{"id":"https://openalex.org/W2026281478","doi":"https://doi.org/10.1007/s11042-009-0399-0","title":"GameSense: game-like in-image advertising","display_name":"GameSense: game-like in-image advertising","publication_year":2009,"publication_date":"2009-10-13","ids":{"openalex":"https://openalex.org/W2026281478","doi":"https://doi.org/10.1007/s11042-009-0399-0","mag":"2026281478"},"language":"en","primary_location":{"id":"doi:10.1007/s11042-009-0399-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11042-009-0399-0","pdf_url":null,"source":{"id":"https://openalex.org/S110206669","display_name":"Multimedia Tools and Applications","issn_l":"1380-7501","issn":["1380-7501","1573-7721"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Tools and Applications","raw_type":"journal-article"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000112545","display_name":"Lusong Li","orcid":null},"institutions":[{"id":"https://openalex.org/I82880672","display_name":"Beihang University","ror":"https://ror.org/00wk2mp56","country_code":"CN","type":"education","lineage":["https://openalex.org/I82880672"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Lusong Li","raw_affiliation_strings":["State Key Laboratory of Software Development Environment, Beihang University, Beijing, People\u2019s Republic of China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"State Key Laboratory of Software Development Environment, Beihang University, Beijing, People\u2019s Republic of China","institution_ids":["https://openalex.org/I82880672"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017597537","display_name":"Tao Mei","orcid":"https://orcid.org/0000-0003-2497-7732"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]},{"id":"https://openalex.org/I4210113369","display_name":"Microsoft Research Asia (China)","ror":"https://ror.org/0300m5276","country_code":"CN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210113369"]}],"countries":["CN","US"],"is_corresponding":false,"raw_author_name":"Tao Mei","raw_affiliation_strings":["Microsoft Research Asia, Beijing, People\u2019s Republic of China","Microsoft Research Asia,  Beijing, People\u2019s Republic of China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft Research Asia, Beijing, People\u2019s Republic of China","institution_ids":["https://openalex.org/I4210113369"]},{"raw_affiliation_string":"Microsoft Research Asia,  Beijing, People\u2019s Republic of China","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5024965898","display_name":"Xian\u2010Sheng Hua","orcid":"https://orcid.org/0000-0002-8232-5049"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]},{"id":"https://openalex.org/I4210113369","display_name":"Microsoft Research Asia (China)","ror":"https://ror.org/0300m5276","country_code":"CN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210113369"]}],"countries":["CN","US"],"is_corresponding":false,"raw_author_name":"Xian-Sheng Hua","raw_affiliation_strings":["Microsoft Research Asia, Beijing, People\u2019s Republic of China","Microsoft Research Asia,  Beijing, People\u2019s Republic of China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft Research Asia, Beijing, People\u2019s Republic of China","institution_ids":["https://openalex.org/I4210113369"]},{"raw_affiliation_string":"Microsoft Research Asia,  Beijing, People\u2019s Republic of China","institution_ids":["https://openalex.org/I1290206253"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5000112545"],"corresponding_institution_ids":["https://openalex.org/I82880672"],"apc_list":{"value":3190,"currency":"USD","value_usd":3190},"apc_paid":null,"fwci":1.3682,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.84466374,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"49","issue":"1","first_page":"145","last_page":"166"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11439","display_name":"Video Analysis and Summarization","score":0.9865999817848206,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11439","display_name":"Video Analysis and Summarization","score":0.9865999817848206,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10627","display_name":"Advanced Image and Video Retrieval Techniques","score":0.9835000038146973,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10824","display_name":"Image Retrieval and Classification Techniques","score":0.9761000275611877,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.9100608825683594},{"id":"https://openalex.org/keywords/image","display_name":"Image (mathematics)","score":0.47352051734924316},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.37478041648864746},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3580095171928406},{"id":"https://openalex.org/keywords/computer-vision","display_name":"Computer vision","score":0.35598519444465637}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.9100608825683594},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.47352051734924316},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.37478041648864746},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3580095171928406},{"id":"https://openalex.org/C31972630","wikidata":"https://www.wikidata.org/wiki/Q844240","display_name":"Computer vision","level":1,"score":0.35598519444465637}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s11042-009-0399-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11042-009-0399-0","pdf_url":null,"source":{"id":"https://openalex.org/S110206669","display_name":"Multimedia Tools and Applications","issn_l":"1380-7501","issn":["1380-7501","1573-7721"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Multimedia Tools and Applications","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W22751559","https://openalex.org/W1555563476","https://openalex.org/W1660390307","https://openalex.org/W1796681506","https://openalex.org/W1963959122","https://openalex.org/W1967766192","https://openalex.org/W1984349431","https://openalex.org/W1989353177","https://openalex.org/W1992706053","https://openalex.org/W2005422315","https://openalex.org/W2009892466","https://openalex.org/W2016046930","https://openalex.org/W2017279832","https://openalex.org/W2042178278","https://openalex.org/W2056907916","https://openalex.org/W2066781816","https://openalex.org/W2073448073","https://openalex.org/W2074635765","https://openalex.org/W2078132377","https://openalex.org/W2087630330","https://openalex.org/W2090883204","https://openalex.org/W2099216531","https://openalex.org/W2111993661","https://openalex.org/W2113455164","https://openalex.org/W2114507260","https://openalex.org/W2120113301","https://openalex.org/W2123390832","https://openalex.org/W2125045187","https://openalex.org/W2127723395","https://openalex.org/W2131951207","https://openalex.org/W2151103935","https://openalex.org/W2154463588","https://openalex.org/W2156577800","https://openalex.org/W2487416334"],"related_works":["https://openalex.org/W2058170566","https://openalex.org/W2755342338","https://openalex.org/W2772917594","https://openalex.org/W2775347418","https://openalex.org/W2166024367","https://openalex.org/W3116076068","https://openalex.org/W2229312674","https://openalex.org/W2079911747","https://openalex.org/W1969923398","https://openalex.org/W2170022336"],"abstract_inverted_index":null,"counts_by_year":[{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-08-30T07:30:35.949966","created_date":"2025-10-10T00:00:00"}