{"id":"https://openalex.org/W3096513546","doi":"https://doi.org/10.1007/s10660-020-09435-y","title":"What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige","display_name":"What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige","publication_year":2020,"publication_date":"2020-10-29","ids":{"openalex":"https://openalex.org/W3096513546","doi":"https://doi.org/10.1007/s10660-020-09435-y","mag":"3096513546"},"language":"en","primary_location":{"id":"doi:10.1007/s10660-020-09435-y","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-020-09435-y","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079330637","display_name":"Xiumin Chu","orcid":null},"institutions":[{"id":"https://openalex.org/I143868143","display_name":"Anhui University","ror":"https://ror.org/05th6yx34","country_code":"CN","type":"education","lineage":["https://openalex.org/I143868143"]},{"id":"https://openalex.org/I16365422","display_name":"Hefei University of Technology","ror":"https://ror.org/02czkny70","country_code":"CN","type":"education","lineage":["https://openalex.org/I16365422"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiumin Chu","raw_affiliation_strings":["Key Laboratory of Process Optimization and Intelligent Decision Making, Ministry of Education, Hefei, 230009, Anhui, China","School of Management, Hefei University of Technology, Hefei, 230009, Anhui, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Key Laboratory of Process Optimization and Intelligent Decision Making, Ministry of Education, Hefei, 230009, Anhui, China","institution_ids":["https://openalex.org/I143868143"]},{"raw_affiliation_string":"School of Management, Hefei University of Technology, Hefei, 230009, Anhui, China","institution_ids":["https://openalex.org/I16365422"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030946475","display_name":"Yezheng Liu","orcid":"https://orcid.org/0000-0002-9193-5236"},"institutions":[{"id":"https://openalex.org/I143868143","display_name":"Anhui University","ror":"https://ror.org/05th6yx34","country_code":"CN","type":"education","lineage":["https://openalex.org/I143868143"]},{"id":"https://openalex.org/I16365422","display_name":"Hefei University of Technology","ror":"https://ror.org/02czkny70","country_code":"CN","type":"education","lineage":["https://openalex.org/I16365422"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yezheng Liu","raw_affiliation_strings":["Key Laboratory of Process Optimization and Intelligent Decision Making, Ministry of Education, Hefei, 230009, Anhui, China","School of Management, Hefei University of Technology, Hefei, 230009, Anhui, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Key Laboratory of Process Optimization and Intelligent Decision Making, Ministry of Education, Hefei, 230009, Anhui, China","institution_ids":["https://openalex.org/I143868143"]},{"raw_affiliation_string":"School of Management, Hefei University of Technology, Hefei, 230009, Anhui, China","institution_ids":["https://openalex.org/I16365422"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083694318","display_name":"Xiayu Chen","orcid":"https://orcid.org/0000-0002-2318-9921"},"institutions":[{"id":"https://openalex.org/I143868143","display_name":"Anhui University","ror":"https://ror.org/05th6yx34","country_code":"CN","type":"education","lineage":["https://openalex.org/I143868143"]},{"id":"https://openalex.org/I16365422","display_name":"Hefei University of Technology","ror":"https://ror.org/02czkny70","country_code":"CN","type":"education","lineage":["https://openalex.org/I16365422"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Xiayu Chen","raw_affiliation_strings":["Key Laboratory of Process Optimization and Intelligent Decision Making, Ministry of Education, Hefei, 230009, Anhui, China","School of Management, Hefei University of Technology, Hefei, 230009, Anhui, China"],"raw_orcid":"https://orcid.org/0000-0002-2318-9921","affiliations":[{"raw_affiliation_string":"Key Laboratory of Process Optimization and Intelligent Decision Making, Ministry of Education, Hefei, 230009, Anhui, China","institution_ids":["https://openalex.org/I143868143"]},{"raw_affiliation_string":"School of Management, Hefei University of Technology, Hefei, 230009, Anhui, China","institution_ids":["https://openalex.org/I16365422"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100865080","display_name":"Zhengping Ding","orcid":null},"institutions":[{"id":"https://openalex.org/I143868143","display_name":"Anhui University","ror":"https://ror.org/05th6yx34","country_code":"CN","type":"education","lineage":["https://openalex.org/I143868143"]},{"id":"https://openalex.org/I16365422","display_name":"Hefei University of Technology","ror":"https://ror.org/02czkny70","country_code":"CN","type":"education","lineage":["https://openalex.org/I16365422"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhengping Ding","raw_affiliation_strings":["Key Laboratory of Process Optimization and Intelligent Decision Making, Ministry of Education, Hefei, 230009, Anhui, China","School of Management, Hefei University of Technology, Hefei, 230009, Anhui, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Key Laboratory of Process Optimization and Intelligent Decision Making, Ministry of Education, Hefei, 230009, Anhui, China","institution_ids":["https://openalex.org/I143868143"]},{"raw_affiliation_string":"School of Management, Hefei University of Technology, Hefei, 230009, Anhui, China","institution_ids":["https://openalex.org/I16365422"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5014626700","display_name":"Shouzheng Tao","orcid":"https://orcid.org/0009-0008-3723-5416"},"institutions":[{"id":"https://openalex.org/I143868143","display_name":"Anhui University","ror":"https://ror.org/05th6yx34","country_code":"CN","type":"education","lineage":["https://openalex.org/I143868143"]},{"id":"https://openalex.org/I16365422","display_name":"Hefei University of Technology","ror":"https://ror.org/02czkny70","country_code":"CN","type":"education","lineage":["https://openalex.org/I16365422"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shouzheng Tao","raw_affiliation_strings":["Key Laboratory of Process Optimization and Intelligent Decision Making, Ministry of Education, Hefei, 230009, Anhui, China","School of Management, Hefei University of Technology, Hefei, 230009, Anhui, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Key Laboratory of Process Optimization and Intelligent Decision Making, Ministry of Education, Hefei, 230009, Anhui, China","institution_ids":["https://openalex.org/I143868143"]},{"raw_affiliation_string":"School of Management, Hefei University of Technology, Hefei, 230009, Anhui, China","institution_ids":["https://openalex.org/I16365422"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5083694318"],"corresponding_institution_ids":["https://openalex.org/I143868143","https://openalex.org/I16365422"],"apc_list":{"value":2750,"currency":"USD","value_usd":2750},"apc_paid":null,"fwci":25.4328,"has_fulltext":false,"cited_by_count":17,"citation_normalized_percentile":{"value":0.9942314,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":98},"biblio":{"volume":"22","issue":"2","first_page":"451","last_page":"483"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9735000133514404,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/prestige","display_name":"Prestige","score":0.8575000762939453},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7956525087356567},{"id":"https://openalex.org/keywords/microblogging","display_name":"Microblogging","score":0.7815277576446533},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6562233567237854},{"id":"https://openalex.org/keywords/brand-engagement","display_name":"Brand engagement","score":0.5163142085075378},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.4910764694213867},{"id":"https://openalex.org/keywords/brand-management","display_name":"Brand management","score":0.4427459239959717},{"id":"https://openalex.org/keywords/brand-relationship","display_name":"Brand relationship","score":0.4229612350463867},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.41630321741104126},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.32949602603912354},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3287476599216461},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.1741163432598114},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.17097046971321106}],"concepts":[{"id":"https://openalex.org/C2778329345","wikidata":"https://www.wikidata.org/wiki/Q919978","display_name":"Prestige","level":2,"score":0.8575000762939453},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7956525087356567},{"id":"https://openalex.org/C143275388","wikidata":"https://www.wikidata.org/wiki/Q92438","display_name":"Microblogging","level":3,"score":0.7815277576446533},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6562233567237854},{"id":"https://openalex.org/C2776892586","wikidata":"https://www.wikidata.org/wiki/Q4956571","display_name":"Brand engagement","level":3,"score":0.5163142085075378},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4910764694213867},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4427459239959717},{"id":"https://openalex.org/C2777591371","wikidata":"https://www.wikidata.org/wiki/Q17511757","display_name":"Brand relationship","level":3,"score":0.4229612350463867},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.41630321741104126},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32949602603912354},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3287476599216461},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1741163432598114},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.17097046971321106},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s10660-020-09435-y","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-020-09435-y","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:elcore:v:22:y:2022:i:2:d:10.1007_s10660-020-09435-y","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10660-020-09435-y","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":127,"referenced_works":["https://openalex.org/W80721042","https://openalex.org/W103071262","https://openalex.org/W159408523","https://openalex.org/W172797803","https://openalex.org/W189899247","https://openalex.org/W582447032","https://openalex.org/W1493469527","https://openalex.org/W1511395520","https://openalex.org/W1565831494","https://openalex.org/W1579912656","https://openalex.org/W1763604139","https://openalex.org/W1964038838","https://openalex.org/W1967686852","https://openalex.org/W1976748235","https://openalex.org/W1979333515","https://openalex.org/W1983298715","https://openalex.org/W1989218893","https://openalex.org/W1990627567","https://openalex.org/W1991997945","https://openalex.org/W1993220938","https://openalex.org/W1995275863","https://openalex.org/W1996113927","https://openalex.org/W2000299494","https://openalex.org/W2008132350","https://openalex.org/W2013628864","https://openalex.org/W2023071763","https://openalex.org/W2024110803","https://openalex.org/W2026827594","https://openalex.org/W2030338801","https://openalex.org/W2035159275","https://openalex.org/W2039108102","https://openalex.org/W2041446724","https://openalex.org/W2058492520","https://openalex.org/W2059918681","https://openalex.org/W2061289966","https://openalex.org/W2063139645","https://openalex.org/W2066774529","https://openalex.org/W2069688249","https://openalex.org/W2072292731","https://openalex.org/W2072567687","https://openalex.org/W2079408806","https://openalex.org/W2079483581","https://openalex.org/W2087625706","https://openalex.org/W2090336751","https://openalex.org/W2092841377","https://openalex.org/W2110859446","https://openalex.org/W2115379661","https://openalex.org/W2116183406","https://openalex.org/W2118611742","https://openalex.org/W2120027247","https://openalex.org/W2130300609","https://openalex.org/W2130564866","https://openalex.org/W2131305585","https://openalex.org/W2132289179","https://openalex.org/W2132652356","https://openalex.org/W2134590908","https://openalex.org/W2134838115","https://openalex.org/W2137987408","https://openalex.org/W2138794141","https://openalex.org/W2167500492","https://openalex.org/W2170043702","https://openalex.org/W2175269250","https://openalex.org/W2177393682","https://openalex.org/W2178072252","https://openalex.org/W2220295200","https://openalex.org/W2261362549","https://openalex.org/W2266365163","https://openalex.org/W2301190871","https://openalex.org/W2403114810","https://openalex.org/W2407296951","https://openalex.org/W2416572746","https://openalex.org/W2462197173","https://openalex.org/W2465356236","https://openalex.org/W2512264175","https://openalex.org/W2515121546","https://openalex.org/W2517455178","https://openalex.org/W2531906808","https://openalex.org/W2575529639","https://openalex.org/W2588296872","https://openalex.org/W2595156075","https://openalex.org/W2607009545","https://openalex.org/W2615165738","https://openalex.org/W2736099904","https://openalex.org/W2736688175","https://openalex.org/W2755606857","https://openalex.org/W2759735107","https://openalex.org/W2762271753","https://openalex.org/W2768231505","https://openalex.org/W2789679840","https://openalex.org/W2796511006","https://openalex.org/W2800502691","https://openalex.org/W2803475921","https://openalex.org/W2834279830","https://openalex.org/W2886991460","https://openalex.org/W2889265674","https://openalex.org/W2889320289","https://openalex.org/W2901015953","https://openalex.org/W2904901636","https://openalex.org/W2905330013","https://openalex.org/W2912112813","https://openalex.org/W2918054747","https://openalex.org/W2938949323","https://openalex.org/W2984184072","https://openalex.org/W2994690890","https://openalex.org/W2995336513","https://openalex.org/W3009794008","https://openalex.org/W3031307046","https://openalex.org/W3121590070","https://openalex.org/W3122121843","https://openalex.org/W3123391702","https://openalex.org/W3123870941","https://openalex.org/W3124507438","https://openalex.org/W3125328076","https://openalex.org/W3125510825","https://openalex.org/W3126036398","https://openalex.org/W3141669067","https://openalex.org/W3147795728","https://openalex.org/W3163885138","https://openalex.org/W4205327251","https://openalex.org/W4231931854","https://openalex.org/W4235583926","https://openalex.org/W4241886362","https://openalex.org/W4242856159","https://openalex.org/W4256173697","https://openalex.org/W4256377563","https://openalex.org/W6607881548","https://openalex.org/W7037411764"],"related_works":["https://openalex.org/W3025024441","https://openalex.org/W2061289966","https://openalex.org/W4313183249","https://openalex.org/W3010519488","https://openalex.org/W1975017917","https://openalex.org/W4313581361","https://openalex.org/W3215279144","https://openalex.org/W2999483229","https://openalex.org/W2989858567","https://openalex.org/W2770778822"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4}],"updated_date":"2026-08-28T12:50:07.497085","created_date":"2025-10-10T00:00:00"}
