{"id":"https://openalex.org/W4367679264","doi":"https://doi.org/10.1007/s10660-022-09636-7","title":"Political social media marketing: a systematic literature review and agenda for future research","display_name":"Political social media marketing: a systematic literature review and agenda for future research","publication_year":2023,"publication_date":"2023-05-02","ids":{"openalex":"https://openalex.org/W4367679264","doi":"https://doi.org/10.1007/s10660-022-09636-7"},"language":"en","primary_location":{"id":"doi:10.1007/s10660-022-09636-7","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10660-022-09636-7","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10660-022-09636-7.pdf","source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1007/s10660-022-09636-7.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091680316","display_name":"Aman Abid","orcid":"https://orcid.org/0000-0002-9586-9731"},"institutions":[{"id":"https://openalex.org/I177877127","display_name":"The University of Western Australia","ror":"https://ror.org/047272k79","country_code":"AU","type":"education","lineage":["https://openalex.org/I177877127"]},{"id":"https://openalex.org/I207789805","display_name":"Lahore University of Management Sciences","ror":"https://ror.org/05b5x4a35","country_code":"PK","type":"education","lineage":["https://openalex.org/I207789805"]}],"countries":["AU","PK"],"is_corresponding":false,"raw_author_name":"Aman Abid","raw_affiliation_strings":["Suleman Dawood School of Business, LUMS, Lahore, Pakistan","UWA Business School, The University of Western Australia, Perth, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Suleman Dawood School of Business, LUMS, Lahore, Pakistan","institution_ids":["https://openalex.org/I207789805"]},{"raw_affiliation_string":"UWA Business School, The University of Western Australia, Perth, Australia","institution_ids":["https://openalex.org/I177877127"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003086025","display_name":"Sanjit Kumar Roy","orcid":"https://orcid.org/0000-0003-4932-2222"},"institutions":[{"id":"https://openalex.org/I177877127","display_name":"The University of Western Australia","ror":"https://ror.org/047272k79","country_code":"AU","type":"education","lineage":["https://openalex.org/I177877127"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Sanjit K. Roy","raw_affiliation_strings":["Department of Marketing, The University of Western Australia, Perth, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, The University of Western Australia, Perth, Australia","institution_ids":["https://openalex.org/I177877127"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084327415","display_name":"Jennifer Lees\u2010Marshment","orcid":"https://orcid.org/0000-0003-2495-379X"},"institutions":[{"id":"https://openalex.org/I154130895","display_name":"University of Auckland","ror":"https://ror.org/03b94tp07","country_code":"NZ","type":"education","lineage":["https://openalex.org/I154130895"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Jennifer Lees-Marshment","raw_affiliation_strings":["School of Social Sciences, The University of Auckland, Auckland, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Social Sciences, The University of Auckland, Auckland, New Zealand","institution_ids":["https://openalex.org/I154130895"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022661428","display_name":"Bidit Lal Dey","orcid":"https://orcid.org/0000-0002-0019-2124"},"institutions":[{"id":"https://openalex.org/I59433898","display_name":"Brunel University of London","ror":"https://ror.org/00dn4t376","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I59433898"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Bidit L. Dey","raw_affiliation_strings":["Brunel University, London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Brunel University, London, UK","institution_ids":["https://openalex.org/I59433898"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5054630484","display_name":"Syed Sardar Muhammad","orcid":"https://orcid.org/0000-0003-2005-7103"},"institutions":[{"id":"https://openalex.org/I59433898","display_name":"Brunel University of London","ror":"https://ror.org/00dn4t376","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I59433898"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Syed S. Muhammad","raw_affiliation_strings":["Brunel University, London, UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Brunel University, London, UK","institution_ids":["https://openalex.org/I59433898"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100777365","display_name":"Satish Kumar","orcid":"https://orcid.org/0000-0001-5200-1476"},"institutions":[{"id":"https://openalex.org/I150870154","display_name":"Indian Institute of Management Ahmedabad","ror":"https://ror.org/02egcpy68","country_code":"IN","type":"education","lineage":["https://openalex.org/I150870154"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Satish Kumar","raw_affiliation_strings":["Finance and Accounting Area, Indian Institute of Management Nagpur, Nagpur, India"],"raw_orcid":"https://orcid.org/0000-0001-5200-1476","affiliations":[{"raw_affiliation_string":"Finance and Accounting Area, Indian Institute of Management Nagpur, Nagpur, India","institution_ids":["https://openalex.org/I150870154"]}]}],"institutions":[],"countries_distinct_count":5,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5100777365"],"corresponding_institution_ids":["https://openalex.org/I150870154"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":{"value":2290,"currency":"EUR","value_usd":2890},"fwci":18.6298,"has_fulltext":true,"cited_by_count":41,"citation_normalized_percentile":{"value":0.99477937,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"25","issue":"2","first_page":"741","last_page":"776"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9977999925613403,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9977999925613403,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11540","display_name":"Gender, Feminism, and Media","score":0.988099992275238,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/politics","display_name":"Politics","score":0.648168683052063},{"id":"https://openalex.org/keywords/categorization","display_name":"Categorization","score":0.6106074452400208},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.5342817306518555},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5327171087265015},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.48689690232276917},{"id":"https://openalex.org/keywords/marketing-science","display_name":"Marketing science","score":0.4794955849647522},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.47331368923187256},{"id":"https://openalex.org/keywords/systematic-review","display_name":"Systematic review","score":0.4698072075843811},{"id":"https://openalex.org/keywords/political-communication","display_name":"Political communication","score":0.446820467710495},{"id":"https://openalex.org/keywords/social-marketing","display_name":"Social marketing","score":0.4300575852394104},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.39497828483581543},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.3356708288192749},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.32838159799575806},{"id":"https://openalex.org/keywords/marketing-management","display_name":"Marketing management","score":0.27725738286972046},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.19361239671707153},{"id":"https://openalex.org/keywords/epistemology","display_name":"Epistemology","score":0.1498875617980957},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.12798649072647095},{"id":"https://openalex.org/keywords/history","display_name":"History","score":0.07211491465568542}],"concepts":[{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.648168683052063},{"id":"https://openalex.org/C94124525","wikidata":"https://www.wikidata.org/wiki/Q912550","display_name":"Categorization","level":2,"score":0.6106074452400208},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5342817306518555},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5327171087265015},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.48689690232276917},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.4794955849647522},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.47331368923187256},{"id":"https://openalex.org/C189708586","wikidata":"https://www.wikidata.org/wiki/Q1504425","display_name":"Systematic review","level":3,"score":0.4698072075843811},{"id":"https://openalex.org/C90508534","wikidata":"https://www.wikidata.org/wiki/Q1660049","display_name":"Political communication","level":3,"score":0.446820467710495},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.4300575852394104},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.39497828483581543},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.3356708288192749},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32838159799575806},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.27725738286972046},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.19361239671707153},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.1498875617980957},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.12798649072647095},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.07211491465568542},{"id":"https://openalex.org/C2779473830","wikidata":"https://www.wikidata.org/wiki/Q1540899","display_name":"MEDLINE","level":2,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":6,"locations":[{"id":"doi:10.1007/s10660-022-09636-7","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10660-022-09636-7","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10660-022-09636-7.pdf","source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:pure.atira.dk:openaire/b2442bee-66c2-469d-a7b9-7d8a4bbaf2c2","is_oa":true,"landing_page_url":"https://admin.research-repository.uwa.edu.au/en/publications/b2442bee-66c2-469d-a7b9-7d8a4bbaf2c2","pdf_url":null,"source":{"id":"https://openalex.org/S4306402523","display_name":"UWA Profiles and Research Repository (University of Western Australia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I177877127","host_organization_name":"The University of Western Australia","host_organization_lineage":["https://openalex.org/I177877127"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Abid, A, Roy, S K, Lees-Marshment, J, Dey, B L, Muhammad, S S & Kumar, S 2025, 'Political social media marketing : a systematic literature review and agenda for future research', Electronic Commerce Research, vol. 25, no. 2, 102501, pp. 741-776. https://doi.org/10.1007/s10660-022-09636-7","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:bura.brunel.ac.uk:2438/28270","is_oa":true,"landing_page_url":"https://bura.brunel.ac.uk/handle/2438/28270","pdf_url":"http://bura.brunel.ac.uk/bitstream/2438/28270/1/FullText.pdf","source":{"id":"https://openalex.org/S4306401473","display_name":"Brunel University Research Archive (BURA) (Brunel University London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I59433898","host_organization_name":"Brunel University of London","host_organization_lineage":["https://openalex.org/I59433898"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"pmh:oai:discovery.dundee.ac.uk:publications/32bc57e4-a1bb-43c6-8909-b27aea79ac95","is_oa":true,"landing_page_url":"https://discovery.dundee.ac.uk/en/publications/32bc57e4-a1bb-43c6-8909-b27aea79ac95","pdf_url":"https://discovery.dundee.ac.uk/ws/files/119458831/s10660-022-09636-7.pdf","source":{"id":"https://openalex.org/S4306400523","display_name":"Discovery Research Portal (University of Dundee)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I177639307","host_organization_name":"University of Dundee","host_organization_lineage":["https://openalex.org/I177639307"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Abid, A, Roy, S K, Lees-Marshment, J, Dey, B L, Muhammad, S S & Kumar, S 2023, 'Political social media marketing : a systematic literature review and agenda for future research', Electronic Commerce Research. https://doi.org/10.1007/s10660-022-09636-7","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:RePEc:spr:elcore:v:25:y:2025:i:2:d:10.1007_s10660-022-09636-7","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10660-022-09636-7","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:discovery.dundee.ac.uk:openaire_cris_publications/32bc57e4-a1bb-43c6-8909-b27aea79ac95","is_oa":true,"landing_page_url":"https://discovery.dundee.ac.uk/files/119458831/s10660-022-09636-7.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306400523","display_name":"Discovery Research Portal (University of Dundee)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I177639307","host_organization_name":"University of Dundee","host_organization_lineage":["https://openalex.org/I177639307"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Abid, A, Roy, S K, Lees-Marshment, J, Dey, B L, Muhammad, S S & Kumar, S 2023, 'Political social media marketing : a systematic literature review and agenda for future research', Electronic Commerce Research. https://doi.org/10.1007/s10660-022-09636-7","raw_type":"info:eu-repo/semantics/publishedVersion"}],"best_oa_location":{"id":"doi:10.1007/s10660-022-09636-7","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10660-022-09636-7","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10660-022-09636-7.pdf","source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4367679264.pdf"},"referenced_works_count":123,"referenced_works":["https://openalex.org/W1133550796","https://openalex.org/W1621429820","https://openalex.org/W1964583229","https://openalex.org/W1979290264","https://openalex.org/W1986035042","https://openalex.org/W1989216775","https://openalex.org/W2008675736","https://openalex.org/W2010235029","https://openalex.org/W2013330046","https://openalex.org/W2018899178","https://openalex.org/W2023469943","https://openalex.org/W2026901133","https://openalex.org/W2030080881","https://openalex.org/W2031580567","https://openalex.org/W2034484407","https://openalex.org/W2044547964","https://openalex.org/W2047007952","https://openalex.org/W2051588238","https://openalex.org/W2055389078","https://openalex.org/W2078704670","https://openalex.org/W2078758154","https://openalex.org/W2089831793","https://openalex.org/W2093672999","https://openalex.org/W2111942907","https://openalex.org/W2121001699","https://openalex.org/W2122634038","https://openalex.org/W2122768322","https://openalex.org/W2132652356","https://openalex.org/W2152818647","https://openalex.org/W2227418097","https://openalex.org/W2257959469","https://openalex.org/W2262509731","https://openalex.org/W2333193932","https://openalex.org/W2336517622","https://openalex.org/W2336598733","https://openalex.org/W2507782706","https://openalex.org/W2511119763","https://openalex.org/W2520668686","https://openalex.org/W2520903847","https://openalex.org/W2522716250","https://openalex.org/W2527730690","https://openalex.org/W2549920110","https://openalex.org/W2562789079","https://openalex.org/W2565782766","https://openalex.org/W2579772640","https://openalex.org/W2583313745","https://openalex.org/W2588926891","https://openalex.org/W2594306592","https://openalex.org/W2600717989","https://openalex.org/W2607026107","https://openalex.org/W2612833211","https://openalex.org/W2619799373","https://openalex.org/W2620926317","https://openalex.org/W2622316207","https://openalex.org/W2622446730","https://openalex.org/W2623560974","https://openalex.org/W2627035078","https://openalex.org/W2724263390","https://openalex.org/W2727898286","https://openalex.org/W2728149611","https://openalex.org/W2728933266","https://openalex.org/W2744912550","https://openalex.org/W2753443697","https://openalex.org/W2761861866","https://openalex.org/W2767327746","https://openalex.org/W2770276919","https://openalex.org/W2779906869","https://openalex.org/W2782547129","https://openalex.org/W2785902509","https://openalex.org/W2794863590","https://openalex.org/W2795653655","https://openalex.org/W2841954225","https://openalex.org/W2885570396","https://openalex.org/W2894700127","https://openalex.org/W2897295817","https://openalex.org/W2898493519","https://openalex.org/W2898534870","https://openalex.org/W2903579812","https://openalex.org/W2913497312","https://openalex.org/W2913600397","https://openalex.org/W2938983520","https://openalex.org/W2940497988","https://openalex.org/W2947767506","https://openalex.org/W2953604131","https://openalex.org/W2968989054","https://openalex.org/W2969336991","https://openalex.org/W2969850296","https://openalex.org/W2973019974","https://openalex.org/W2978292091","https://openalex.org/W2979963738","https://openalex.org/W2981378110","https://openalex.org/W2982688298","https://openalex.org/W2986920161","https://openalex.org/W2994618197","https://openalex.org/W2994737542","https://openalex.org/W2997875840","https://openalex.org/W2999600010","https://openalex.org/W3000726029","https://openalex.org/W3003969797","https://openalex.org/W3005356854","https://openalex.org/W3009104477","https://openalex.org/W3011243530","https://openalex.org/W3012440800","https://openalex.org/W3030512304","https://openalex.org/W3035038093","https://openalex.org/W3035423599","https://openalex.org/W3035686316","https://openalex.org/W3091801946","https://openalex.org/W3093929504","https://openalex.org/W3106037418","https://openalex.org/W3111769891","https://openalex.org/W3120302401","https://openalex.org/W3120900497","https://openalex.org/W3123158399","https://openalex.org/W3125505924","https://openalex.org/W3129572046","https://openalex.org/W3154271163","https://openalex.org/W3195702599","https://openalex.org/W4220991995","https://openalex.org/W4244513589","https://openalex.org/W4249424355","https://openalex.org/W4254168406","https://openalex.org/W6996502359"],"related_works":["https://openalex.org/W2165912799","https://openalex.org/W2735662278","https://openalex.org/W2382615723","https://openalex.org/W4311804456","https://openalex.org/W1987484445","https://openalex.org/W2623658258","https://openalex.org/W2143413548","https://openalex.org/W1969219540","https://openalex.org/W2370459448","https://openalex.org/W595109299"],"abstract_inverted_index":{"Abstract":[0],"We":[1,49,68],"focus":[2],"on":[3,18,121],"political":[4,16,30,119,132],"marketing":[5,17,33,135],"and":[6,39,47,51,59,101,118],"conduct":[7],"a":[8,125],"systematic":[9,22],"literature":[10,23,58,88,108],"review":[11,24,79],"of":[12,29],"journal":[13,42],"articles":[14,43],"exploring":[15],"social":[19,31,122,133],"media.":[20,123],"The":[21,78],"delineates":[25],"the":[26,53,57,70,76,82,87,97,107],"current":[27],"state":[28],"media":[32,134],"literature.":[34,77],"It":[35],"spans":[36],"six":[37],"databases":[38],"comprises":[40],"sixty-six":[41],"published":[44],"between":[45],"2011":[46],"2020.":[48],"identify":[50],"categorize":[52],"variables":[54],"studied":[55],"in":[56,75,96,146],"develop":[60],"an":[61],"integrative":[62],"framework":[63],"that":[64,73,81],"links":[65],"these":[66],"variables.":[67],"describe":[69],"research":[71],"themes":[72],"exist":[74],"demonstrates":[80],"field":[83],"is":[84,89],"growing.":[85],"However,":[86],"fragmented,":[90],"along":[91],"with":[92,128],"being":[93],"predominantly":[94],"based":[95],"US":[98],"context.":[99],"Conceptual":[100],"theoretical":[102],"shortcomings":[103],"also":[104],"exist.":[105],"Moreover,":[106],"ignores":[109],"pertinent":[110],"contemporary":[111],"topics":[112],"such":[113],"as":[114],"co-creation,":[115],"influencer":[116],"marketing,":[117],"advertising":[120],"Nevertheless,":[124],"nascent":[126],"domain":[127],"growing":[129],"practical":[130],"significance,":[131],"provides":[136],"various":[137],"exciting":[138],"avenues":[139],"for":[140],"further":[141],"research,":[142],"which":[143],"we":[144],"outline":[145],"this":[147],"study.":[148]},"counts_by_year":[{"year":2026,"cited_by_count":8},{"year":2025,"cited_by_count":20},{"year":2024,"cited_by_count":11},{"year":2023,"cited_by_count":2}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2023-05-03T00:00:00"}