{"id":"https://openalex.org/W3211189945","doi":"https://doi.org/10.1007/s11042-021-11637-x","title":"Empathy evaluation by the physical elements of the advertising","display_name":"Empathy evaluation by the physical elements of the advertising","publication_year":2021,"publication_date":"2021-10-23","ids":{"openalex":"https://openalex.org/W3211189945","doi":"https://doi.org/10.1007/s11042-021-11637-x","mag":"3211189945"},"language":"en","primary_location":{"id":"doi:10.1007/s11042-021-11637-x","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11042-021-11637-x","pdf_url":null,"source":{"id":"https://openalex.org/S110206669","display_name":"Multimedia Tools and Applications","issn_l":"1380-7501","issn":["1380-7501","1573-7721"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Tools and Applications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066905801","display_name":"Jing Zhang","orcid":"https://orcid.org/0000-0002-5230-6285"},"institutions":[{"id":"https://openalex.org/I157264075","display_name":"Sangmyung University","ror":"https://ror.org/01x4whx42","country_code":"KR","type":"education","lineage":["https://openalex.org/I157264075"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Jing Zhang","raw_affiliation_strings":["Department of Emotion Engineering, University of Sangmyung, Seoul, 03016, Korea"],"affiliations":[{"raw_affiliation_string":"Department of Emotion Engineering, University of Sangmyung, Seoul, 03016, Korea","institution_ids":["https://openalex.org/I157264075"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075762409","display_name":"Xingyu Wen","orcid":"https://orcid.org/0000-0002-1731-5178"},"institutions":[{"id":"https://openalex.org/I157264075","display_name":"Sangmyung University","ror":"https://ror.org/01x4whx42","country_code":"KR","type":"education","lineage":["https://openalex.org/I157264075"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Xingyu Wen","raw_affiliation_strings":["Department of Emotion Engineering, University of Sangmyung, Seoul, 03016, Korea"],"affiliations":[{"raw_affiliation_string":"Department of Emotion Engineering, University of Sangmyung, Seoul, 03016, Korea","institution_ids":["https://openalex.org/I157264075"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083471750","display_name":"Mincheol Whang","orcid":"https://orcid.org/0000-0003-4301-9089"},"institutions":[{"id":"https://openalex.org/I157264075","display_name":"Sangmyung University","ror":"https://ror.org/01x4whx42","country_code":"KR","type":"education","lineage":["https://openalex.org/I157264075"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Mincheol Whang","raw_affiliation_strings":["Department of Human-Centered Artificial Intelligence, University of Sangmyung, Seoul, 03016, Korea"],"affiliations":[{"raw_affiliation_string":"Department of Human-Centered Artificial Intelligence, University of Sangmyung, Seoul, 03016, Korea","institution_ids":["https://openalex.org/I157264075"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5083471750"],"corresponding_institution_ids":["https://openalex.org/I157264075"],"apc_list":null,"apc_paid":null,"fwci":1.5099,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.87493318,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"81","issue":"2","first_page":"2241","last_page":"2257"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9605000019073486,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9605000019073486,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9549000263214111,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.9003000259399414,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/empathy","display_name":"Empathy","score":0.911373496055603},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6870520114898682},{"id":"https://openalex.org/keywords/gaze","display_name":"Gaze","score":0.6329036951065063},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.5101569294929504},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.42497682571411133},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3996029496192932},{"id":"https://openalex.org/keywords/computer-vision","display_name":"Computer vision","score":0.3600815534591675},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3347642421722412},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.3244772255420685},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.24141186475753784},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.1272420585155487},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.08700746297836304},{"id":"https://openalex.org/keywords/communication","display_name":"Communication","score":0.0717308521270752}],"concepts":[{"id":"https://openalex.org/C2779885105","wikidata":"https://www.wikidata.org/wiki/Q182263","display_name":"Empathy","level":2,"score":0.911373496055603},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6870520114898682},{"id":"https://openalex.org/C2779916870","wikidata":"https://www.wikidata.org/wiki/Q14467155","display_name":"Gaze","level":2,"score":0.6329036951065063},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5101569294929504},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.42497682571411133},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3996029496192932},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.3600815534591675},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3347642421722412},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3244772255420685},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24141186475753784},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1272420585155487},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.08700746297836304},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0717308521270752},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s11042-021-11637-x","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11042-021-11637-x","pdf_url":null,"source":{"id":"https://openalex.org/S110206669","display_name":"Multimedia Tools and Applications","issn_l":"1380-7501","issn":["1380-7501","1573-7721"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Tools and Applications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G4811031216","display_name":null,"funder_award_id":"NRF-2020R1A2B5B02002770","funder_id":"https://openalex.org/F4320322120","funder_display_name":"National Research Foundation of Korea"}],"funders":[{"id":"https://openalex.org/F4320322120","display_name":"National Research Foundation of Korea","ror":"https://ror.org/013aysd81"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":43,"referenced_works":["https://openalex.org/W640362524","https://openalex.org/W1488076490","https://openalex.org/W1514681518","https://openalex.org/W1563178652","https://openalex.org/W1853322427","https://openalex.org/W1977404093","https://openalex.org/W1987411016","https://openalex.org/W2008529532","https://openalex.org/W2023929966","https://openalex.org/W2024010245","https://openalex.org/W2036050038","https://openalex.org/W2041385527","https://openalex.org/W2046931195","https://openalex.org/W2055580635","https://openalex.org/W2064311303","https://openalex.org/W2068922516","https://openalex.org/W2077324971","https://openalex.org/W2097833812","https://openalex.org/W2137817677","https://openalex.org/W2144671975","https://openalex.org/W2144872492","https://openalex.org/W2150866153","https://openalex.org/W2168813198","https://openalex.org/W2171401743","https://openalex.org/W2221625874","https://openalex.org/W2331589466","https://openalex.org/W2334026022","https://openalex.org/W2414264648","https://openalex.org/W2468727739","https://openalex.org/W2479766449","https://openalex.org/W2507527053","https://openalex.org/W2731852269","https://openalex.org/W2797825355","https://openalex.org/W2899108734","https://openalex.org/W2964333735","https://openalex.org/W3001983419","https://openalex.org/W3029332980","https://openalex.org/W3085570398","https://openalex.org/W4245585813","https://openalex.org/W4248775411","https://openalex.org/W4250051714","https://openalex.org/W6633688730","https://openalex.org/W6779451881"],"related_works":["https://openalex.org/W2022249999","https://openalex.org/W2790197180","https://openalex.org/W2321298859","https://openalex.org/W2623239735","https://openalex.org/W2020597600","https://openalex.org/W2914237138","https://openalex.org/W2894933737","https://openalex.org/W2049690772","https://openalex.org/W2592841961","https://openalex.org/W1443290736"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
