{"id":"https://openalex.org/W1547248654","doi":"https://doi.org/10.1007/s10844-015-0366-3","title":"Click efficiency: a unified optimal ranking for online Ads and documents","display_name":"Click efficiency: a unified optimal ranking for online Ads and documents","publication_year":2015,"publication_date":"2015-06-27","ids":{"openalex":"https://openalex.org/W1547248654","doi":"https://doi.org/10.1007/s10844-015-0366-3","mag":"1547248654"},"language":"en","primary_location":{"id":"doi:10.1007/s10844-015-0366-3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10844-015-0366-3","pdf_url":null,"source":{"id":"https://openalex.org/S36033921","display_name":"Journal of Intelligent Information Systems","issn_l":"0925-9902","issn":["0925-9902","1573-7675"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Intelligent Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003057418","display_name":"Raju Balakrishnan","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Raju Balakrishnan","raw_affiliation_strings":["Groupon., Park Blvd, Palo Alto, CA, 94306, USA","Groupon., Palo Alto, USA 94306#TAB#"],"affiliations":[{"raw_affiliation_string":"Groupon., Park Blvd, Palo Alto, CA, 94306, USA","institution_ids":[]},{"raw_affiliation_string":"Groupon., Palo Alto, USA 94306#TAB#","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5023323170","display_name":"Subbarao Kambhampati","orcid":"https://orcid.org/0000-0002-9069-0265"},"institutions":[{"id":"https://openalex.org/I55732556","display_name":"Arizona State University","ror":"https://ror.org/03efmqc40","country_code":"US","type":"education","lineage":["https://openalex.org/I55732556"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Subbarao Kambhampati","raw_affiliation_strings":["Computer Science and Engineering, Arizona State University, Tempe, AZ, 85287, USA","Computer Science and Engineering, Arizona State University, Tempe, USA 85287"],"affiliations":[{"raw_affiliation_string":"Computer Science and Engineering, Arizona State University, Tempe, AZ, 85287, USA","institution_ids":["https://openalex.org/I55732556"]},{"raw_affiliation_string":"Computer Science and Engineering, Arizona State University, Tempe, USA 85287","institution_ids":["https://openalex.org/I55732556"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5003057418"],"corresponding_institution_ids":[],"apc_list":{"value":2490,"currency":"EUR","value_usd":3090},"apc_paid":null,"fwci":0.587,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.77940547,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":95},"biblio":{"volume":"46","issue":"3","first_page":"531","last_page":"562"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.8371974229812622},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7813601493835449},{"id":"https://openalex.org/keywords/ranking-svm","display_name":"Ranking SVM","score":0.7089967131614685},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.673425555229187},{"id":"https://openalex.org/keywords/learning-to-rank","display_name":"Learning to rank","score":0.576442301273346},{"id":"https://openalex.org/keywords/hierarchy","display_name":"Hierarchy","score":0.5366876125335693},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.472948282957077},{"id":"https://openalex.org/keywords/rank","display_name":"Rank (graph theory)","score":0.45187681913375854},{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.43945345282554626},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.35651952028274536},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.13950464129447937}],"concepts":[{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.8371974229812622},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7813601493835449},{"id":"https://openalex.org/C124975894","wikidata":"https://www.wikidata.org/wiki/Q7293290","display_name":"Ranking SVM","level":3,"score":0.7089967131614685},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.673425555229187},{"id":"https://openalex.org/C86037889","wikidata":"https://www.wikidata.org/wiki/Q4330127","display_name":"Learning to rank","level":3,"score":0.576442301273346},{"id":"https://openalex.org/C31170391","wikidata":"https://www.wikidata.org/wiki/Q188619","display_name":"Hierarchy","level":2,"score":0.5366876125335693},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.472948282957077},{"id":"https://openalex.org/C164226766","wikidata":"https://www.wikidata.org/wiki/Q7293202","display_name":"Rank (graph theory)","level":2,"score":0.45187681913375854},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.43945345282554626},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.35651952028274536},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13950464129447937},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s10844-015-0366-3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10844-015-0366-3","pdf_url":null,"source":{"id":"https://openalex.org/S36033921","display_name":"Journal of Intelligent Information Systems","issn_l":"0925-9902","issn":["0925-9902","1573-7675"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Intelligent Information Systems","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.706.1858","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.706.1858","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"http://www.rajubalakrishnan.com/papers/UnifiedRankingJIIS.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W19838944","https://openalex.org/W191444687","https://openalex.org/W379337736","https://openalex.org/W934261879","https://openalex.org/W1488680912","https://openalex.org/W1521737429","https://openalex.org/W1529686416","https://openalex.org/W1992549066","https://openalex.org/W1993320088","https://openalex.org/W2015007620","https://openalex.org/W2021905495","https://openalex.org/W2025330007","https://openalex.org/W2025904765","https://openalex.org/W2026784708","https://openalex.org/W2031858317","https://openalex.org/W2048045485","https://openalex.org/W2051968805","https://openalex.org/W2069002575","https://openalex.org/W2070030493","https://openalex.org/W2078040677","https://openalex.org/W2081254453","https://openalex.org/W2090883204","https://openalex.org/W2092701055","https://openalex.org/W2099213975","https://openalex.org/W2106630408","https://openalex.org/W2107126505","https://openalex.org/W2112374041","https://openalex.org/W2120100612","https://openalex.org/W2121672615","https://openalex.org/W2123110149","https://openalex.org/W2127347613","https://openalex.org/W2153253904","https://openalex.org/W2155587858","https://openalex.org/W2155785784","https://openalex.org/W2157409767","https://openalex.org/W2171110693","https://openalex.org/W2402203281","https://openalex.org/W3122305203","https://openalex.org/W3142588439","https://openalex.org/W4231144620","https://openalex.org/W6682917448"],"related_works":["https://openalex.org/W3127142483","https://openalex.org/W2138488530","https://openalex.org/W4385565564","https://openalex.org/W2031468273","https://openalex.org/W2370100764","https://openalex.org/W2387658907","https://openalex.org/W2351112195","https://openalex.org/W4378464883","https://openalex.org/W2898073868","https://openalex.org/W2110822809"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}