{"id":"https://openalex.org/W4382045058","doi":"https://doi.org/10.1007/s11042-023-16083-5","title":"Development of an offline OOH advertising recommendation system using negative sampling and deep interest network","display_name":"Development of an offline OOH advertising recommendation system using negative sampling and deep interest network","publication_year":2023,"publication_date":"2023-06-27","ids":{"openalex":"https://openalex.org/W4382045058","doi":"https://doi.org/10.1007/s11042-023-16083-5"},"language":"en","primary_location":{"id":"doi:10.1007/s11042-023-16083-5","is_oa":true,"landing_page_url":"http://dx.doi.org/10.1007/s11042-023-16083-5","pdf_url":"https://link.springer.com/content/pdf/10.1007/s11042-023-16083-5.pdf","source":{"id":"https://openalex.org/S110206669","display_name":"Multimedia Tools and Applications","issn_l":"1380-7501","issn":["1380-7501","1573-7721"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Tools and Applications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1007/s11042-023-16083-5.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101641777","display_name":"Hyun-Woo Seo","orcid":"https://orcid.org/0000-0001-6894-0099"},"institutions":[{"id":"https://openalex.org/I48566637","display_name":"Ulsan National Institute of Science and Technology","ror":"https://ror.org/017cjz748","country_code":"KR","type":"education","lineage":["https://openalex.org/I48566637"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Hyun-Woo Seo","raw_affiliation_strings":["Department of Industrial Engineering, UNIST, Ulsan, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, UNIST, Ulsan, Republic of Korea","institution_ids":["https://openalex.org/I48566637"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5104134833","display_name":"Soo-Hyeok Kim","orcid":null},"institutions":[{"id":"https://openalex.org/I48566637","display_name":"Ulsan National Institute of Science and Technology","ror":"https://ror.org/017cjz748","country_code":"KR","type":"education","lineage":["https://openalex.org/I48566637"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Soo-Hyeok Kim","raw_affiliation_strings":["Department of Industrial Engineering, UNIST, Ulsan, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, UNIST, Ulsan, Republic of Korea","institution_ids":["https://openalex.org/I48566637"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114061322","display_name":"Sang-Gi Ryu","orcid":null},"institutions":[{"id":"https://openalex.org/I100417612","display_name":"CJ CheilJedang (South Korea)","ror":"https://ror.org/02bb4dw78","country_code":"KR","type":"company","lineage":["https://openalex.org/I100417612"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Sang-Gi Ryu","raw_affiliation_strings":["CJ AI Center, CJ Corporation, Seoul, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CJ AI Center, CJ Corporation, Seoul, Republic of Korea","institution_ids":["https://openalex.org/I100417612"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114061323","display_name":"Seung-Kyu Jo","orcid":null},"institutions":[{"id":"https://openalex.org/I100417612","display_name":"CJ CheilJedang (South Korea)","ror":"https://ror.org/02bb4dw78","country_code":"KR","type":"company","lineage":["https://openalex.org/I100417612"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Seung-Kyu Jo","raw_affiliation_strings":["CJ AI Center, CJ Corporation, Seoul, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CJ AI Center, CJ Corporation, Seoul, Republic of Korea","institution_ids":["https://openalex.org/I100417612"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112945734","display_name":"Su-Phil Cho","orcid":null},"institutions":[{"id":"https://openalex.org/I100417612","display_name":"CJ CheilJedang (South Korea)","ror":"https://ror.org/02bb4dw78","country_code":"KR","type":"company","lineage":["https://openalex.org/I100417612"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Su-Phil Cho","raw_affiliation_strings":["CJ AI Center, CJ Corporation, Seoul, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CJ AI Center, CJ Corporation, Seoul, Republic of Korea","institution_ids":["https://openalex.org/I100417612"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112531559","display_name":"Jong-Soo Sohn","orcid":null},"institutions":[{"id":"https://openalex.org/I100417612","display_name":"CJ CheilJedang (South Korea)","ror":"https://ror.org/02bb4dw78","country_code":"KR","type":"company","lineage":["https://openalex.org/I100417612"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Jong-Soo Sohn","raw_affiliation_strings":["CJ AI Center, CJ Corporation, Seoul, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"CJ AI Center, CJ Corporation, Seoul, Republic of Korea","institution_ids":["https://openalex.org/I100417612"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5110998281","display_name":"Chi-Ehyeon Lim","orcid":null},"institutions":[{"id":"https://openalex.org/I48566637","display_name":"Ulsan National Institute of Science and Technology","ror":"https://ror.org/017cjz748","country_code":"KR","type":"education","lineage":["https://openalex.org/I48566637"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Chi-Ehyeon Lim","raw_affiliation_strings":["Department of Industrial Engineering, UNIST, Ulsan, Republic of Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, UNIST, Ulsan, Republic of Korea","institution_ids":["https://openalex.org/I48566637"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5112531559"],"corresponding_institution_ids":["https://openalex.org/I100417612"],"apc_list":null,"apc_paid":null,"fwci":0.8608,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.78127058,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":98},"biblio":{"volume":"83","issue":"4","first_page":"11943","last_page":"11955"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9983000159263611,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12546","display_name":"Smart Parking Systems Research","score":0.9682000279426575,"subfield":{"id":"https://openalex.org/subfields/2215","display_name":"Building and Construction"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.967199981212616,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.837411642074585},{"id":"https://openalex.org/keywords/recommender-system","display_name":"Recommender system","score":0.7328202724456787},{"id":"https://openalex.org/keywords/sampling","display_name":"Sampling (signal processing)","score":0.5631811022758484},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.40609583258628845},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.2882078289985657},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.13614585995674133}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.837411642074585},{"id":"https://openalex.org/C557471498","wikidata":"https://www.wikidata.org/wiki/Q554950","display_name":"Recommender system","level":2,"score":0.7328202724456787},{"id":"https://openalex.org/C140779682","wikidata":"https://www.wikidata.org/wiki/Q210868","display_name":"Sampling (signal processing)","level":3,"score":0.5631811022758484},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40609583258628845},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.2882078289985657},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.13614585995674133},{"id":"https://openalex.org/C94915269","wikidata":"https://www.wikidata.org/wiki/Q1834857","display_name":"Detector","level":2,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s11042-023-16083-5","is_oa":true,"landing_page_url":"http://dx.doi.org/10.1007/s11042-023-16083-5","pdf_url":"https://link.springer.com/content/pdf/10.1007/s11042-023-16083-5.pdf","source":{"id":"https://openalex.org/S110206669","display_name":"Multimedia Tools and Applications","issn_l":"1380-7501","issn":["1380-7501","1573-7721"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Tools and Applications","raw_type":"journal-article"},{"id":"pmh:oai:scholarworks.unist.ac.kr:201301/65095","is_oa":true,"landing_page_url":"https://scholarworks.unist.ac.kr/handle/201301/65095","pdf_url":"https://scholarworks.unist.ac.kr/bitstream/201301/65095/2/s11042_023_16083_5.pdf","source":{"id":"https://openalex.org/S4306401118","display_name":"Scholarworks@UNIST (Ulsan National Institute of Science and Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I48566637","host_organization_name":"Ulsan National Institute of Science and Technology","host_organization_lineage":["https://openalex.org/I48566637"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"ARTICLE"}],"best_oa_location":{"id":"doi:10.1007/s11042-023-16083-5","is_oa":true,"landing_page_url":"http://dx.doi.org/10.1007/s11042-023-16083-5","pdf_url":"https://link.springer.com/content/pdf/10.1007/s11042-023-16083-5.pdf","source":{"id":"https://openalex.org/S110206669","display_name":"Multimedia Tools and Applications","issn_l":"1380-7501","issn":["1380-7501","1573-7721"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Tools and Applications","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4382045058.pdf"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W2048712649","https://openalex.org/W2101409192","https://openalex.org/W2102035799","https://openalex.org/W2124187902","https://openalex.org/W2154628803","https://openalex.org/W2340502990","https://openalex.org/W2507427036","https://openalex.org/W2593116425","https://openalex.org/W2604662567","https://openalex.org/W2605350416","https://openalex.org/W2723293840","https://openalex.org/W2803669957","https://openalex.org/W2966799427","https://openalex.org/W3111973486","https://openalex.org/W4205536074"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W4390273403","https://openalex.org/W4386781444","https://openalex.org/W4246980185","https://openalex.org/W2150182025","https://openalex.org/W3092950680","https://openalex.org/W3197542405","https://openalex.org/W2418190244","https://openalex.org/W4238861846","https://openalex.org/W3125580266"],"abstract_inverted_index":{"Abstract":[0],"The":[1,47,90],"out-of-home":[2],"(OOH)":[3],"advertising":[4,38,49],"market":[5],"has":[6,52],"been":[7],"operated":[8],"exclusively":[9],"following":[10],"the":[11,53,56,106],"know-how":[12],"of":[13,108],"salespeople.":[14],"Thus,":[15],"it":[16],"is":[17],"difficult":[18],"to":[19,28],"make":[20],"scientific":[21],"decisions":[22],"and":[23,62,86,105],"systematically":[24],"provide":[25],"various":[26],"options":[27],"advertisers.":[29],"In":[30],"this":[31,33,109],"regard,":[32],"study":[34,73,110],"develops":[35],"an":[36],"OOH":[37,44,48,80],"recommendation":[39,76,92,116],"system":[40,77,93],"by":[41],"analyzing":[42],"past":[43],"history":[45,81],"data.":[46],"allocation":[50],"problem":[51],"characteristics":[54],"that":[55],"training":[57],"data":[58,82],"are":[59],"implicit":[60],"feedback,":[61],"only":[63],"one":[64],"advertisement":[65],"can":[66],"be":[67],"posted":[68],"per":[69],"offline":[70],"billboard.":[71],"This":[72],"proposes":[74],"a":[75,95],"suitable":[78],"for":[79,102,113],"using":[83],"negative":[84],"sampling":[85],"Deep":[87],"Interest":[88],"Network.":[89],"proposed":[91],"showed":[94],"higher":[96],"performance":[97],"than":[98],"excisting":[99],"models":[100],"used":[101],"comparison":[103],"purposes,":[104],"findings":[107],"present":[111],"implications":[112],"solving":[114],"similar":[115],"problems.":[117]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1}],"updated_date":"2026-06-13T06:13:01.061226","created_date":"2025-10-10T00:00:00"}