{"id":"https://openalex.org/W4402317926","doi":"https://doi.org/10.1007/s10660-024-09899-2","title":"Co-creation of metaverse brands equity with the impact of celebrity virtual images and real-life influence: from the perspective of experience-dominant logic","display_name":"Co-creation of metaverse brands equity with the impact of celebrity virtual images and real-life influence: from the perspective of experience-dominant logic","publication_year":2024,"publication_date":"2024-09-06","ids":{"openalex":"https://openalex.org/W4402317926","doi":"https://doi.org/10.1007/s10660-024-09899-2"},"language":"en","primary_location":{"id":"doi:10.1007/s10660-024-09899-2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-024-09899-2","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100682119","display_name":"Shugang Li","orcid":"https://orcid.org/0000-0002-3170-4073"},"institutions":[{"id":"https://openalex.org/I113940042","display_name":"Shanghai University","ror":"https://ror.org/006teas31","country_code":"CN","type":"education","lineage":["https://openalex.org/I113940042"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shugang Li","raw_affiliation_strings":["School of Management, Shanghai University, 99 Shangda Road, Shanghai, 200444, PR China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Shanghai University, 99 Shangda Road, Shanghai, 200444, PR China","institution_ids":["https://openalex.org/I113940042"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021929242","display_name":"Boyi Zhu","orcid":"https://orcid.org/0000-0002-5736-7992"},"institutions":[{"id":"https://openalex.org/I113940042","display_name":"Shanghai University","ror":"https://ror.org/006teas31","country_code":"CN","type":"education","lineage":["https://openalex.org/I113940042"]},{"id":"https://openalex.org/I1328775524","display_name":"Zhejiang Sci-Tech University","ror":"https://ror.org/03893we55","country_code":"CN","type":"education","lineage":["https://openalex.org/I1328775524"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Boyi Zhu","raw_affiliation_strings":["School of Economics and Management, Zhejiang Sci-tech University, 928, No.2 Street, Xiasha Higher Education Park, Hangzhou, 310018, PR China","School of Management, Shanghai University, 99 Shangda Road, Shanghai, 200444, PR China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Zhejiang Sci-tech University, 928, No.2 Street, Xiasha Higher Education Park, Hangzhou, 310018, PR China","institution_ids":["https://openalex.org/I1328775524"]},{"raw_affiliation_string":"School of Management, Shanghai University, 99 Shangda Road, Shanghai, 200444, PR China","institution_ids":["https://openalex.org/I113940042"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041118707","display_name":"He Zhu","orcid":"https://orcid.org/0000-0003-1073-0173"},"institutions":[{"id":"https://openalex.org/I113940042","display_name":"Shanghai University","ror":"https://ror.org/006teas31","country_code":"CN","type":"education","lineage":["https://openalex.org/I113940042"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"He Zhu","raw_affiliation_strings":["School of Management, Shanghai University, 99 Shangda Road, Shanghai, 200444, PR China"],"raw_orcid":"https://orcid.org/0000-0003-1073-0173","affiliations":[{"raw_affiliation_string":"School of Management, Shanghai University, 99 Shangda Road, Shanghai, 200444, PR China","institution_ids":["https://openalex.org/I113940042"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5064049424","display_name":"Zhaoxu Yu","orcid":"https://orcid.org/0000-0002-2375-0213"},"institutions":[{"id":"https://openalex.org/I143593769","display_name":"East China University of Science and Technology","ror":"https://ror.org/01vyrm377","country_code":"CN","type":"education","lineage":["https://openalex.org/I143593769"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhaoxu Yu","raw_affiliation_strings":["Department of Automation, East China University of Science and Technology, Shanghai, 200237, PR China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Automation, East China University of Science and Technology, Shanghai, 200237, PR China","institution_ids":["https://openalex.org/I143593769"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5041118707"],"corresponding_institution_ids":["https://openalex.org/I113940042"],"apc_list":{"value":2890,"currency":"USD","value_usd":2890},"apc_paid":null,"fwci":5.9056,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.95907429,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":"26","issue":"1","first_page":"213","last_page":"242"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9886999726295471,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9886999726295471,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.973800003528595,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":0.9538000226020813,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/metaverse","display_name":"Metaverse","score":0.794884204864502},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.7683908939361572},{"id":"https://openalex.org/keywords/equity","display_name":"Equity (law)","score":0.5215641856193542},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4493716359138489},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4087669253349304},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.38694941997528076},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3697892427444458},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.36748528480529785},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.35639679431915283},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3329283595085144},{"id":"https://openalex.org/keywords/virtual-reality","display_name":"Virtual reality","score":0.2167966663837433},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.20142269134521484},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.19629529118537903}],"concepts":[{"id":"https://openalex.org/C53332860","wikidata":"https://www.wikidata.org/wiki/Q2632041","display_name":"Metaverse","level":3,"score":0.794884204864502},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.7683908939361572},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.5215641856193542},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4493716359138489},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4087669253349304},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.38694941997528076},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3697892427444458},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.36748528480529785},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35639679431915283},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3329283595085144},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.2167966663837433},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.20142269134521484},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19629529118537903},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s10660-024-09899-2","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-024-09899-2","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G5026345014","display_name":"\u793e\u4f1a\u5316\u7535\u5546\u5e73\u53f0\u4e2d\u6d88\u8d39\u8005\u4ee3\u8868\u6027\u8bc4\u4ef7\u51b3\u7b56\u6a21\u578b\u7684\u6784\u5efa\u53ca\u4ea7\u54c1\u4e2a\u6027\u5316\u6539\u8fdb\u7814\u7a76","funder_award_id":"71871135","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G918807305","display_name":null,"funder_award_id":"72271155","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":80,"referenced_works":["https://openalex.org/W653858894","https://openalex.org/W919187098","https://openalex.org/W1608836379","https://openalex.org/W1656810637","https://openalex.org/W1964924375","https://openalex.org/W1967065132","https://openalex.org/W1998284588","https://openalex.org/W2025013988","https://openalex.org/W2029543553","https://openalex.org/W2087484885","https://openalex.org/W2093505263","https://openalex.org/W2116323796","https://openalex.org/W2131437636","https://openalex.org/W2143545365","https://openalex.org/W2153322694","https://openalex.org/W2227975604","https://openalex.org/W2275212244","https://openalex.org/W2290295444","https://openalex.org/W2507277460","https://openalex.org/W2555676764","https://openalex.org/W2624574483","https://openalex.org/W2766314772","https://openalex.org/W2766872368","https://openalex.org/W2808914681","https://openalex.org/W2909860528","https://openalex.org/W2912604399","https://openalex.org/W2923932009","https://openalex.org/W2938596274","https://openalex.org/W2954982670","https://openalex.org/W2972104559","https://openalex.org/W2979618137","https://openalex.org/W2981146066","https://openalex.org/W2982607948","https://openalex.org/W2995131047","https://openalex.org/W3015056869","https://openalex.org/W3015556690","https://openalex.org/W3036068910","https://openalex.org/W3092043396","https://openalex.org/W3126810499","https://openalex.org/W3127392204","https://openalex.org/W3163275361","https://openalex.org/W3164378175","https://openalex.org/W3182087124","https://openalex.org/W3186489128","https://openalex.org/W3194304197","https://openalex.org/W3195355583","https://openalex.org/W3199921566","https://openalex.org/W3201660620","https://openalex.org/W3209083845","https://openalex.org/W3210373957","https://openalex.org/W4200059412","https://openalex.org/W4200209361","https://openalex.org/W4214934885","https://openalex.org/W4225414380","https://openalex.org/W4230637740","https://openalex.org/W4280496140","https://openalex.org/W4281645935","https://openalex.org/W4285585446","https://openalex.org/W4286632000","https://openalex.org/W4293079820","https://openalex.org/W4296654860","https://openalex.org/W4311702767","https://openalex.org/W4313203618","https://openalex.org/W4313581361","https://openalex.org/W4320477088","https://openalex.org/W4327744573","https://openalex.org/W4362509751","https://openalex.org/W4362702202","https://openalex.org/W4367047002","https://openalex.org/W4367297194","https://openalex.org/W4367839139","https://openalex.org/W4377101709","https://openalex.org/W4380091950","https://openalex.org/W4380633145","https://openalex.org/W4381949450","https://openalex.org/W4385658327","https://openalex.org/W4386254528","https://openalex.org/W4387012307","https://openalex.org/W4387059130","https://openalex.org/W4399916521"],"related_works":["https://openalex.org/W2166821106","https://openalex.org/W4312864667","https://openalex.org/W2616814274","https://openalex.org/W4376853950","https://openalex.org/W4366210097","https://openalex.org/W4366734514","https://openalex.org/W4237056396","https://openalex.org/W4388442643","https://openalex.org/W4399813437","https://openalex.org/W4362644763"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":2}],"updated_date":"2026-07-23T08:03:31.855105","created_date":"2025-10-10T00:00:00"}
