{"id":"https://openalex.org/W1976484027","doi":"https://doi.org/10.1007/s11036-010-0258-2","title":"Visual Targeted Advertisement System Based on User Profiling and Content Consumption for Mobile Broadcasting Television","display_name":"Visual Targeted Advertisement System Based on User Profiling and Content Consumption for Mobile Broadcasting Television","publication_year":2010,"publication_date":"2010-07-15","ids":{"openalex":"https://openalex.org/W1976484027","doi":"https://doi.org/10.1007/s11036-010-0258-2","mag":"1976484027"},"language":"en","primary_location":{"id":"doi:10.1007/s11036-010-0258-2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11036-010-0258-2","pdf_url":null,"source":{"id":"https://openalex.org/S192894947","display_name":"Mobile Networks and Applications","issn_l":"1383-469X","issn":["1383-469X","1572-8153"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mobile Networks and Applications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://oa.upm.es/8732/","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014814792","display_name":"Silvia Uribe","orcid":"https://orcid.org/0000-0001-6156-5492"},"institutions":[{"id":"https://openalex.org/I88060688","display_name":"Universidad Polit\u00e9cnica de Madrid","ror":"https://ror.org/03n6nwv02","country_code":"ES","type":"education","lineage":["https://openalex.org/I88060688"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"Silvia Uribe","raw_affiliation_strings":["E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Av. Complutense 30, 28040, Madrid, Spain","E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Madrid, Spain 28040#TAB#"],"affiliations":[{"raw_affiliation_string":"E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Av. Complutense 30, 28040, Madrid, Spain","institution_ids":["https://openalex.org/I88060688"]},{"raw_affiliation_string":"E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Madrid, Spain 28040#TAB#","institution_ids":["https://openalex.org/I88060688"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5044873595","display_name":"Federico \u00c1lvarez","orcid":"https://orcid.org/0000-0001-7400-9591"},"institutions":[{"id":"https://openalex.org/I88060688","display_name":"Universidad Polit\u00e9cnica de Madrid","ror":"https://ror.org/03n6nwv02","country_code":"ES","type":"education","lineage":["https://openalex.org/I88060688"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Federico \u00c1lvarez","raw_affiliation_strings":["E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Av. Complutense 30, 28040, Madrid, Spain","E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Madrid, Spain 28040#TAB#"],"affiliations":[{"raw_affiliation_string":"E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Av. Complutense 30, 28040, Madrid, Spain","institution_ids":["https://openalex.org/I88060688"]},{"raw_affiliation_string":"E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Madrid, Spain 28040#TAB#","institution_ids":["https://openalex.org/I88060688"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090122038","display_name":"Jos\u00e9 Manuel Men\u00e9ndez","orcid":"https://orcid.org/0000-0003-0584-2250"},"institutions":[{"id":"https://openalex.org/I88060688","display_name":"Universidad Polit\u00e9cnica de Madrid","ror":"https://ror.org/03n6nwv02","country_code":"ES","type":"education","lineage":["https://openalex.org/I88060688"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Manuel Men\u00e9ndez","raw_affiliation_strings":["E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Av. Complutense 30, 28040, Madrid, Spain","E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Madrid, Spain 28040#TAB#"],"affiliations":[{"raw_affiliation_string":"E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Av. Complutense 30, 28040, Madrid, Spain","institution_ids":["https://openalex.org/I88060688"]},{"raw_affiliation_string":"E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Madrid, Spain 28040#TAB#","institution_ids":["https://openalex.org/I88060688"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5113660461","display_name":"Guillermo Cisneros","orcid":"https://orcid.org/0009-0002-0660-2232"},"institutions":[{"id":"https://openalex.org/I88060688","display_name":"Universidad Polit\u00e9cnica de Madrid","ror":"https://ror.org/03n6nwv02","country_code":"ES","type":"education","lineage":["https://openalex.org/I88060688"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Guillermo Cisneros","raw_affiliation_strings":["E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Av. Complutense 30, 28040, Madrid, Spain","E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Madrid, Spain 28040#TAB#"],"affiliations":[{"raw_affiliation_string":"E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Av. Complutense 30, 28040, Madrid, Spain","institution_ids":["https://openalex.org/I88060688"]},{"raw_affiliation_string":"E.T.S.I. Telecomunicaci\u00f3n, Universidad Polit\u00e9cnica de Madrid, Madrid, Spain 28040#TAB#","institution_ids":["https://openalex.org/I88060688"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5014814792"],"corresponding_institution_ids":["https://openalex.org/I88060688"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.18857263,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":"16","issue":"3","first_page":"361","last_page":"374"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.9983999729156494,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9972000122070312,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11439","display_name":"Video Analysis and Summarization","score":0.9850000143051147,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8422077894210815},{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.8047497272491455},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.755519688129425},{"id":"https://openalex.org/keywords/broadcasting","display_name":"Broadcasting (networking)","score":0.6637327671051025},{"id":"https://openalex.org/keywords/profiling","display_name":"Profiling (computer programming)","score":0.6239684224128723},{"id":"https://openalex.org/keywords/umts-frequency-bands","display_name":"UMTS frequency bands","score":0.4846363663673401},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.4494646191596985},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.38775214552879333},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3377884328365326},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3042043447494507},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.07966381311416626}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8422077894210815},{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.8047497272491455},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.755519688129425},{"id":"https://openalex.org/C110157686","wikidata":"https://www.wikidata.org/wiki/Q922122","display_name":"Broadcasting (networking)","level":2,"score":0.6637327671051025},{"id":"https://openalex.org/C187191949","wikidata":"https://www.wikidata.org/wiki/Q1138496","display_name":"Profiling (computer programming)","level":2,"score":0.6239684224128723},{"id":"https://openalex.org/C101618186","wikidata":"https://www.wikidata.org/wiki/Q3633928","display_name":"UMTS frequency bands","level":2,"score":0.4846363663673401},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4494646191596985},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.38775214552879333},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3377884328365326},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3042043447494507},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.07966381311416626},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/s11036-010-0258-2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s11036-010-0258-2","pdf_url":null,"source":{"id":"https://openalex.org/S192894947","display_name":"Mobile Networks and Applications","issn_l":"1383-469X","issn":["1383-469X","1572-8153"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Mobile Networks and Applications","raw_type":"journal-article"},{"id":"pmh:oai:dnet:archivodigit::6728584a555eca283bfc783cd12e5458","is_oa":true,"landing_page_url":"http://oa.upm.es/8732/","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Mobile Networks and Applications, ISSN 1383-469X, 2010-07, Vol. 16, No. 3","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:oa.upm.es:8732","is_oa":true,"landing_page_url":"https://oa.upm.es/8732/","pdf_url":null,"source":{"id":"https://openalex.org/S4377196323","display_name":"UPM Digital Archive (Technical University of Madrid)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I88060688","host_organization_name":"Universidad Polit\u00e9cnica de Madrid","host_organization_lineage":["https://openalex.org/I88060688"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Mobile Networks and Applications, ISSN 1383-469X, 2010-07, Vol. 16, No. 3","raw_type":"info:eu-repo/semantics/acceptedVersion"}],"best_oa_location":{"id":"pmh:oai:dnet:archivodigit::6728584a555eca283bfc783cd12e5458","is_oa":true,"landing_page_url":"http://oa.upm.es/8732/","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Mobile Networks and Applications, ISSN 1383-469X, 2010-07, Vol. 16, No. 3","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W979184465","https://openalex.org/W1482089982","https://openalex.org/W1971784203","https://openalex.org/W1992419399","https://openalex.org/W2065400178","https://openalex.org/W2108305961","https://openalex.org/W2121063440","https://openalex.org/W2125802634","https://openalex.org/W2131087197","https://openalex.org/W2143543702","https://openalex.org/W2144192466","https://openalex.org/W2147987742","https://openalex.org/W2150601376","https://openalex.org/W2166390741","https://openalex.org/W2169559114","https://openalex.org/W2170895986","https://openalex.org/W2171960770","https://openalex.org/W2309283995","https://openalex.org/W2782172139","https://openalex.org/W3139749251","https://openalex.org/W4244191689"],"related_works":["https://openalex.org/W2114753133","https://openalex.org/W2489977678","https://openalex.org/W2003191590","https://openalex.org/W3199315159","https://openalex.org/W3210233433","https://openalex.org/W1921253414","https://openalex.org/W3198166991","https://openalex.org/W2949075928","https://openalex.org/W3215120197","https://openalex.org/W1968952377"],"abstract_inverted_index":null,"counts_by_year":[{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}