{"id":"https://openalex.org/W4377233788","doi":"https://doi.org/10.1007/s10660-023-09714-4","title":"A novel bidding strategy based on dynamic targeting in real-time bidding market","display_name":"A novel bidding strategy based on dynamic targeting in real-time bidding market","publication_year":2023,"publication_date":"2023-05-22","ids":{"openalex":"https://openalex.org/W4377233788","doi":"https://doi.org/10.1007/s10660-023-09714-4"},"language":"en","primary_location":{"id":"doi:10.1007/s10660-023-09714-4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-023-09714-4","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5018574392","display_name":"Chaoyong Qin","orcid":"https://orcid.org/0000-0002-0394-5929"},"institutions":[{"id":"https://openalex.org/I150807315","display_name":"Guangxi University","ror":"https://ror.org/02c9qn167","country_code":"CN","type":"education","lineage":["https://openalex.org/I150807315"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Chaoyong Qin","raw_affiliation_strings":["School of Business, Guangxi University, Nanning, China"],"raw_orcid":"https://orcid.org/0000-0002-0394-5929","affiliations":[{"raw_affiliation_string":"School of Business, Guangxi University, Nanning, China","institution_ids":["https://openalex.org/I150807315"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110978754","display_name":"Chajuan Hu","orcid":null},"institutions":[{"id":"https://openalex.org/I150807315","display_name":"Guangxi University","ror":"https://ror.org/02c9qn167","country_code":"CN","type":"education","lineage":["https://openalex.org/I150807315"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chajuan Hu","raw_affiliation_strings":["College of Mathematics and Information Science, Guangxi University, Nanning, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Mathematics and Information Science, Guangxi University, Nanning, China","institution_ids":["https://openalex.org/I150807315"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101526411","display_name":"Yujie Feng","orcid":null},"institutions":[{"id":"https://openalex.org/I150807315","display_name":"Guangxi University","ror":"https://ror.org/02c9qn167","country_code":"CN","type":"education","lineage":["https://openalex.org/I150807315"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yujie Feng","raw_affiliation_strings":["College of Mathematics and Information Science, Guangxi University, Nanning, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Mathematics and Information Science, Guangxi University, Nanning, China","institution_ids":["https://openalex.org/I150807315"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5018574392"],"corresponding_institution_ids":["https://openalex.org/I150807315"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":0.6559,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.75734583,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":96,"max":97},"biblio":{"volume":"25","issue":"2","first_page":"1067","last_page":"1088"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9760000109672546,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.8628110885620117},{"id":"https://openalex.org/keywords/real-time-bidding","display_name":"Real-time bidding","score":0.7209749221801758},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.6562384366989136},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.6498438119888306},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5339545011520386},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.43024811148643494},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.4283802807331085},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.42144906520843506},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.4156739413738251},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.38230201601982117},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.357006698846817},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.29404330253601074},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.29383784532546997},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.2841114401817322},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.22411677241325378}],"concepts":[{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.8628110885620117},{"id":"https://openalex.org/C1525070","wikidata":"https://www.wikidata.org/wiki/Q2134714","display_name":"Real-time bidding","level":3,"score":0.7209749221801758},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.6562384366989136},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.6498438119888306},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5339545011520386},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.43024811148643494},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.4283802807331085},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.42144906520843506},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.4156739413738251},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.38230201601982117},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.357006698846817},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.29404330253601074},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.29383784532546997},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.2841114401817322},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.22411677241325378},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s10660-023-09714-4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-023-09714-4","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:elcore:v:25:y:2025:i:2:d:10.1007_s10660-023-09714-4","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10660-023-09714-4","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G4039562014","display_name":null,"funder_award_id":"72062003","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W2022091784","https://openalex.org/W2029523065","https://openalex.org/W2317606158","https://openalex.org/W2325829492","https://openalex.org/W2466419840","https://openalex.org/W2588101506","https://openalex.org/W2726942983","https://openalex.org/W2770888277","https://openalex.org/W2783989358","https://openalex.org/W2885420795","https://openalex.org/W2911078469","https://openalex.org/W2914653609","https://openalex.org/W2928382658","https://openalex.org/W2945611146","https://openalex.org/W2949866046","https://openalex.org/W3092461400","https://openalex.org/W3098378121","https://openalex.org/W3101243714","https://openalex.org/W3122305203","https://openalex.org/W3177062304","https://openalex.org/W3183626212","https://openalex.org/W3206739409"],"related_works":["https://openalex.org/W2588101506","https://openalex.org/W2951754014","https://openalex.org/W2781794391","https://openalex.org/W4367047512","https://openalex.org/W4377233788","https://openalex.org/W118126640","https://openalex.org/W4246749284","https://openalex.org/W4294253313","https://openalex.org/W3211678635","https://openalex.org/W4226261714"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":3}],"updated_date":"2026-01-25T23:04:38.658462","created_date":"2025-10-10T00:00:00"}
