{"id":"https://openalex.org/W7132831471","doi":"https://doi.org/10.1007/s10994-025-06991-y","title":"A Deep Dive into Feature Engineering and Class Imbalance in Customer Purchase Prediction: A Systematic Literature Review","display_name":"A Deep Dive into Feature Engineering and Class Imbalance in Customer Purchase Prediction: A Systematic Literature Review","publication_year":2026,"publication_date":"2026-02-28","ids":{"openalex":"https://openalex.org/W7132831471","doi":"https://doi.org/10.1007/s10994-025-06991-y"},"language":"en","primary_location":{"id":"doi:10.1007/s10994-025-06991-y","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10994-025-06991-y","pdf_url":null,"source":{"id":"https://openalex.org/S62148650","display_name":"Machine Learning","issn_l":"0885-6125","issn":["0885-6125","1573-0565"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Machine Learning","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086675876","display_name":"Saucha Diwandari","orcid":"https://orcid.org/0000-0002-7001-0664"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Saucha Diwandari","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5127697713","display_name":"Adhistya Erna Permansari","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Adhistya Erna Permansari","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5024219353","display_name":"Indriana Hidayah","orcid":"https://orcid.org/0000-0003-4044-4987"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Indriana Hidayah","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5086675876"],"corresponding_institution_ids":[],"apc_list":{"value":2390,"currency":"EUR","value_usd":2990},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.36243633,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"115","issue":"3","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.661899983882904,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.661899983882904,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11652","display_name":"Imbalanced Data Classification Techniques","score":0.08009999990463257,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.016200000420212746,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/systematic-review","display_name":"Systematic review","score":0.7355999946594238},{"id":"https://openalex.org/keywords/class","display_name":"Class (philosophy)","score":0.5824999809265137},{"id":"https://openalex.org/keywords/feature-engineering","display_name":"Feature engineering","score":0.5249999761581421},{"id":"https://openalex.org/keywords/feature","display_name":"Feature (linguistics)","score":0.5105999708175659}],"concepts":[{"id":"https://openalex.org/C189708586","wikidata":"https://www.wikidata.org/wiki/Q1504425","display_name":"Systematic review","level":3,"score":0.7355999946594238},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6672000288963318},{"id":"https://openalex.org/C2777212361","wikidata":"https://www.wikidata.org/wiki/Q5127848","display_name":"Class (philosophy)","level":2,"score":0.5824999809265137},{"id":"https://openalex.org/C2778827112","wikidata":"https://www.wikidata.org/wiki/Q22245680","display_name":"Feature engineering","level":3,"score":0.5249999761581421},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.5146999955177307},{"id":"https://openalex.org/C2776401178","wikidata":"https://www.wikidata.org/wiki/Q12050496","display_name":"Feature (linguistics)","level":2,"score":0.5105999708175659},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.31290000677108765},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.31150001287460327},{"id":"https://openalex.org/C100253034","wikidata":"https://www.wikidata.org/wiki/Q196372","display_name":"Systematic error","level":2,"score":0.29809999465942383},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.2775999903678894}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s10994-025-06991-y","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10994-025-06991-y","pdf_url":null,"source":{"id":"https://openalex.org/S62148650","display_name":"Machine Learning","issn_l":"0885-6125","issn":["0885-6125","1573-0565"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Machine Learning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.48917627334594727,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":73,"referenced_works":["https://openalex.org/W1001370459","https://openalex.org/W1569368888","https://openalex.org/W1964378344","https://openalex.org/W1986684834","https://openalex.org/W1993220166","https://openalex.org/W2017121215","https://openalex.org/W2030214288","https://openalex.org/W2069293166","https://openalex.org/W2099686863","https://openalex.org/W2118978333","https://openalex.org/W2124493593","https://openalex.org/W2128961774","https://openalex.org/W2162365907","https://openalex.org/W2268305941","https://openalex.org/W2284692269","https://openalex.org/W2295598076","https://openalex.org/W2338318698","https://openalex.org/W2423791649","https://openalex.org/W2589114814","https://openalex.org/W2751032815","https://openalex.org/W2766711123","https://openalex.org/W2768552067","https://openalex.org/W2800259501","https://openalex.org/W2801922753","https://openalex.org/W2803015509","https://openalex.org/W2890117794","https://openalex.org/W2912005837","https://openalex.org/W2916191623","https://openalex.org/W2936503027","https://openalex.org/W2968320295","https://openalex.org/W2969010273","https://openalex.org/W2981905647","https://openalex.org/W3005803904","https://openalex.org/W3008987849","https://openalex.org/W3010782494","https://openalex.org/W3024783778","https://openalex.org/W3035183744","https://openalex.org/W3047014861","https://openalex.org/W3089377048","https://openalex.org/W3092306916","https://openalex.org/W3095198015","https://openalex.org/W3110411532","https://openalex.org/W3113886269","https://openalex.org/W3117837329","https://openalex.org/W3124244238","https://openalex.org/W3131530676","https://openalex.org/W3134722825","https://openalex.org/W3159169350","https://openalex.org/W3167835154","https://openalex.org/W4213060530","https://openalex.org/W4214908301","https://openalex.org/W4220810436","https://openalex.org/W4224220805","https://openalex.org/W4224482815","https://openalex.org/W4306317080","https://openalex.org/W4311441462","https://openalex.org/W4313017257","https://openalex.org/W4362467828","https://openalex.org/W4362579746","https://openalex.org/W4367311207","https://openalex.org/W4378078454","https://openalex.org/W4378417908","https://openalex.org/W4381510661","https://openalex.org/W4385994594","https://openalex.org/W4387517617","https://openalex.org/W4388107619","https://openalex.org/W4388657202","https://openalex.org/W4389869931","https://openalex.org/W4390429137","https://openalex.org/W4392194025","https://openalex.org/W4396951382","https://openalex.org/W4399281748","https://openalex.org/W4407240547"],"related_works":[],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-05-03T08:25:01.440150","created_date":"2026-03-01T00:00:00"}