{"id":"https://openalex.org/W4391512365","doi":"https://doi.org/10.1007/s11042-023-18006-w","title":"Does depletion trigger buy? Testing a moderated moderated-mediation and conditional model in the context of live streaming commerce","display_name":"Does depletion trigger buy? Testing a moderated moderated-mediation and conditional model in the context of live streaming commerce","publication_year":2024,"publication_date":"2024-02-03","ids":{"openalex":"https://openalex.org/W4391512365","doi":"https://doi.org/10.1007/s11042-023-18006-w"},"language":"en","primary_location":{"id":"doi:10.1007/s11042-023-18006-w","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11042-023-18006-w","pdf_url":null,"source":{"id":"https://openalex.org/S110206669","display_name":"Multimedia Tools and Applications","issn_l":"1380-7501","issn":["1380-7501","1573-7721"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Tools and Applications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101643688","display_name":"Dawei Liu","orcid":"https://orcid.org/0000-0001-7084-2287"},"institutions":[{"id":"https://openalex.org/I4210153915","display_name":"Ningbo University Affiliated Hospital","ror":"https://ror.org/045rymn14","country_code":"CN","type":"healthcare","lineage":["https://openalex.org/I4210153915"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Dawei Liu","raw_affiliation_strings":["Ningbo University of Finance & Economics, Ningbo, China"],"raw_orcid":"https://orcid.org/0000-0001-7084-2287","affiliations":[{"raw_affiliation_string":"Ningbo University of Finance & Economics, Ningbo, China","institution_ids":["https://openalex.org/I4210153915"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062967509","display_name":"Hanjie Huang","orcid":"https://orcid.org/0000-0003-1155-9742"},"institutions":[{"id":"https://openalex.org/I50760025","display_name":"Hangzhou Dianzi University","ror":"https://ror.org/0576gt767","country_code":"CN","type":"education","lineage":["https://openalex.org/I50760025"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hanjie Huang","raw_affiliation_strings":["Hangzhou Dianzi University, Hangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hangzhou Dianzi University, Hangzhou, China","institution_ids":["https://openalex.org/I50760025"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5101643688"],"corresponding_institution_ids":["https://openalex.org/I4210153915"],"apc_list":null,"apc_paid":null,"fwci":0.4189,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.65814023,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"83","issue":"27","first_page":"69923","last_page":"69945"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8430615663528442},{"id":"https://openalex.org/keywords/moderated-mediation","display_name":"Moderated mediation","score":0.8061853647232056},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6240792274475098},{"id":"https://openalex.org/keywords/mediation","display_name":"Mediation","score":0.5720780491828918},{"id":"https://openalex.org/keywords/live-streaming","display_name":"Live streaming","score":0.480758398771286},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.24319544434547424},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.10390797257423401}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8430615663528442},{"id":"https://openalex.org/C24614281","wikidata":"https://www.wikidata.org/wiki/Q17086331","display_name":"Moderated mediation","level":2,"score":0.8061853647232056},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6240792274475098},{"id":"https://openalex.org/C179420905","wikidata":"https://www.wikidata.org/wiki/Q223871","display_name":"Mediation","level":2,"score":0.5720780491828918},{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.480758398771286},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.24319544434547424},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.10390797257423401},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s11042-023-18006-w","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11042-023-18006-w","pdf_url":null,"source":{"id":"https://openalex.org/S110206669","display_name":"Multimedia Tools and Applications","issn_l":"1380-7501","issn":["1380-7501","1573-7721"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Tools and Applications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G3980618954","display_name":null,"funder_award_id":"20BZZ085","funder_id":"https://openalex.org/F4320335869","funder_display_name":"National Social Science Fund of China"}],"funders":[{"id":"https://openalex.org/F4320335869","display_name":"National Social Science Fund of China","ror":null}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":67,"referenced_works":["https://openalex.org/W1520245741","https://openalex.org/W1554938975","https://openalex.org/W1569050516","https://openalex.org/W1964695400","https://openalex.org/W1975989187","https://openalex.org/W1982353417","https://openalex.org/W1990079969","https://openalex.org/W1993974140","https://openalex.org/W2009780847","https://openalex.org/W2015220538","https://openalex.org/W2017194695","https://openalex.org/W2024351077","https://openalex.org/W2030451985","https://openalex.org/W2036652101","https://openalex.org/W2046633367","https://openalex.org/W2050251515","https://openalex.org/W2052914650","https://openalex.org/W2060763381","https://openalex.org/W2063690948","https://openalex.org/W2065570324","https://openalex.org/W2070257463","https://openalex.org/W2073055306","https://openalex.org/W2084335597","https://openalex.org/W2086747136","https://openalex.org/W2101699735","https://openalex.org/W2101888660","https://openalex.org/W2118108696","https://openalex.org/W2123817056","https://openalex.org/W2124524195","https://openalex.org/W2128068758","https://openalex.org/W2128469360","https://openalex.org/W2128734027","https://openalex.org/W2131162313","https://openalex.org/W2135680045","https://openalex.org/W2146569853","https://openalex.org/W2153950939","https://openalex.org/W2157858098","https://openalex.org/W2168569455","https://openalex.org/W2290189106","https://openalex.org/W2468566723","https://openalex.org/W2563858096","https://openalex.org/W2624574483","https://openalex.org/W2742909696","https://openalex.org/W2771910743","https://openalex.org/W2792868384","https://openalex.org/W2809348728","https://openalex.org/W2896328916","https://openalex.org/W2926965895","https://openalex.org/W2946269800","https://openalex.org/W2953348085","https://openalex.org/W2964600867","https://openalex.org/W2965931042","https://openalex.org/W2971171488","https://openalex.org/W2979729104","https://openalex.org/W3017313747","https://openalex.org/W3094248070","https://openalex.org/W3110433608","https://openalex.org/W3112955880","https://openalex.org/W3133146753","https://openalex.org/W3178627116","https://openalex.org/W4221091358","https://openalex.org/W4243242078","https://openalex.org/W4247294283","https://openalex.org/W4249172474","https://openalex.org/W4250072424","https://openalex.org/W4295800929","https://openalex.org/W4301456664"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W4328029402","https://openalex.org/W2390279801","https://openalex.org/W3198876893","https://openalex.org/W2358668433","https://openalex.org/W4389688233","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2478288626"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-02-06T02:01:19.302388","created_date":"2025-10-10T00:00:00"}