{"id":"https://openalex.org/W4313576053","doi":"https://doi.org/10.1007/s10660-022-09668-z","title":"Efficient combinations of dual incentives on social networks to achieve viral spread","display_name":"Efficient combinations of dual incentives on social networks to achieve viral spread","publication_year":2023,"publication_date":"2023-01-06","ids":{"openalex":"https://openalex.org/W4313576053","doi":"https://doi.org/10.1007/s10660-022-09668-z"},"language":"en","primary_location":{"id":"doi:10.1007/s10660-022-09668-z","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10660-022-09668-z","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10660-022-09668-z.pdf","source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://link.springer.com/content/pdf/10.1007/s10660-022-09668-z.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050932436","display_name":"Jie-Hao Shao","orcid":"https://orcid.org/0000-0003-1677-3545"},"institutions":[{"id":"https://openalex.org/I181679659","display_name":"Shanghai University of Finance and Economics","ror":"https://ror.org/00wtvfq62","country_code":"CN","type":"education","lineage":["https://openalex.org/I181679659"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jie-Hao Shao","raw_affiliation_strings":["School of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai, China"],"raw_orcid":"https://orcid.org/0000-0003-1677-3545","affiliations":[{"raw_affiliation_string":"School of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai, China","institution_ids":["https://openalex.org/I181679659"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070654045","display_name":"E. Zhang","orcid":null},"institutions":[{"id":"https://openalex.org/I170172562","display_name":"Guizhou University of Finance and Economics","ror":"https://ror.org/02sw6yz40","country_code":"CN","type":"education","lineage":["https://openalex.org/I170172562"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"E. Zhang","raw_affiliation_strings":["Guizhou Key Laboratory of Big Data Statistics Analysis, Guizhou University of Finance and Economics, Guizhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Guizhou Key Laboratory of Big Data Statistics Analysis, Guizhou University of Finance and Economics, Guizhou, China","institution_ids":["https://openalex.org/I170172562"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023182705","display_name":"Yi Xiang","orcid":"https://orcid.org/0000-0002-1522-9110"},"institutions":[{"id":"https://openalex.org/I181679659","display_name":"Shanghai University of Finance and Economics","ror":"https://ror.org/00wtvfq62","country_code":"CN","type":"education","lineage":["https://openalex.org/I181679659"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yi Xiang","raw_affiliation_strings":["School of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai, China"],"raw_orcid":"https://orcid.org/0000-0002-1522-9110","affiliations":[{"raw_affiliation_string":"School of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai, China","institution_ids":["https://openalex.org/I181679659"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083073787","display_name":"Ran-Zhe Jing","orcid":null},"institutions":[{"id":"https://openalex.org/I181679659","display_name":"Shanghai University of Finance and Economics","ror":"https://ror.org/00wtvfq62","country_code":"CN","type":"education","lineage":["https://openalex.org/I181679659"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ran-Zhe Jing","raw_affiliation_strings":["School of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai, China","institution_ids":["https://openalex.org/I181679659"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5050932436"],"corresponding_institution_ids":["https://openalex.org/I181679659"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":0.6452,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.63100586,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"24","issue":"4","first_page":"2381","last_page":"2404"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/incentive","display_name":"Incentive","score":0.8416320085525513},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.772910475730896},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.6927288770675659},{"id":"https://openalex.org/keywords/homogeneous","display_name":"Homogeneous","score":0.6750137805938721},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5152345299720764},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.4775443971157074},{"id":"https://openalex.org/keywords/penetration","display_name":"Penetration (warfare)","score":0.47695815563201904},{"id":"https://openalex.org/keywords/diffusion","display_name":"Diffusion","score":0.46730801463127136},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4654942750930786},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.4173273742198944},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.3504437506198883},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.32556411623954773},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.206567645072937},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.15278136730194092},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.1155683696269989},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.09966617822647095},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.08808887004852295},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.08733579516410828}],"concepts":[{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.8416320085525513},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.772910475730896},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6927288770675659},{"id":"https://openalex.org/C66882249","wikidata":"https://www.wikidata.org/wiki/Q169336","display_name":"Homogeneous","level":2,"score":0.6750137805938721},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5152345299720764},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4775443971157074},{"id":"https://openalex.org/C80107235","wikidata":"https://www.wikidata.org/wiki/Q7162625","display_name":"Penetration (warfare)","level":2,"score":0.47695815563201904},{"id":"https://openalex.org/C69357855","wikidata":"https://www.wikidata.org/wiki/Q163214","display_name":"Diffusion","level":2,"score":0.46730801463127136},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4654942750930786},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.4173273742198944},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3504437506198883},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32556411623954773},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.206567645072937},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.15278136730194092},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.1155683696269989},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.09966617822647095},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08808887004852295},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.08733579516410828},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/s10660-022-09668-z","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10660-022-09668-z","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10660-022-09668-z.pdf","source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:pubmedcentral.nih.gov:9816549","is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/9816549","pdf_url":"https://pmc.ncbi.nlm.nih.gov/articles/PMC9816549/pdf/10660_2022_Article_9668.pdf","source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Electron Commer Res","raw_type":"Text"},{"id":"pmh:oai:RePEc:spr:elcore:v:24:y:2024:i:4:d:10.1007_s10660-022-09668-z","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10660-022-09668-z","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.1007/s10660-022-09668-z","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10660-022-09668-z","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10660-022-09668-z.pdf","source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G7138299212","display_name":null,"funder_award_id":"BDSA20190103","funder_id":"https://openalex.org/F4320329846","funder_display_name":"Guizhou Key Laboratory of Big Data Statistics Analysis"}],"funders":[{"id":"https://openalex.org/F4320329846","display_name":"Guizhou Key Laboratory of Big Data Statistics Analysis","ror":null}],"has_content":{"pdf":true,"grobid_xml":false},"content_urls":{"pdf":"https://content.openalex.org/works/W4313576053.pdf"},"referenced_works_count":64,"referenced_works":["https://openalex.org/W1579363129","https://openalex.org/W1981353169","https://openalex.org/W2008620264","https://openalex.org/W2009647787","https://openalex.org/W2040993561","https://openalex.org/W2042123098","https://openalex.org/W2043241593","https://openalex.org/W2048614334","https://openalex.org/W2056609785","https://openalex.org/W2058486861","https://openalex.org/W2066286850","https://openalex.org/W2086099801","https://openalex.org/W2093365321","https://openalex.org/W2112090702","https://openalex.org/W2121821841","https://openalex.org/W2130989712","https://openalex.org/W2136486572","https://openalex.org/W2136525561","https://openalex.org/W2139599676","https://openalex.org/W2150375325","https://openalex.org/W2151234470","https://openalex.org/W2155609509","https://openalex.org/W2188903178","https://openalex.org/W2346581450","https://openalex.org/W2399404755","https://openalex.org/W2424810779","https://openalex.org/W2611789547","https://openalex.org/W2756684257","https://openalex.org/W2796737780","https://openalex.org/W2893399842","https://openalex.org/W2922293894","https://openalex.org/W2940275301","https://openalex.org/W2941732987","https://openalex.org/W2962715553","https://openalex.org/W2980340437","https://openalex.org/W2997302176","https://openalex.org/W2999172991","https://openalex.org/W3001413431","https://openalex.org/W3011114080","https://openalex.org/W3016901189","https://openalex.org/W3022577519","https://openalex.org/W3041122239","https://openalex.org/W3046188739","https://openalex.org/W3081371606","https://openalex.org/W3086057157","https://openalex.org/W3089794748","https://openalex.org/W3097606459","https://openalex.org/W3109622924","https://openalex.org/W3119059633","https://openalex.org/W3123608443","https://openalex.org/W3123734722","https://openalex.org/W3125172345","https://openalex.org/W3156481509","https://openalex.org/W3160760841","https://openalex.org/W4236554952","https://openalex.org/W4253164461","https://openalex.org/W4283713707","https://openalex.org/W4285591450","https://openalex.org/W4286511487","https://openalex.org/W4297081765","https://openalex.org/W4306924566","https://openalex.org/W4309580511","https://openalex.org/W4383905420","https://openalex.org/W6728184090"],"related_works":["https://openalex.org/W1968064866","https://openalex.org/W2913870229","https://openalex.org/W2009647787","https://openalex.org/W2770232349","https://openalex.org/W810849147","https://openalex.org/W181064621","https://openalex.org/W2186792794","https://openalex.org/W2542758684","https://openalex.org/W2349017246","https://openalex.org/W2353202585"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2023,"cited_by_count":1}],"updated_date":"2026-01-20T17:24:06.736184","created_date":"2025-10-10T00:00:00"}
