{"id":"https://openalex.org/W2086111613","doi":"https://doi.org/10.1007/s10799-014-0186-0","title":"Converting browsers into recurring customers: an analysis of the determinants of sponsored search success for monthly subscription services","display_name":"Converting browsers into recurring customers: an analysis of the determinants of sponsored search success for monthly subscription services","publication_year":2014,"publication_date":"2014-05-27","ids":{"openalex":"https://openalex.org/W2086111613","doi":"https://doi.org/10.1007/s10799-014-0186-0","mag":"2086111613"},"language":"en","primary_location":{"id":"doi:10.1007/s10799-014-0186-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10799-014-0186-0","pdf_url":null,"source":{"id":"https://openalex.org/S122922407","display_name":"Information Technology and Management","issn_l":"1385-951X","issn":["1385-951X","1573-7667"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Technology and Management","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041993945","display_name":"Alan S. Abrahams","orcid":"https://orcid.org/0000-0002-4884-3192"},"institutions":[{"id":"https://openalex.org/I859038795","display_name":"Virginia Tech","ror":"https://ror.org/02smfhw86","country_code":"US","type":"education","lineage":["https://openalex.org/I859038795"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Alan S. Abrahams","raw_affiliation_strings":["Department of Business Information Technology, Pamplin College of Business, Virginia Tech, 1007 Pamplin Hall, Blacksburg, VA, 24061, USA","Department of Business Information Technology, Pamplin College of Business, Blacksburg, USA 24061#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Information Technology, Pamplin College of Business, Virginia Tech, 1007 Pamplin Hall, Blacksburg, VA, 24061, USA","institution_ids":["https://openalex.org/I859038795"]},{"raw_affiliation_string":"Department of Business Information Technology, Pamplin College of Business, Blacksburg, USA 24061#TAB#","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031452879","display_name":"Reza Barkhi","orcid":"https://orcid.org/0000-0001-8016-0343"},"institutions":[{"id":"https://openalex.org/I859038795","display_name":"Virginia Tech","ror":"https://ror.org/02smfhw86","country_code":"US","type":"education","lineage":["https://openalex.org/I859038795"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Reza Barkhi","raw_affiliation_strings":["Department of Accounting and Information Systems, Pamplin College of Business, Virginia Tech, 3007 Pamplin Hall, Blacksburg, VA, 24061, USA","Department of Accounting and Information Systems, Pamplin College of Business, Blacksburg, USA 24061#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Accounting and Information Systems, Pamplin College of Business, Virginia Tech, 3007 Pamplin Hall, Blacksburg, VA, 24061, USA","institution_ids":["https://openalex.org/I859038795"]},{"raw_affiliation_string":"Department of Accounting and Information Systems, Pamplin College of Business, Blacksburg, USA 24061#TAB#","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067989016","display_name":"Elo\u00efse Coupey","orcid":null},"institutions":[{"id":"https://openalex.org/I859038795","display_name":"Virginia Tech","ror":"https://ror.org/02smfhw86","country_code":"US","type":"education","lineage":["https://openalex.org/I859038795"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Eloise Coupey","raw_affiliation_strings":["Department of Marketing, Pamplin College of Business, Virginia Tech, 2016 Pamplin Hall, Blacksburg, VA, 24061, USA","Department of Marketing, Pamplin College of Business, Blacksburg, USA 24061#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Pamplin College of Business, Virginia Tech, 2016 Pamplin Hall, Blacksburg, VA, 24061, USA","institution_ids":["https://openalex.org/I859038795"]},{"raw_affiliation_string":"Department of Marketing, Pamplin College of Business, Blacksburg, USA 24061#TAB#","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081880773","display_name":"Cliff T. Ragsdale","orcid":"https://orcid.org/0000-0002-9101-1607"},"institutions":[{"id":"https://openalex.org/I859038795","display_name":"Virginia Tech","ror":"https://ror.org/02smfhw86","country_code":"US","type":"education","lineage":["https://openalex.org/I859038795"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Cliff T. Ragsdale","raw_affiliation_strings":["Department of Business Information Technology, Pamplin College of Business, Virginia Tech, 1007 Pamplin Hall, Blacksburg, VA, 24061, USA","Department of Business Information Technology, Pamplin College of Business, Blacksburg, USA 24061#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Information Technology, Pamplin College of Business, Virginia Tech, 1007 Pamplin Hall, Blacksburg, VA, 24061, USA","institution_ids":["https://openalex.org/I859038795"]},{"raw_affiliation_string":"Department of Business Information Technology, Pamplin College of Business, Blacksburg, USA 24061#TAB#","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078215034","display_name":"Linda Wallace","orcid":null},"institutions":[{"id":"https://openalex.org/I859038795","display_name":"Virginia Tech","ror":"https://ror.org/02smfhw86","country_code":"US","type":"education","lineage":["https://openalex.org/I859038795"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Linda G. Wallace","raw_affiliation_strings":["Department of Accounting and Information Systems, Pamplin College of Business, Virginia Tech, 3007 Pamplin Hall, Blacksburg, VA, 24061, USA","Department of Accounting and Information Systems, Pamplin College of Business, Blacksburg, USA 24061#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Accounting and Information Systems, Pamplin College of Business, Virginia Tech, 3007 Pamplin Hall, Blacksburg, VA, 24061, USA","institution_ids":["https://openalex.org/I859038795"]},{"raw_affiliation_string":"Department of Accounting and Information Systems, Pamplin College of Business, Blacksburg, USA 24061#TAB#","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5041993945"],"corresponding_institution_ids":["https://openalex.org/I859038795"],"apc_list":null,"apc_paid":null,"fwci":0.718,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.81021791,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"15","issue":"3","first_page":"177","last_page":"197"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9962999820709229,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.7249621152877808},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.637071967124939},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6043353080749512},{"id":"https://openalex.org/keywords/liberian-dollar","display_name":"Liberian dollar","score":0.5926389694213867},{"id":"https://openalex.org/keywords/position","display_name":"Position (finance)","score":0.5400339961051941},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4670279026031494},{"id":"https://openalex.org/keywords/content-analysis","display_name":"Content analysis","score":0.4665892422199249},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.464820921421051},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4625633656978607},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4623492956161499},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.32005876302719116},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.23145067691802979},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.15504580736160278},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.12677979469299316},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.11651822924613953}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7249621152877808},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.637071967124939},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6043353080749512},{"id":"https://openalex.org/C109168655","wikidata":"https://www.wikidata.org/wiki/Q242988","display_name":"Liberian dollar","level":2,"score":0.5926389694213867},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.5400339961051941},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4670279026031494},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.4665892422199249},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.464820921421051},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4625633656978607},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4623492956161499},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32005876302719116},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.23145067691802979},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.15504580736160278},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12677979469299316},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.11651822924613953},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s10799-014-0186-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10799-014-0186-0","pdf_url":null,"source":{"id":"https://openalex.org/S122922407","display_name":"Information Technology and Management","issn_l":"1385-951X","issn":["1385-951X","1573-7667"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Technology and Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5099999904632568,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":60,"referenced_works":["https://openalex.org/W41652956","https://openalex.org/W153743169","https://openalex.org/W613770549","https://openalex.org/W1506150625","https://openalex.org/W1545460766","https://openalex.org/W1558135957","https://openalex.org/W1568955415","https://openalex.org/W1579521610","https://openalex.org/W1608836379","https://openalex.org/W1755260396","https://openalex.org/W1967390364","https://openalex.org/W1976559812","https://openalex.org/W1987425720","https://openalex.org/W1988050849","https://openalex.org/W2002374079","https://openalex.org/W2004255104","https://openalex.org/W2005311637","https://openalex.org/W2026117454","https://openalex.org/W2029115643","https://openalex.org/W2049159124","https://openalex.org/W2050251515","https://openalex.org/W2053154970","https://openalex.org/W2055244784","https://openalex.org/W2061533513","https://openalex.org/W2064987260","https://openalex.org/W2073048722","https://openalex.org/W2090147473","https://openalex.org/W2090883204","https://openalex.org/W2101790581","https://openalex.org/W2105992541","https://openalex.org/W2107635568","https://openalex.org/W2111975591","https://openalex.org/W2122912498","https://openalex.org/W2123270021","https://openalex.org/W2126609841","https://openalex.org/W2135492276","https://openalex.org/W2138899136","https://openalex.org/W2139273454","https://openalex.org/W2139891288","https://openalex.org/W2141951329","https://openalex.org/W2146410840","https://openalex.org/W2148426685","https://openalex.org/W2159239241","https://openalex.org/W2162979096","https://openalex.org/W2190357215","https://openalex.org/W2313494261","https://openalex.org/W2320042935","https://openalex.org/W2489579247","https://openalex.org/W2560674852","https://openalex.org/W3021948815","https://openalex.org/W3122305203","https://openalex.org/W3122647617","https://openalex.org/W3123656730","https://openalex.org/W3133994440","https://openalex.org/W3148106702","https://openalex.org/W4236502275","https://openalex.org/W4236554388","https://openalex.org/W4239946314","https://openalex.org/W4285719527","https://openalex.org/W4367590697"],"related_works":["https://openalex.org/W2083944315","https://openalex.org/W2913055349","https://openalex.org/W1551421219","https://openalex.org/W3150755883","https://openalex.org/W2462982227","https://openalex.org/W2067842160","https://openalex.org/W2569429894","https://openalex.org/W2334894004","https://openalex.org/W4235029407","https://openalex.org/W4244151194"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-06-16T07:32:37.131356","created_date":"2025-10-10T00:00:00"}
