{"id":"https://openalex.org/W4313595266","doi":"https://doi.org/10.1007/s10660-022-09653-6","title":"Be constantly different! How to manage influencer authenticity","display_name":"Be constantly different! How to manage influencer authenticity","publication_year":2023,"publication_date":"2023-01-04","ids":{"openalex":"https://openalex.org/W4313595266","doi":"https://doi.org/10.1007/s10660-022-09653-6"},"language":"en","primary_location":{"id":"doi:10.1007/s10660-022-09653-6","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10660-022-09653-6","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10660-022-09653-6.pdf","source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1007/s10660-022-09653-6.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003742092","display_name":"Robert Zniva","orcid":"https://orcid.org/0000-0003-2212-2933"},"institutions":[{"id":"https://openalex.org/I4210087982","display_name":"Fachhochschule Salzburg","ror":"https://ror.org/0072dxg89","country_code":"AT","type":"education","lineage":["https://openalex.org/I4210087982"]}],"countries":["AT"],"is_corresponding":true,"raw_author_name":"Robert Zniva","raw_affiliation_strings":["Department of Business and Tourism, Salzburg University of Applied Sciences, Uhrstein S\u00fcd 1, A-5412, Puch bei Salzburg, Austria"],"raw_orcid":"https://orcid.org/0000-0003-2212-2933","affiliations":[{"raw_affiliation_string":"Department of Business and Tourism, Salzburg University of Applied Sciences, Uhrstein S\u00fcd 1, A-5412, Puch bei Salzburg, Austria","institution_ids":["https://openalex.org/I4210087982"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005379245","display_name":"Wolfgang Weitzl","orcid":"https://orcid.org/0000-0001-9208-435X"},"institutions":[{"id":"https://openalex.org/I4210136249","display_name":"University of Applied Sciences Upper Austria","ror":"https://ror.org/03jqp6d56","country_code":"AT","type":"education","lineage":["https://openalex.org/I4210136249"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Wolfgang J. Weitzl","raw_affiliation_strings":["Institute of Digital Business, University of Applied Sciences Upper Austria, Wehrgrabengasse 1-3, A-4400, Steyr, Austria"],"raw_orcid":"https://orcid.org/0000-0001-9208-435X","affiliations":[{"raw_affiliation_string":"Institute of Digital Business, University of Applied Sciences Upper Austria, Wehrgrabengasse 1-3, A-4400, Steyr, Austria","institution_ids":["https://openalex.org/I4210136249"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5028907072","display_name":"Christina Lindmoser","orcid":null},"institutions":[{"id":"https://openalex.org/I4210087982","display_name":"Fachhochschule Salzburg","ror":"https://ror.org/0072dxg89","country_code":"AT","type":"education","lineage":["https://openalex.org/I4210087982"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Christina Lindmoser","raw_affiliation_strings":["Department of Business and Tourism, Salzburg University of Applied Sciences, Uhrstein S\u00fcd 1, A-5412, Puch bei Salzburg, Austria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business and Tourism, Salzburg University of Applied Sciences, Uhrstein S\u00fcd 1, A-5412, Puch bei Salzburg, Austria","institution_ids":["https://openalex.org/I4210087982"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5003742092"],"corresponding_institution_ids":["https://openalex.org/I4210087982"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":{"value":2290,"currency":"EUR","value_usd":2890},"fwci":53.6528,"has_fulltext":true,"cited_by_count":109,"citation_normalized_percentile":{"value":0.99924438,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":"23","issue":"3","first_page":"1485","last_page":"1514"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.9854218363761902},{"id":"https://openalex.org/keywords/consistency","display_name":"Consistency (knowledge bases)","score":0.6507949829101562},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6344464421272278},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5825893878936768},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5712862014770508},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5459235906600952},{"id":"https://openalex.org/keywords/construct","display_name":"Construct (python library)","score":0.5174001455307007},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.47651612758636475},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.456708163022995},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.24325653910636902},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.14470592141151428},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.1351265013217926},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.07475647330284119}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9854218363761902},{"id":"https://openalex.org/C2776436953","wikidata":"https://www.wikidata.org/wiki/Q5163215","display_name":"Consistency (knowledge bases)","level":2,"score":0.6507949829101562},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6344464421272278},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5825893878936768},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5712862014770508},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5459235906600952},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.5174001455307007},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.47651612758636475},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.456708163022995},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.24325653910636902},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14470592141151428},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.1351265013217926},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.07475647330284119},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s10660-022-09653-6","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10660-022-09653-6","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10660-022-09653-6.pdf","source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09653-6","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10660-022-09653-6","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.1007/s10660-022-09653-6","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10660-022-09653-6","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10660-022-09653-6.pdf","source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions","score":0.7099999785423279}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4313595266.pdf"},"referenced_works_count":119,"referenced_works":["https://openalex.org/W195422942","https://openalex.org/W593456662","https://openalex.org/W630778968","https://openalex.org/W646050434","https://openalex.org/W649038983","https://openalex.org/W948920848","https://openalex.org/W1483478140","https://openalex.org/W1507994783","https://openalex.org/W1517229207","https://openalex.org/W1809981390","https://openalex.org/W1846815695","https://openalex.org/W1954192146","https://openalex.org/W1963937692","https://openalex.org/W1964924375","https://openalex.org/W1966842282","https://openalex.org/W1969462342","https://openalex.org/W1973107123","https://openalex.org/W1974065322","https://openalex.org/W1976725612","https://openalex.org/W1979636821","https://openalex.org/W1982284187","https://openalex.org/W1990047999","https://openalex.org/W2010361971","https://openalex.org/W2011761262","https://openalex.org/W2024181881","https://openalex.org/W2028736350","https://openalex.org/W2034119319","https://openalex.org/W2037069089","https://openalex.org/W2045844751","https://openalex.org/W2048427528","https://openalex.org/W2052194544","https://openalex.org/W2052286673","https://openalex.org/W2062350780","https://openalex.org/W2066057850","https://openalex.org/W2078405381","https://openalex.org/W2081540323","https://openalex.org/W2083885677","https://openalex.org/W2089939900","https://openalex.org/W2093499986","https://openalex.org/W2101044775","https://openalex.org/W2103353601","https://openalex.org/W2106096361","https://openalex.org/W2120061261","https://openalex.org/W2122305905","https://openalex.org/W2125707591","https://openalex.org/W2139091992","https://openalex.org/W2147623517","https://openalex.org/W2157496882","https://openalex.org/W2157698418","https://openalex.org/W2259078277","https://openalex.org/W2269073118","https://openalex.org/W2313304402","https://openalex.org/W2332615810","https://openalex.org/W2353334026","https://openalex.org/W2362792986","https://openalex.org/W2386188707","https://openalex.org/W2465607256","https://openalex.org/W2489895582","https://openalex.org/W2506867578","https://openalex.org/W2512228757","https://openalex.org/W2548053772","https://openalex.org/W2550156300","https://openalex.org/W2579942095","https://openalex.org/W2594264661","https://openalex.org/W2625549901","https://openalex.org/W2736051199","https://openalex.org/W2767803329","https://openalex.org/W2789922037","https://openalex.org/W2793348605","https://openalex.org/W2795456464","https://openalex.org/W2803475921","https://openalex.org/W2809228629","https://openalex.org/W2883147592","https://openalex.org/W2899328499","https://openalex.org/W2899351518","https://openalex.org/W2899866965","https://openalex.org/W2902137523","https://openalex.org/W2913701832","https://openalex.org/W2952593769","https://openalex.org/W2954982670","https://openalex.org/W2956208315","https://openalex.org/W2964600867","https://openalex.org/W2971238883","https://openalex.org/W2980352117","https://openalex.org/W2999899591","https://openalex.org/W3004003200","https://openalex.org/W3004167108","https://openalex.org/W3013347864","https://openalex.org/W3014038267","https://openalex.org/W3018040682","https://openalex.org/W3021455546","https://openalex.org/W3025966191","https://openalex.org/W3046781422","https://openalex.org/W3114380247","https://openalex.org/W3122657203","https://openalex.org/W3122761507","https://openalex.org/W3123148442","https://openalex.org/W3125575774","https://openalex.org/W3157273096","https://openalex.org/W3158344359","https://openalex.org/W3159400715","https://openalex.org/W3163052365","https://openalex.org/W3176842108","https://openalex.org/W3200406084","https://openalex.org/W3202212685","https://openalex.org/W3205294888","https://openalex.org/W3215923520","https://openalex.org/W4205873694","https://openalex.org/W4210775875","https://openalex.org/W4213240252","https://openalex.org/W4220694166","https://openalex.org/W4235678817","https://openalex.org/W4239731242","https://openalex.org/W4240463746","https://openalex.org/W4242883546","https://openalex.org/W4280507968","https://openalex.org/W4282040648","https://openalex.org/W4285176712","https://openalex.org/W7019980452"],"related_works":["https://openalex.org/W4297998858","https://openalex.org/W3032906336","https://openalex.org/W4387516697","https://openalex.org/W2888161589","https://openalex.org/W4390684555","https://openalex.org/W4298012679","https://openalex.org/W4285058228","https://openalex.org/W4285206610","https://openalex.org/W4246539208","https://openalex.org/W2358812761"],"abstract_inverted_index":{"Abstract":[0],"Social":[1],"media":[2],"influencers":[3],"are":[4,44],"increasingly":[5,45],"approached":[6],"by":[7,34],"marketers":[8],"to":[9,64,67],"advocate":[10],"brands":[11],"and":[12,28,112,137],"products.":[13],"This":[14],"practice":[15],"is":[16,59,131],"commonly":[17],"called":[18],"\u2018influencer":[19],"marketing\u2019.":[20],"Influencers":[21],"can":[22],"take":[23],"advantage":[24],"of":[25,47,55,79,124],"their":[26,115],"reach":[27],"importance":[29],"for":[30,95],"consumers\u2019":[31,96],"decision":[32],"making":[33],"obtaining":[35],"rewards":[36],"from":[37],"marketers.":[38],"At":[39],"the":[40,53,77,80],"same":[41],"time,":[42],"consumers":[43],"aware":[46],"this":[48,51,71],"practice.":[49],"In":[50,70],"context,":[52],"perception":[54],"an":[56,100],"influencers\u00b4":[57],"authenticity":[58,82,126,136],"key":[60],"when":[61],"it":[62],"comes":[63],"his/her":[65],"ability":[66],"persuade":[68],"others.":[69],"research,":[72],"we":[73,106],"shed":[74],"light":[75],"on":[76,127],"nature":[78],"influencer":[81,125],"construct,":[83],"its":[84,89],"boundaries":[85],"as":[86,88],"well":[87],"relationships":[90],"with":[91],"brand-related":[92],"variables":[93],"responsible":[94],"buying":[97],"decisions.":[98],"Using":[99],"experimental":[101],"approach":[102],"(n":[103],"=":[104],"163),":[105],"demonstrate":[107],"that":[108],"especially":[109],"influencers\u2019":[110],"uniqueness":[111],"consistency":[113],"increase":[114],"authenticity.":[116],"Furthermore,":[117],"our":[118],"results":[119],"show":[120],"a":[121],"strong":[122],"impact":[123],"purchase":[128],"intention,":[129],"which":[130],"partially":[132],"mediated":[133],"via":[134],"brand":[135,138],"attitude.":[139]},"counts_by_year":[{"year":2026,"cited_by_count":28},{"year":2025,"cited_by_count":37},{"year":2024,"cited_by_count":41},{"year":2023,"cited_by_count":3}],"updated_date":"2026-06-13T06:13:01.061226","created_date":"2025-10-10T00:00:00"}
