{"id":"https://openalex.org/W4393114982","doi":"https://doi.org/10.1007/s10799-024-00418-1","title":"Promoting or hindering? Understanding the effects of multicommunicating on customer engagement into e-commerce livestreaming","display_name":"Promoting or hindering? Understanding the effects of multicommunicating on customer engagement into e-commerce livestreaming","publication_year":2024,"publication_date":"2024-03-23","ids":{"openalex":"https://openalex.org/W4393114982","doi":"https://doi.org/10.1007/s10799-024-00418-1"},"language":"en","primary_location":{"id":"doi:10.1007/s10799-024-00418-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10799-024-00418-1","pdf_url":null,"source":{"id":"https://openalex.org/S122922407","display_name":"Information Technology and Management","issn_l":"1385-951X","issn":["1385-951X","1573-7667"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Technology and Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100537745","display_name":"Liu Chenglin","orcid":null},"institutions":[{"id":"https://openalex.org/I4210150411","display_name":"Shandong Youth University of Political Science","ror":"https://ror.org/04bwp4t29","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210150411"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chenglin Liu","raw_affiliation_strings":["School of Modern Service Management, Shandong Youth University of Political Science, Jinan, China"],"affiliations":[{"raw_affiliation_string":"School of Modern Service Management, Shandong Youth University of Political Science, Jinan, China","institution_ids":["https://openalex.org/I4210150411"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5032911231","display_name":"Kai Sun","orcid":"https://orcid.org/0000-0002-4911-8830"},"institutions":[{"id":"https://openalex.org/I59483232","display_name":"Shandong University of Finance and Economics","ror":"https://ror.org/02e2nnq08","country_code":"CN","type":"education","lineage":["https://openalex.org/I59483232"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Kai Sun","raw_affiliation_strings":["School of Management Science and Engineering, Shandong University of Finance and Economics, Jinan, China"],"affiliations":[{"raw_affiliation_string":"School of Management Science and Engineering, Shandong University of Finance and Economics, Jinan, China","institution_ids":["https://openalex.org/I59483232"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054307124","display_name":"Luchuan Liu","orcid":null},"institutions":[{"id":"https://openalex.org/I59483232","display_name":"Shandong University of Finance and Economics","ror":"https://ror.org/02e2nnq08","country_code":"CN","type":"education","lineage":["https://openalex.org/I59483232"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Luchuan Liu","raw_affiliation_strings":["Dongfang College, Shandong University of Finance and Economics, Tai\u2032an, China"],"affiliations":[{"raw_affiliation_string":"Dongfang College, Shandong University of Finance and Economics, Tai\u2032an, China","institution_ids":["https://openalex.org/I59483232"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5032911231"],"corresponding_institution_ids":["https://openalex.org/I59483232"],"apc_list":null,"apc_paid":null,"fwci":4.3573,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.94482696,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"26","issue":"3","first_page":"379","last_page":"390"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-engagement","display_name":"Customer engagement","score":0.839004397392273},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6006784439086914},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4820317029953003},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.4118974804878235},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3608822524547577},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1574898362159729},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.10269615054130554},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.05181577801704407}],"concepts":[{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.839004397392273},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6006784439086914},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4820317029953003},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4118974804878235},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3608822524547577},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1574898362159729},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10269615054130554},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.05181577801704407}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s10799-024-00418-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10799-024-00418-1","pdf_url":null,"source":{"id":"https://openalex.org/S122922407","display_name":"Information Technology and Management","issn_l":"1385-951X","issn":["1385-951X","1573-7667"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Technology and Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W52089428","https://openalex.org/W1694829831","https://openalex.org/W1988050849","https://openalex.org/W1994619009","https://openalex.org/W2009394805","https://openalex.org/W2014036961","https://openalex.org/W2074131006","https://openalex.org/W2089360619","https://openalex.org/W2105846236","https://openalex.org/W2121812884","https://openalex.org/W2133105277","https://openalex.org/W2149942469","https://openalex.org/W2167822174","https://openalex.org/W2293041047","https://openalex.org/W2408402843","https://openalex.org/W2467707473","https://openalex.org/W2512279548","https://openalex.org/W2515702157","https://openalex.org/W2578631665","https://openalex.org/W2768163292","https://openalex.org/W2789188281","https://openalex.org/W2889036345","https://openalex.org/W2889387953","https://openalex.org/W2893244533","https://openalex.org/W2898602793","https://openalex.org/W2965545825","https://openalex.org/W2968719209","https://openalex.org/W2999719910","https://openalex.org/W3010137377","https://openalex.org/W3015596784","https://openalex.org/W3015647315","https://openalex.org/W3016249157","https://openalex.org/W3028885199","https://openalex.org/W3094248070","https://openalex.org/W3110266795","https://openalex.org/W3110433608","https://openalex.org/W3121029290","https://openalex.org/W3125930628","https://openalex.org/W3129752296","https://openalex.org/W4235678817","https://openalex.org/W4256123490","https://openalex.org/W4296961640","https://openalex.org/W4324369511","https://openalex.org/W4362631056","https://openalex.org/W4362633388","https://openalex.org/W4366278939","https://openalex.org/W4366820245"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W3097186570","https://openalex.org/W3011003115","https://openalex.org/W4281764143","https://openalex.org/W3133286386","https://openalex.org/W3131352854","https://openalex.org/W3020202683","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}