{"id":"https://openalex.org/W4286491841","doi":"https://doi.org/10.1007/s10796-022-10311-3","title":"Blazing the Trail: Considering Browsing Path Dependence in Online Service Response Strategy","display_name":"Blazing the Trail: Considering Browsing Path Dependence in Online Service Response Strategy","publication_year":2022,"publication_date":"2022-07-21","ids":{"openalex":"https://openalex.org/W4286491841","doi":"https://doi.org/10.1007/s10796-022-10311-3"},"language":"en","primary_location":{"id":"doi:10.1007/s10796-022-10311-3","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10796-022-10311-3","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10796-022-10311-3.pdf","source":{"id":"https://openalex.org/S181659395","display_name":"Information Systems Frontiers","issn_l":"1387-3326","issn":["1387-3326","1572-9419"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems Frontiers","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1007/s10796-022-10311-3.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070194187","display_name":"Meihua Zuo","orcid":"https://orcid.org/0000-0003-1040-7165"},"institutions":[{"id":"https://openalex.org/I93477617","display_name":"Huizhou University","ror":"https://ror.org/03q3s7962","country_code":"CN","type":"education","lineage":["https://openalex.org/I93477617"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Meihua Zuo","raw_affiliation_strings":["Huizhou University, Huizhou, China"],"affiliations":[{"raw_affiliation_string":"Huizhou University, Huizhou, China","institution_ids":["https://openalex.org/I93477617"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063338404","display_name":"Spyros Angelopoulos","orcid":"https://orcid.org/0000-0002-8165-8204"},"institutions":[{"id":"https://openalex.org/I190082696","display_name":"Durham University","ror":"https://ror.org/01v29qb04","country_code":"GB","type":"education","lineage":["https://openalex.org/I190082696"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Spyros Angelopoulos","raw_affiliation_strings":["Durham University Business School, Durham University, Durham, UK"],"affiliations":[{"raw_affiliation_string":"Durham University Business School, Durham University, Durham, UK","institution_ids":["https://openalex.org/I190082696"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018669814","display_name":"Zhouyang Liang","orcid":"https://orcid.org/0000-0002-8975-3046"},"institutions":[{"id":"https://openalex.org/I139024713","display_name":"Guangdong University of Technology","ror":"https://ror.org/04azbjn80","country_code":"CN","type":"education","lineage":["https://openalex.org/I139024713"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhouyang Liang","raw_affiliation_strings":["Guangdong University of Technology, Guangzhou, China"],"affiliations":[{"raw_affiliation_string":"Guangdong University of Technology, Guangzhou, China","institution_ids":["https://openalex.org/I139024713"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048516435","display_name":"Carol Xiaojuan Ou","orcid":"https://orcid.org/0000-0001-8190-4009"},"institutions":[{"id":"https://openalex.org/I193700539","display_name":"Tilburg University","ror":"https://ror.org/04b8v1s79","country_code":"NL","type":"education","lineage":["https://openalex.org/I193700539"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Carol X. J. Ou","raw_affiliation_strings":["Tilburg University, Tilburg, Netherlands"],"affiliations":[{"raw_affiliation_string":"Tilburg University, Tilburg, Netherlands","institution_ids":["https://openalex.org/I193700539"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5063338404"],"corresponding_institution_ids":["https://openalex.org/I190082696"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":{"value":2290,"currency":"EUR","value_usd":2890},"fwci":1.9721,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.88696732,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"25","issue":"4","first_page":"1605","last_page":"1619"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9977999925613403,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9902999997138977,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/clickstream","display_name":"Clickstream","score":0.8693274259567261},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5872962474822998},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5799727439880371},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.5448765754699707},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.5389460325241089},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.536978542804718},{"id":"https://openalex.org/keywords/spell","display_name":"Spell","score":0.5004115104675293},{"id":"https://openalex.org/keywords/path","display_name":"Path (computing)","score":0.47539862990379333},{"id":"https://openalex.org/keywords/duration","display_name":"Duration (music)","score":0.4608452320098877},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.4604623317718506},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.45824548602104187},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.38539206981658936},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3567586839199066},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.35406917333602905},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.16521894931793213},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.09633353352546692}],"concepts":[{"id":"https://openalex.org/C138744977","wikidata":"https://www.wikidata.org/wiki/Q5132438","display_name":"Clickstream","level":5,"score":0.8693274259567261},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5872962474822998},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5799727439880371},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5448765754699707},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5389460325241089},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.536978542804718},{"id":"https://openalex.org/C2780957641","wikidata":"https://www.wikidata.org/wiki/Q1999796","display_name":"Spell","level":2,"score":0.5004115104675293},{"id":"https://openalex.org/C2777735758","wikidata":"https://www.wikidata.org/wiki/Q817765","display_name":"Path (computing)","level":2,"score":0.47539862990379333},{"id":"https://openalex.org/C112758219","wikidata":"https://www.wikidata.org/wiki/Q16038819","display_name":"Duration (music)","level":2,"score":0.4608452320098877},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4604623317718506},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45824548602104187},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38539206981658936},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3567586839199066},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.35406917333602905},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.16521894931793213},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.09633353352546692},{"id":"https://openalex.org/C127613066","wikidata":"https://www.wikidata.org/wiki/Q557770","display_name":"Web API","level":4,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C130436687","wikidata":"https://www.wikidata.org/wiki/Q7978591","display_name":"Web modeling","level":3,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1007/s10796-022-10311-3","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10796-022-10311-3","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10796-022-10311-3.pdf","source":{"id":"https://openalex.org/S181659395","display_name":"Information Systems Frontiers","issn_l":"1387-3326","issn":["1387-3326","1572-9419"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems Frontiers","raw_type":"journal-article"},{"id":"pmh:oai:tilburguniversity.edu:openaire/ff337603-0023-4947-b343-5d3997112052","is_oa":true,"landing_page_url":"https://research.tilburguniversity.edu/en/publications/ff337603-0023-4947-b343-5d3997112052","pdf_url":null,"source":{"id":"https://openalex.org/S4406923027","display_name":"Tilburg University Research Portal","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Zuo, M, Angelopoulos, S, Liang, Z & Ou, C 2023, 'Blazing the trail : Considering browsing path dependence in online service response strategy', Information Systems Frontiers, vol. 25, pp. 1605-1619. https://doi.org/10.1007/s10796-022-10311-3","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:dro.dur.ac.uk.OAI2:36258","is_oa":true,"landing_page_url":"http://dro.dur.ac.uk/36258/","pdf_url":null,"source":{"id":"https://openalex.org/S4377196258","display_name":"Durham Research Online (Durham University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I190082696","host_organization_name":"Durham University","host_organization_lineage":["https://openalex.org/I190082696"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"Information Systems Frontiers, 2022 [Peer Reviewed Journal]","raw_type":"Article"},{"id":"pmh:oai:RePEc:spr:infosf:v:25:y:2023:i:4:d:10.1007_s10796-022-10311-3","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10796-022-10311-3","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:durham-repository.worktribe.com:1201806","is_oa":true,"landing_page_url":"https://durham-repository.worktribe.com/output/1201806","pdf_url":null,"source":{"id":"https://openalex.org/S4306400188","display_name":"Durham Research Online (Durham University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I190082696","host_organization_name":"Durham University","host_organization_lineage":["https://openalex.org/I190082696"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"publishedVersion"}],"best_oa_location":{"id":"doi:10.1007/s10796-022-10311-3","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10796-022-10311-3","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10796-022-10311-3.pdf","source":{"id":"https://openalex.org/S181659395","display_name":"Information Systems Frontiers","issn_l":"1387-3326","issn":["1387-3326","1572-9419"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems Frontiers","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.44999998807907104}],"awards":[{"id":"https://openalex.org/G1041111090","display_name":null,"funder_award_id":"GD19YGL15","funder_id":"https://openalex.org/F4320326679","funder_display_name":"Guangdong Office of Philosophy and Social Science"},{"id":"https://openalex.org/G6849385222","display_name":null,"funder_award_id":"GD20XGL13","funder_id":"https://openalex.org/F4320326679","funder_display_name":"Guangdong Office of Philosophy and Social Science"}],"funders":[{"id":"https://openalex.org/F4320323848","display_name":"Huizhou University","ror":null},{"id":"https://openalex.org/F4320326679","display_name":"Guangdong Office of Philosophy and Social Science","ror":null}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4286491841.pdf","grobid_xml":"https://content.openalex.org/works/W4286491841.grobid-xml"},"referenced_works_count":46,"referenced_works":["https://openalex.org/W1921934148","https://openalex.org/W1987089181","https://openalex.org/W1992889781","https://openalex.org/W1996074959","https://openalex.org/W2006550546","https://openalex.org/W2012130689","https://openalex.org/W2029239220","https://openalex.org/W2047764200","https://openalex.org/W2066321582","https://openalex.org/W2085858365","https://openalex.org/W2123222757","https://openalex.org/W2129728285","https://openalex.org/W2130989712","https://openalex.org/W2150441556","https://openalex.org/W2151987718","https://openalex.org/W2158101271","https://openalex.org/W2203714058","https://openalex.org/W2341359542","https://openalex.org/W2503181149","https://openalex.org/W2525952498","https://openalex.org/W2611668996","https://openalex.org/W2617245015","https://openalex.org/W2755876107","https://openalex.org/W2801356077","https://openalex.org/W2954047030","https://openalex.org/W2959297978","https://openalex.org/W2992941683","https://openalex.org/W2996368290","https://openalex.org/W3003501197","https://openalex.org/W3044696131","https://openalex.org/W3046225563","https://openalex.org/W3123421154","https://openalex.org/W3124281706","https://openalex.org/W3124721031","https://openalex.org/W3124770945","https://openalex.org/W3125369468","https://openalex.org/W3125385790","https://openalex.org/W3125729319","https://openalex.org/W3125952450","https://openalex.org/W3180754297","https://openalex.org/W3200951378","https://openalex.org/W4220734817","https://openalex.org/W4231002519","https://openalex.org/W4242286335","https://openalex.org/W4248681815","https://openalex.org/W6747891503"],"related_works":["https://openalex.org/W4287256643","https://openalex.org/W1493153155","https://openalex.org/W2745258745","https://openalex.org/W2789872759","https://openalex.org/W2975622968","https://openalex.org/W2154850984","https://openalex.org/W2395287825","https://openalex.org/W1874896715","https://openalex.org/W63067714","https://openalex.org/W3131806999"],"abstract_inverted_index":{"Abstract":[0],"Competition":[1],"on":[2,35,134,157],"e-commerce":[3,36,47,135],"platforms":[4,48],"is":[5],"becoming":[6],"increasingly":[7],"fierce,":[8],"due":[9],"to":[10,55,99],"the":[11,24,45,75,90,104,112,115,139,158],"ease":[12],"of":[13,28,44,79,85,93,106,114,117,141],"online":[14],"searching":[15],"for":[16,126,144,154],"comparing":[17],"products":[18],"and":[19,72,110,131,147,149],"services.":[20],"We":[21,51,137],"examine":[22],"how":[23,58],"sequential":[25,65,76,95],"browsing":[26,66,77,96],"behavior":[27,67,78,116],"consumers":[29],"can":[30,61],"enable":[31],"targeted":[32],"marketing":[33],"strategies":[34],"platforms,":[37],"by":[38],"using":[39,94],"clickstream":[40],"data":[41],"from":[42],"one":[43],"largest":[46],"in":[49,68],"Asia.":[50],"deploy":[52],"duration":[53],"analysis":[54],"i)":[56,89],"explore":[57],"path":[59,97],"dependence":[60,98],"better":[62],"explain":[63,100],"consumers\u2019":[64],"different":[69],"product":[70],"categories,":[71],"ii)":[73,103],"characterize":[74],"heterogeneous":[80,118],"consumer":[81,101,119],"groups.":[82,120],"The":[83],"findings":[84,122,143],"our":[86,142],"work":[87],"showcase":[88],"high":[91],"accuracy":[92],"behavior,":[102],"patterns":[105],"their":[107],"behavioral":[108],"intentions":[109],"iii)":[111],"spell":[113],"Our":[121],"provide":[123],"nuanced":[124],"implications":[125,140],"strategically":[127],"managing":[128],"branding,":[129],"marketing,":[130],"customer":[132],"relations":[133],"platforms.":[136],"discuss":[138],"both":[145],"research":[146,156],"practice,":[148],"we":[150],"delineate":[151],"an":[152],"agenda":[153],"future":[155],"topic.":[159]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-03-20T23:20:44.827607","created_date":"2025-10-10T00:00:00"}