{"id":"https://openalex.org/W4303614131","doi":"https://doi.org/10.1007/s10660-022-09619-8","title":"Fission marketing on social media platforms with consumer sentiment considerations","display_name":"Fission marketing on social media platforms with consumer sentiment considerations","publication_year":2022,"publication_date":"2022-10-08","ids":{"openalex":"https://openalex.org/W4303614131","doi":"https://doi.org/10.1007/s10660-022-09619-8"},"language":"en","primary_location":{"id":"doi:10.1007/s10660-022-09619-8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-022-09619-8","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068048602","display_name":"Caixia Hao","orcid":"https://orcid.org/0000-0002-9155-1726"},"institutions":[{"id":"https://openalex.org/I90610280","display_name":"South China University of Technology","ror":"https://ror.org/0530pts50","country_code":"CN","type":"education","lineage":["https://openalex.org/I90610280"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Caixia Hao","raw_affiliation_strings":["Department of Electronic Business, South China University of Technology, Guangzhou, 510006, Guangdong, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Electronic Business, South China University of Technology, Guangzhou, 510006, Guangdong, China","institution_ids":["https://openalex.org/I90610280"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001034445","display_name":"Lei Yang","orcid":"https://orcid.org/0000-0003-1907-4627"},"institutions":[{"id":"https://openalex.org/I90610280","display_name":"South China University of Technology","ror":"https://ror.org/0530pts50","country_code":"CN","type":"education","lineage":["https://openalex.org/I90610280"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Lei Yang","raw_affiliation_strings":["Department of Electronic Business, South China University of Technology, Guangzhou, 510006, Guangdong, China"],"raw_orcid":"https://orcid.org/0000-0003-1907-4627","affiliations":[{"raw_affiliation_string":"Department of Electronic Business, South China University of Technology, Guangzhou, 510006, Guangdong, China","institution_ids":["https://openalex.org/I90610280"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5068048602"],"corresponding_institution_ids":["https://openalex.org/I90610280"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":1.5834,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.87183515,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":"24","issue":"3","first_page":"2143","last_page":"2173"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/fission","display_name":"Fission","score":0.7370089888572693},{"id":"https://openalex.org/keywords/reputation","display_name":"Reputation","score":0.5933824181556702},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5533964037895203},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4880191385746002},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.33102577924728394},{"id":"https://openalex.org/keywords/nuclear-physics","display_name":"Nuclear physics","score":0.07458075881004333},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.07004794478416443},{"id":"https://openalex.org/keywords/physics","display_name":"Physics","score":0.06674069166183472}],"concepts":[{"id":"https://openalex.org/C12294094","wikidata":"https://www.wikidata.org/wiki/Q929080","display_name":"Fission","level":3,"score":0.7370089888572693},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.5933824181556702},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5533964037895203},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4880191385746002},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33102577924728394},{"id":"https://openalex.org/C185544564","wikidata":"https://www.wikidata.org/wiki/Q81197","display_name":"Nuclear physics","level":1,"score":0.07458075881004333},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.07004794478416443},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.06674069166183472},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C152568617","wikidata":"https://www.wikidata.org/wiki/Q2348","display_name":"Neutron","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s10660-022-09619-8","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-022-09619-8","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:elcore:v:24:y:2024:i:3:d:10.1007_s10660-022-09619-8","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10660-022-09619-8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6700000166893005,"id":"https://metadata.un.org/sdg/1","display_name":"No poverty"}],"awards":[{"id":"https://openalex.org/G4291367929","display_name":null,"funder_award_id":"72071081","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":43,"referenced_works":["https://openalex.org/W1633062978","https://openalex.org/W1942119976","https://openalex.org/W2002819144","https://openalex.org/W2029485242","https://openalex.org/W2097090480","https://openalex.org/W2111312199","https://openalex.org/W2145509563","https://openalex.org/W2163070038","https://openalex.org/W2416934933","https://openalex.org/W2472832931","https://openalex.org/W2517951452","https://openalex.org/W2760764137","https://openalex.org/W2761816695","https://openalex.org/W2884685243","https://openalex.org/W2903321714","https://openalex.org/W2907833250","https://openalex.org/W2965971711","https://openalex.org/W2972436544","https://openalex.org/W2988645618","https://openalex.org/W3015589225","https://openalex.org/W3032416632","https://openalex.org/W3036149069","https://openalex.org/W3089794748","https://openalex.org/W3118579620","https://openalex.org/W3123052473","https://openalex.org/W3123222058","https://openalex.org/W3124067311","https://openalex.org/W3125486937","https://openalex.org/W3129572046","https://openalex.org/W3138685559","https://openalex.org/W3152402365","https://openalex.org/W3162447241","https://openalex.org/W3167198290","https://openalex.org/W3205493401","https://openalex.org/W3208627367","https://openalex.org/W3209970599","https://openalex.org/W3217188587","https://openalex.org/W4220805205","https://openalex.org/W4221041709","https://openalex.org/W4280492100","https://openalex.org/W4285601892","https://openalex.org/W4288489183","https://openalex.org/W4297179589"],"related_works":["https://openalex.org/W2587941398","https://openalex.org/W2068869647","https://openalex.org/W2139860580","https://openalex.org/W2796399804","https://openalex.org/W2924029357","https://openalex.org/W3125460044","https://openalex.org/W4200484982","https://openalex.org/W2168255510","https://openalex.org/W4254229471","https://openalex.org/W2330453678"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}