_ids":["https://openalex.org/I881766915"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":0.4297,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.6508868,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"31","issue":"4","first_page":"759","last_page":"775"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9876000285148621,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8113460540771484},{"id":"https://openalex.org/keywords/heuristics","display_name":"Heuristics","score":0.7409541606903076},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.7076799869537354},{"id":"https://openalex.org/keywords/budget-constraint","display_name":"Budget constraint","score":0.6058441400527954},{"id":"https://openalex.org/keywords/early-adopter","display_name":"Early adopter","score":0.5715031623840332},{"id":"https://openalex.org/keywords/maximization","display_name":"Maximization","score":0.5634262561798096},{"id":"https://openalex.org/keywords/probabilistic-logic","display_name":"Probabilistic logic","score":0.515670657157898},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.49073636531829834},{"id":"https://openalex.org/keywords/greedy-algorithm","display_name":"Greedy algorithm","score":0.4720792770385742},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.43732404708862305},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.4327695667743683},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.3646496534347534},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.35068410634994507},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.1887853741645813},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.1516534388065338},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.1514708399772644},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.14346683025360107},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.1419592797756195},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.12188559770584106},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.08939620852470398}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8113460540771484},{"id":"https://openalex.org/C127705205","wikidata":"https://www.wikidata.org/wiki/Q5748245","display_name":"Heuristics","level":2,"score":0.7409541606903076},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.7076799869537354},{"id":"https://openalex.org/C8505890","wikidata":"https://www.wikidata.org/wiki/Q605095","display_name":"Budget constraint","level":2,"score":0.6058441400527954},{"id":"https://openalex.org/C125502","wikidata":"https://www.wikidata.org/wiki/Q1153279","display_name":"Early adopter","level":2,"score":0.5715031623840332},{"id":"https://openalex.org/C2776330181","wikidata":"https://www.wikidata.org/wiki/Q18358244","display_name":"Maximization","level":2,"score":0.5634262561798096},{"id":"https://openalex.org/C49937458","wikidata":"https://www.wikidata.org/wiki/Q2599292","display_name":"Probabilistic logic","level":2,"score":0.515670657157898},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.49073636531829834},{"id":"https://openalex.org/C51823790","wikidata":"https://www.wikidata.org/wiki/Q504353","display_name":"Greedy algorithm","level":2,"score":0.4720792770385742},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.43732404708862305},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.4327695667743683},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.3646496534347534},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.35068410634994507},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.1887853741645813},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.1516534388065338},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.1514708399772644},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.14346683025360107},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.1419592797756195},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.12188559770584106},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.08939620852470398},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s11390-016-1661-3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11390-016-1661-3","pdf_url":null,"source":{"id":"https://openalex.org/S161516442","display_name":"Journal of Computer Science and Technology","issn_l":"1000-9000","issn":["1000-9000","1860-4749"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Computer Science and Technology","raw_type":"journal-article"},{"id":"pmh:oai:publications.goettingen-research-online.de:2/5151","is_oa":true,"landing_page_url":"https://resolver.sub.uni-goettingen.de/purl?gro-2/5151","pdf_url":null,"source":{"id":"https://openalex.org/S4306401634","display_name":"GoeScholar  The Publication Server of the Georg-August-Universit\u00e4t G\u00f6ttingen (Georg-August-Universit\u00e4t G\u00f6ttingen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210122495","host_organization_name":"Asklepios Klinik St. Georg","host_organization_lineage":["https://openalex.org/I4210122495"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"journal_article"}],"best_oa_location":{"id":"pmh:oai:publications.goettingen-research-online.de:2/5151","is_oa":true,"landing_page_url":"https://resolver.sub.uni-goettingen.de/purl?gro-2/5151","pdf_url":null,"source":{"id":"https://openalex.org/S4306401634","display_name":"GoeScholar  The Publication Server of the Georg-August-Universit\u00e4t G\u00f6ttingen (Georg-August-Universit\u00e4t G\u00f6ttingen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4210122495","host_organization_name":"Asklepios Klinik St. Georg","host_organization_lineage":["https://openalex.org/I4210122495"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"journal_article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":38,"referenced_works":["https://openalex.org/W118259468","https://openalex.org/W122652761","https://openalex.org/W141957916","https://openalex.org/W1511929919","https://openalex.org/W1515903719","https://openalex.org/W1559409622","https://openalex.org/W1589564682","https://openalex.org/W1596763386","https://openalex.org/W1680189815","https://openalex.org/W1814023381","https://openalex.org/W1984069252","https://openalex.org/W1989453388","https://openalex.org/W2005590507","https://openalex.org/W2042123098","https://openalex.org/W2056609785","https://openalex.org/W2061820396","https://openalex.org/W2064598213","https://openalex.org/W2078106834","https://openalex.org/W2090167811","https://openalex.org/W2107260313","https://openalex.org/W2108278206","https://openalex.org/W2108614537","https://openalex.org/W2108858998","https://openalex.org/W2109742433","https://openalex.org/W2110373679","https://openalex.org/W2111084117","https://openalex.org/W2115890216","https://openalex.org/W2128466234","https://openalex.org/W2132801025","https://openalex.org/W2134747589","https://openalex.org/W2136041258","https://openalex.org/W2141403143","https://openalex.org/W2148124301","https://openalex.org/W2155461593","https://openalex.org/W2156305079","https://openalex.org/W2438490550","https://openalex.org/W3099332292","https://openalex.org/W3118655244"],"related_works":["https://openalex.org/W3183948672","https://openalex.org/W1531601525","https://openalex.org/W2891776881","https://openalex.org/W2789190731","https://openalex.org/W2899604301","https://openalex.org/W4285128311","https://openalex.org/W179779484","https://openalex.org/W3127311909","https://openalex.org/W2373242571","https://openalex.org/W2284953997"],"abstract_inverted_index":null,"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":2}],"updated_date":"2026-06-19T15:47:20.252518","created_date":"2025-10-10T00:00:00"}