{"id":"https://openalex.org/W2787479105","doi":"https://doi.org/10.1007/s11277-017-5180-5","title":"RETRACTED ARTICLE: A Study on Data Mining of Digital Display Performance of Brand Advertisement","display_name":"RETRACTED ARTICLE: A Study on Data Mining of Digital Display Performance of Brand Advertisement","publication_year":2018,"publication_date":"2018-02-10","ids":{"openalex":"https://openalex.org/W2787479105","doi":"https://doi.org/10.1007/s11277-017-5180-5","mag":"2787479105"},"language":"en","primary_location":{"id":"doi:10.1007/s11277-017-5180-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11277-017-5180-5","pdf_url":null,"source":{"id":"https://openalex.org/S49967189","display_name":"Wireless Personal Communications","issn_l":"0929-6212","issn":["0929-6212","1572-834X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wireless Personal Communications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086445346","display_name":"Meiwen Guo","orcid":"https://orcid.org/0000-0001-8130-5997"},"institutions":[{"id":"https://openalex.org/I157773358","display_name":"Sun Yat-sen University","ror":"https://ror.org/0064kty71","country_code":"CN","type":"education","lineage":["https://openalex.org/I157773358"]},{"id":"https://openalex.org/I4210156464","display_name":"Anhui Xinhua University","ror":"https://ror.org/053d7x641","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210156464"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Meiwen Guo","raw_affiliation_strings":["Xinhua College of SunYat-sen University, Guangzhou, China"],"affiliations":[{"raw_affiliation_string":"Xinhua College of SunYat-sen University, Guangzhou, China","institution_ids":["https://openalex.org/I4210156464","https://openalex.org/I157773358"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5086445346"],"corresponding_institution_ids":["https://openalex.org/I157773358","https://openalex.org/I4210156464"],"apc_list":{"value":2490,"currency":"EUR","value_usd":3090},"apc_paid":null,"fwci":1.3229,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.8448232,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"102","issue":"2","first_page":"1243","last_page":"1253"},"is_retracted":true,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9394000172615051,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9394000172615051,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viewpoints","display_name":"Viewpoints","score":0.9036505222320557},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8399063348770142},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.7753808498382568},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.6766983270645142},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5966993570327759},{"id":"https://openalex.org/keywords/core","display_name":"Core (optical fiber)","score":0.47368860244750977},{"id":"https://openalex.org/keywords/factor","display_name":"Factor (programming language)","score":0.45142805576324463},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.4453820586204529},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3967913091182709},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.2896934151649475},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.10078725218772888},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.09534940123558044},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.08034709095954895}],"concepts":[{"id":"https://openalex.org/C2776035091","wikidata":"https://www.wikidata.org/wiki/Q7928819","display_name":"Viewpoints","level":2,"score":0.9036505222320557},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8399063348770142},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.7753808498382568},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.6766983270645142},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5966993570327759},{"id":"https://openalex.org/C2164484","wikidata":"https://www.wikidata.org/wiki/Q5170150","display_name":"Core (optical fiber)","level":2,"score":0.47368860244750977},{"id":"https://openalex.org/C2781039887","wikidata":"https://www.wikidata.org/wiki/Q1391724","display_name":"Factor (programming language)","level":2,"score":0.45142805576324463},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.4453820586204529},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3967913091182709},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.2896934151649475},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10078725218772888},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.09534940123558044},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.08034709095954895},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s11277-017-5180-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11277-017-5180-5","pdf_url":null,"source":{"id":"https://openalex.org/S49967189","display_name":"Wireless Personal Communications","issn_l":"0929-6212","issn":["0929-6212","1572-834X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wireless Personal Communications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.4300000071525574}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W166751945","https://openalex.org/W2020315941","https://openalex.org/W2108985183","https://openalex.org/W2290173923","https://openalex.org/W2317850477","https://openalex.org/W2599305647","https://openalex.org/W2637715862","https://openalex.org/W2674406877","https://openalex.org/W3121718235","https://openalex.org/W4235798735"],"related_works":["https://openalex.org/W2385368906","https://openalex.org/W2902924992","https://openalex.org/W2626642044","https://openalex.org/W2619807045","https://openalex.org/W2388758053","https://openalex.org/W93537448","https://openalex.org/W2949734191","https://openalex.org/W2017333877","https://openalex.org/W4233821346","https://openalex.org/W2282742543"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-02-26T06:29:33.603293","created_date":"2025-10-10T00:00:00"}