{"id":"https://openalex.org/W4394803553","doi":"https://doi.org/10.1007/s10660-024-09839-0","title":"Investigation of tourism brand design and communication strategy integrating multimedia technology","display_name":"Investigation of tourism brand design and communication strategy integrating multimedia technology","publication_year":2024,"publication_date":"2024-04-15","ids":{"openalex":"https://openalex.org/W4394803553","doi":"https://doi.org/10.1007/s10660-024-09839-0"},"language":"en","primary_location":{"id":"doi:10.1007/s10660-024-09839-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-024-09839-0","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084297300","display_name":"Zhice Zhao","orcid":null},"institutions":[{"id":"https://openalex.org/I95946905","display_name":"Hebei GEO University","ror":"https://ror.org/013x4kb81","country_code":"CN","type":"education","lineage":["https://openalex.org/I95946905"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhice Zhao","raw_affiliation_strings":["College of Art, Hebei GEO University, Shijiazhuang, 050031, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Art, Hebei GEO University, Shijiazhuang, 050031, China","institution_ids":["https://openalex.org/I95946905"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029798070","display_name":"Lei Zhang","orcid":"https://orcid.org/0009-0004-9457-2962"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Lei Zhang","raw_affiliation_strings":["Department of Teaching Support, Hebei OPEN University, Shijiazhuang, 050080, China"],"raw_orcid":"https://orcid.org/0009-0004-9457-2962","affiliations":[{"raw_affiliation_string":"Department of Teaching Support, Hebei OPEN University, Shijiazhuang, 050080, China","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5029798070"],"corresponding_institution_ids":[],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":1.0744,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.79149092,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"25","issue":"6","first_page":"4401","last_page":"4431"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9939000010490417,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.991599977016449,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tourism","display_name":"Tourism","score":0.8589450716972351},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5727304816246033},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5635287761688232},{"id":"https://openalex.org/keywords/novelty","display_name":"Novelty","score":0.5356138944625854},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.504806637763977},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.4678502678871155},{"id":"https://openalex.org/keywords/gross-domestic-product","display_name":"Gross domestic product","score":0.429345965385437},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3649541437625885},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.23921304941177368},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.19335612654685974},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.16712850332260132},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.15980258584022522},{"id":"https://openalex.org/keywords/economic-growth","display_name":"Economic growth","score":0.12951719760894775},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.11297425627708435}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.8589450716972351},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5727304816246033},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5635287761688232},{"id":"https://openalex.org/C2778738651","wikidata":"https://www.wikidata.org/wiki/Q16546687","display_name":"Novelty","level":2,"score":0.5356138944625854},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.504806637763977},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4678502678871155},{"id":"https://openalex.org/C114350782","wikidata":"https://www.wikidata.org/wiki/Q12638","display_name":"Gross domestic product","level":2,"score":0.429345965385437},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3649541437625885},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.23921304941177368},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.19335612654685974},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.16712850332260132},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.15980258584022522},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.12951719760894775},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.11297425627708435},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s10660-024-09839-0","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-024-09839-0","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6299999952316284,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":40,"referenced_works":["https://openalex.org/W2001749846","https://openalex.org/W2345550873","https://openalex.org/W2474764662","https://openalex.org/W2511756208","https://openalex.org/W2566371243","https://openalex.org/W2605602712","https://openalex.org/W2735920438","https://openalex.org/W2777249745","https://openalex.org/W2795000086","https://openalex.org/W2802312600","https://openalex.org/W2903122093","https://openalex.org/W2907789182","https://openalex.org/W2909972866","https://openalex.org/W2910560477","https://openalex.org/W2912747581","https://openalex.org/W2929829497","https://openalex.org/W2943502187","https://openalex.org/W2945343630","https://openalex.org/W2947139444","https://openalex.org/W2947207472","https://openalex.org/W2948359997","https://openalex.org/W2997875840","https://openalex.org/W3003732530","https://openalex.org/W3004595079","https://openalex.org/W3006772690","https://openalex.org/W3024844770","https://openalex.org/W3041663381","https://openalex.org/W3109369089","https://openalex.org/W3110690546","https://openalex.org/W3126143528","https://openalex.org/W3137139918","https://openalex.org/W3139175024","https://openalex.org/W3167071588","https://openalex.org/W3175276863","https://openalex.org/W3181668611","https://openalex.org/W4220995962","https://openalex.org/W4236165194","https://openalex.org/W4311783337","https://openalex.org/W4360776654","https://openalex.org/W4383031528"],"related_works":["https://openalex.org/W2381242807","https://openalex.org/W3126131230","https://openalex.org/W2347541121","https://openalex.org/W1966766241","https://openalex.org/W3121728461","https://openalex.org/W2011986966","https://openalex.org/W2375889922","https://openalex.org/W3183792991","https://openalex.org/W2372571938","https://openalex.org/W3214344174"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-01-23T23:20:30.427331","created_date":"2025-10-10T00:00:00"}