{"id":"https://openalex.org/W4413832834","doi":"https://doi.org/10.1007/s11042-025-21078-5","title":"A data-driven approach to predicting and interpreting brand styles","display_name":"A data-driven approach to predicting and interpreting brand styles","publication_year":2025,"publication_date":"2025-08-29","ids":{"openalex":"https://openalex.org/W4413832834","doi":"https://doi.org/10.1007/s11042-025-21078-5"},"language":"en","primary_location":{"id":"doi:10.1007/s11042-025-21078-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11042-025-21078-5","pdf_url":null,"source":{"id":"https://openalex.org/S110206669","display_name":"Multimedia Tools and Applications","issn_l":"1380-7501","issn":["1380-7501","1573-7721"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Tools and Applications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045067664","display_name":"Hung-Hsiang Wang","orcid":"https://orcid.org/0000-0001-5224-2675"},"institutions":[{"id":"https://openalex.org/I118292597","display_name":"National Taipei University of Technology","ror":"https://ror.org/00cn92c09","country_code":"TW","type":"education","lineage":["https://openalex.org/I118292597"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Hung-Hsiang Wang","raw_affiliation_strings":["Department of Industrial Design, National Taipei University of Technology, Taipei, Taiwan"],"raw_orcid":"https://orcid.org/0000-0001-5224-2675","affiliations":[{"raw_affiliation_string":"Department of Industrial Design, National Taipei University of Technology, Taipei, Taiwan","institution_ids":["https://openalex.org/I118292597"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101571988","display_name":"Chih\u2010Ping Chen","orcid":"https://orcid.org/0000-0001-5219-8221"},"institutions":[{"id":"https://openalex.org/I192703390","display_name":"Ming Chuan University","ror":"https://ror.org/02pgvzy25","country_code":"TW","type":"education","lineage":["https://openalex.org/I192703390"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Chih-Ping Chen","raw_affiliation_strings":["Department of Product Design, Ming Chuan University, Taoyuan, Taiwan"],"raw_orcid":"https://orcid.org/0000-0001-5219-8221","affiliations":[{"raw_affiliation_string":"Department of Product Design, Ming Chuan University, Taoyuan, Taiwan","institution_ids":["https://openalex.org/I192703390"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5045067664","https://openalex.org/A5101571988"],"corresponding_institution_ids":["https://openalex.org/I118292597","https://openalex.org/I192703390"],"apc_list":{"value":2890,"currency":"USD","value_usd":2890},"apc_paid":null,"fwci":1.1167,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.83461398,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"84","issue":"41","first_page":"49245","last_page":"49269"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9840999841690063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9840999841690063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11118","display_name":"Evolutionary Psychology and Human Behavior","score":0.9775999784469604,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9340999722480774,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8833047151565552},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.407744437456131},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3662800192832947},{"id":"https://openalex.org/keywords/natural-language-processing","display_name":"Natural language processing","score":0.33219635486602783},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.32726821303367615}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8833047151565552},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.407744437456131},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3662800192832947},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.33219635486602783},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.32726821303367615}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s11042-025-21078-5","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11042-025-21078-5","pdf_url":null,"source":{"id":"https://openalex.org/S110206669","display_name":"Multimedia Tools and Applications","issn_l":"1380-7501","issn":["1380-7501","1573-7721"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Tools and Applications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G127916218","display_name":"Analyzing Typicality of Product Form Using Image Classification with Deep Learning","funder_award_id":"NSTC111-2410-H027-019-MY2","funder_id":"https://openalex.org/F2461203286","funder_display_name":"National Science and Technology Council"}],"funders":[{"id":"https://openalex.org/F2461203286","display_name":"National Science and Technology Council","ror":"https://ror.org/02kv4zf79"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W341626899","https://openalex.org/W952881364","https://openalex.org/W1579127718","https://openalex.org/W1608664470","https://openalex.org/W2021354639","https://openalex.org/W2037651268","https://openalex.org/W2044469883","https://openalex.org/W2059799772","https://openalex.org/W2060549586","https://openalex.org/W2080067737","https://openalex.org/W2081858538","https://openalex.org/W2089669290","https://openalex.org/W2163301616","https://openalex.org/W2221507685","https://openalex.org/W2342463046","https://openalex.org/W2517884880","https://openalex.org/W2547155413","https://openalex.org/W2594475271","https://openalex.org/W2766669274","https://openalex.org/W2890855203","https://openalex.org/W2892648258","https://openalex.org/W2908926313","https://openalex.org/W3039991853","https://openalex.org/W3102284472","https://openalex.org/W3197482491","https://openalex.org/W4207044191","https://openalex.org/W4256087504","https://openalex.org/W4386293183","https://openalex.org/W4388873832","https://openalex.org/W4404765619","https://openalex.org/W4411308010"],"related_works":["https://openalex.org/W2961085424","https://openalex.org/W4306674287","https://openalex.org/W4387369504","https://openalex.org/W4394896187","https://openalex.org/W3170094116","https://openalex.org/W4386462264","https://openalex.org/W3107602296","https://openalex.org/W4364306694","https://openalex.org/W4312192474","https://openalex.org/W4283697347"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-08-06T08:24:18.245995","created_date":"2025-10-10T00:00:00"}
