{"id":"https://openalex.org/W4381949450","doi":"https://doi.org/10.1007/s10660-023-09719-z","title":"Social media influencer marketing: foundations, trends, and ways forward","display_name":"Social media influencer marketing: foundations, trends, and ways forward","publication_year":2023,"publication_date":"2023-06-25","ids":{"openalex":"https://openalex.org/W4381949450","doi":"https://doi.org/10.1007/s10660-023-09719-z"},"language":"en","primary_location":{"id":"doi:10.1007/s10660-023-09719-z","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10660-023-09719-z","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10660-023-09719-z.pdf","source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1007/s10660-023-09719-z.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047867810","display_name":"Yatish Joshi","orcid":"https://orcid.org/0000-0002-6557-3534"},"institutions":[{"id":"https://openalex.org/I152869788","display_name":"Motilal Nehru National Institute of Technology","ror":"https://ror.org/04dp7tp96","country_code":"IN","type":"education","lineage":["https://openalex.org/I152869788"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Yatish Joshi","raw_affiliation_strings":["School of Management Studies, Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management Studies, Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India","institution_ids":["https://openalex.org/I152869788"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5045594204","display_name":"Weng Marc Lim","orcid":"https://orcid.org/0000-0001-7196-1923"},"institutions":[{"id":"https://openalex.org/I57093077","display_name":"Swinburne University of Technology","ror":"https://ror.org/031rekg67","country_code":"AU","type":"education","lineage":["https://openalex.org/I57093077"]},{"id":"https://openalex.org/I84339108","display_name":"Sunway University","ror":"https://ror.org/04mjt7f73","country_code":"MY","type":"education","lineage":["https://openalex.org/I84339108"]},{"id":"https://openalex.org/I96413208","display_name":"Swinburne University of Technology Sarawak Campus","ror":"https://ror.org/014cjmc76","country_code":"MY","type":"education","lineage":["https://openalex.org/I57093077","https://openalex.org/I96413208"]}],"countries":["AU","MY"],"is_corresponding":true,"raw_author_name":"Weng Marc Lim","raw_affiliation_strings":["Faculty of Business, Design and Arts, Swinburne University of Technology, Kuching, Sarawak, Malaysia","School of Business, Law and Entrepreneurship, Swinburne University of Technology, Hawthorn, Victoria, Australia","Sunway Business School, Sunway University, Sunway City, Selangor, Malaysia"],"raw_orcid":"https://orcid.org/0000-0001-7196-1923","affiliations":[{"raw_affiliation_string":"Faculty of Business, Design and Arts, Swinburne University of Technology, Kuching, Sarawak, Malaysia","institution_ids":["https://openalex.org/I96413208"]},{"raw_affiliation_string":"School of Business, Law and Entrepreneurship, Swinburne University of Technology, Hawthorn, Victoria, Australia","institution_ids":["https://openalex.org/I57093077"]},{"raw_affiliation_string":"Sunway Business School, Sunway University, Sunway City, Selangor, Malaysia","institution_ids":["https://openalex.org/I84339108"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5068667937","display_name":"Khyati Jagani","orcid":null},"institutions":[{"id":"https://openalex.org/I2802865875","display_name":"Flame University","ror":"https://ror.org/0252mqn49","country_code":"IN","type":"education","lineage":["https://openalex.org/I2802865875"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Khyati Jagani","raw_affiliation_strings":["Flame University, Pune, Maharashtra, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Flame University, Pune, Maharashtra, India","institution_ids":["https://openalex.org/I2802865875"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100777365","display_name":"Satish Kumar","orcid":"https://orcid.org/0000-0001-5200-1476"},"institutions":[{"id":"https://openalex.org/I150870154","display_name":"Indian Institute of Management Ahmedabad","ror":"https://ror.org/02egcpy68","country_code":"IN","type":"education","lineage":["https://openalex.org/I150870154"]},{"id":"https://openalex.org/I2802865875","display_name":"Flame University","ror":"https://ror.org/0252mqn49","country_code":"IN","type":"education","lineage":["https://openalex.org/I2802865875"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Satish Kumar","raw_affiliation_strings":["Flame University, Pune, Maharashtra, India","Indian Institute of Management Nagpur, Nagpur, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Flame University, Pune, Maharashtra, India","institution_ids":["https://openalex.org/I2802865875"]},{"raw_affiliation_string":"Indian Institute of Management Nagpur, Nagpur, India","institution_ids":["https://openalex.org/I150870154"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5045594204"],"corresponding_institution_ids":["https://openalex.org/I57093077","https://openalex.org/I84339108","https://openalex.org/I96413208"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":{"value":2290,"currency":"EUR","value_usd":2890},"fwci":144.1043,"has_fulltext":true,"cited_by_count":263,"citation_normalized_percentile":{"value":0.9999293,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":"25","issue":"2","first_page":"1199","last_page":"1253"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9883999824523926,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.9876999855041504,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.9711458683013916},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7669464349746704},{"id":"https://openalex.org/keywords/extant-taxon","display_name":"Extant taxon","score":0.6652907729148865},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.5044053792953491},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.4943222999572754},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.451160728931427},{"id":"https://openalex.org/keywords/marketing-science","display_name":"Marketing science","score":0.4160304665565491},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.41416746377944946},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3462482988834381},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.32968440651893616},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3034019470214844},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.27846312522888184},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.2678651809692383}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9711458683013916},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7669464349746704},{"id":"https://openalex.org/C178300618","wikidata":"https://www.wikidata.org/wiki/Q1898509","display_name":"Extant taxon","level":2,"score":0.6652907729148865},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5044053792953491},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4943222999572754},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.451160728931427},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.4160304665565491},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41416746377944946},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3462482988834381},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.32968440651893616},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3034019470214844},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.27846312522888184},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2678651809692383},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s10660-023-09719-z","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10660-023-09719-z","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10660-023-09719-z.pdf","source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:elcore:v:25:y:2025:i:2:d:10.1007_s10660-023-09719-z","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10660-023-09719-z","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.1007/s10660-023-09719-z","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10660-023-09719-z","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10660-023-09719-z.pdf","source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4381949450.pdf"},"referenced_works_count":130,"referenced_works":["https://openalex.org/W1541696305","https://openalex.org/W1964924375","https://openalex.org/W1984695980","https://openalex.org/W2002067858","https://openalex.org/W2038907453","https://openalex.org/W2040993561","https://openalex.org/W2058307797","https://openalex.org/W2062350780","https://openalex.org/W2072388344","https://openalex.org/W2084399600","https://openalex.org/W2093499986","https://openalex.org/W2417988073","https://openalex.org/W2467090015","https://openalex.org/W2500557386","https://openalex.org/W2507977639","https://openalex.org/W2512228757","https://openalex.org/W2550156300","https://openalex.org/W2625316796","https://openalex.org/W2736051199","https://openalex.org/W2748757111","https://openalex.org/W2749011584","https://openalex.org/W2755950973","https://openalex.org/W2765704143","https://openalex.org/W2789628691","https://openalex.org/W2793348605","https://openalex.org/W2802312600","https://openalex.org/W2803984537","https://openalex.org/W2810511376","https://openalex.org/W2810800135","https://openalex.org/W2843855103","https://openalex.org/W2883082645","https://openalex.org/W2883098649","https://openalex.org/W2883147592","https://openalex.org/W2885186021","https://openalex.org/W2894820098","https://openalex.org/W2899351518","https://openalex.org/W2912715066","https://openalex.org/W2913701832","https://openalex.org/W2922826082","https://openalex.org/W2923877615","https://openalex.org/W2930761253","https://openalex.org/W2941000429","https://openalex.org/W2944768094","https://openalex.org/W2945246010","https://openalex.org/W2946816985","https://openalex.org/W2954982670","https://openalex.org/W2963754833","https://openalex.org/W2964600867","https://openalex.org/W2971238883","https://openalex.org/W2971465433","https://openalex.org/W2971682117","https://openalex.org/W2972279849","https://openalex.org/W2972302364","https://openalex.org/W2972560371","https://openalex.org/W2974580405","https://openalex.org/W2976715856","https://openalex.org/W2980352117","https://openalex.org/W2981146066","https://openalex.org/W2991553187","https://openalex.org/W2995303897","https://openalex.org/W2999179361","https://openalex.org/W2999382875","https://openalex.org/W2999899591","https://openalex.org/W3002492539","https://openalex.org/W3004003200","https://openalex.org/W3008374096","https://openalex.org/W3010534835","https://openalex.org/W3013347864","https://openalex.org/W3018040682","https://openalex.org/W3020548737","https://openalex.org/W3021455546","https://openalex.org/W3023532762","https://openalex.org/W3025966191","https://openalex.org/W3028888020","https://openalex.org/W3033104118","https://openalex.org/W3034762332","https://openalex.org/W3034953309","https://openalex.org/W3035655050","https://openalex.org/W3035704658","https://openalex.org/W3037286191","https://openalex.org/W3039866247","https://openalex.org/W3047683231","https://openalex.org/W3084502523","https://openalex.org/W3084795879","https://openalex.org/W3088461057","https://openalex.org/W3089589649","https://openalex.org/W3091769585","https://openalex.org/W3092228020","https://openalex.org/W3094097333","https://openalex.org/W3106278051","https://openalex.org/W3106955632","https://openalex.org/W3109948242","https://openalex.org/W3116252293","https://openalex.org/W3123029020","https://openalex.org/W3123158399","https://openalex.org/W3125636918","https://openalex.org/W3134381097","https://openalex.org/W3139236299","https://openalex.org/W3154271163","https://openalex.org/W3157968076","https://openalex.org/W3158938360","https://openalex.org/W3159051660","https://openalex.org/W3160580851","https://openalex.org/W3160856016","https://openalex.org/W3166265104","https://openalex.org/W3168021267","https://openalex.org/W3185485525","https://openalex.org/W3186003609","https://openalex.org/W3188090593","https://openalex.org/W3192967897","https://openalex.org/W3193694598","https://openalex.org/W3202747715","https://openalex.org/W3215483346","https://openalex.org/W3216898635","https://openalex.org/W4210268520","https://openalex.org/W4211077705","https://openalex.org/W4220786807","https://openalex.org/W4220925903","https://openalex.org/W4223504512","https://openalex.org/W4225296409","https://openalex.org/W4226439868","https://openalex.org/W4234867288","https://openalex.org/W4235678817","https://openalex.org/W4244229132","https://openalex.org/W4280513939","https://openalex.org/W4281551102","https://openalex.org/W4281702835","https://openalex.org/W4380190294","https://openalex.org/W4383982477","https://openalex.org/W6803907466"],"related_works":["https://openalex.org/W2368249279","https://openalex.org/W2045001952","https://openalex.org/W4388185474","https://openalex.org/W2598984568","https://openalex.org/W3198317819","https://openalex.org/W2108806569","https://openalex.org/W2029794145","https://openalex.org/W582786229","https://openalex.org/W2576378426","https://openalex.org/W2286255769"],"abstract_inverted_index":{"Abstract":[0],"The":[1,137,164],"increasing":[2],"use":[3],"and":[4,17,26,53,78,96,101,129,133,135,151,177,180,186,193,198,209],"effectiveness":[5],"of":[6,28,74,80,144,188],"social":[7,51,107,121,160,174,189,199,204],"media":[8,108,122,161,175,190,200,205],"influencers":[9,176,206],"in":[10,62,103,120,154],"marketing":[11,55,124,178,201,213],"have":[12],"intrigued":[13],"both":[14],"academic":[15],"scholars":[16,179],"industry":[18],"professionals.":[19],"To":[20],"shed":[21],"light":[22],"on":[23,106],"the":[24,45,66,90,112,116,141],"foundations":[25],"trends":[27,187],"this":[29,32,87,168],"contemporary":[30],"phenomenon,":[31],"study":[33,88],"undertakes":[34],"a":[35,40],"systematic":[36],"literature":[37,47],"review":[38,113,138,171],"using":[39],"bibliometric-content":[41],"analysis":[42],"to":[43,85,159,182],"map":[44],"extant":[46,104],"where":[48,203],"consumer":[49],"behavior,":[50],"media,":[52],"influencer":[54,109,123,162,191],"are":[56,207],"intertwined.":[57],"Using":[58],"214":[59],"articles":[60],"published":[61],"journals":[63],"indexed":[64],"by":[65],"Australian":[67],"Business":[68,75],"Deans":[69],"Council":[70],"(ABDC),":[71],"Chartered":[72],"Association":[73],"Schools":[76],"(CABS),":[77],"Web":[79],"Science":[81],"(WOS)":[82],"from":[83,167],"2008":[84],"2021,":[86],"unpacks":[89],"articles,":[91],"journals,":[92],"methods,":[93],"theories,":[94],"themes,":[95],"constructs":[97],"(antecedents,":[98],"moderators,":[99],"mediators,":[100],"consequences)":[102],"research":[105,118,125,197],"marketing.":[110,163],"Noteworthily,":[111],"highlighted":[114],"that":[115],"major":[117],"streams":[119],"involve":[126],"parasocial":[127],"interactions":[128],"relationships,":[130],"sponsorship,":[131],"authenticity,":[132],"engagement":[134],"influence.":[136],"also":[139],"revealed":[140],"prominent":[142],"role":[143],"audience-,":[145],"brand-,":[146],"comparative-,":[147],"content-,":[148],"influencer-,":[149],"social-,":[150],"technology-related":[152],"factors":[153],"influencing":[155],"how":[156],"consumers":[157],"react":[158],"insights":[165],"derived":[166],"one-stop,":[169],"state-of-the-art":[170],"can":[172],"help":[173],"professionals":[181],"recognize":[183],"key":[184],"characteristics":[185],"marketing,":[192],"thus,":[194],"drive":[195],"new":[196],"practices":[202],"employed":[208],"leveraged":[210],"upon":[211],"for":[212],"activities.":[214]},"counts_by_year":[{"year":2026,"cited_by_count":45},{"year":2025,"cited_by_count":109},{"year":2024,"cited_by_count":97},{"year":2023,"cited_by_count":11},{"year":2022,"cited_by_count":1}],"updated_date":"2026-05-24T08:33:08.758527","created_date":"2025-10-10T00:00:00"}