{"id":"https://openalex.org/W2988833625","doi":"https://doi.org/10.1007/s10660-019-09388-x","title":"Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms\u2019 heterogeneous consumers market","display_name":"Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms\u2019 heterogeneous consumers market","publication_year":2019,"publication_date":"2019-11-13","ids":{"openalex":"https://openalex.org/W2988833625","doi":"https://doi.org/10.1007/s10660-019-09388-x","mag":"2988833625"},"language":"en","primary_location":{"id":"doi:10.1007/s10660-019-09388-x","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-019-09388-x","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113886284","display_name":"Zhao Jiang","orcid":null},"institutions":[{"id":"https://openalex.org/I24943067","display_name":"Fudan University","ror":"https://ror.org/013q1eq08","country_code":"CN","type":"education","lineage":["https://openalex.org/I24943067"]},{"id":"https://openalex.org/I90727586","display_name":"Zhejiang University of Finance and Economics","ror":"https://ror.org/055vj5234","country_code":"CN","type":"education","lineage":["https://openalex.org/I90727586"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhao Jiang","raw_affiliation_strings":["School of Business Administration, Zhejiang University of Finance and Economics, Hangzhou, China","School of Management, Fudan University, Shanghai, China"],"raw_orcid":"https://orcid.org/0000-0002-9613-9546","affiliations":[{"raw_affiliation_string":"School of Business Administration, Zhejiang University of Finance and Economics, Hangzhou, China","institution_ids":["https://openalex.org/I90727586"]},{"raw_affiliation_string":"School of Management, Fudan University, Shanghai, China","institution_ids":["https://openalex.org/I24943067"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047417623","display_name":"Dan Wu","orcid":"https://orcid.org/0000-0003-0415-5467"},"institutions":[{"id":"https://openalex.org/I1328775524","display_name":"Zhejiang Sci-Tech University","ror":"https://ror.org/03893we55","country_code":"CN","type":"education","lineage":["https://openalex.org/I1328775524"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Wu Dan","raw_affiliation_strings":["Keyi College of Zhejiang Sci-Tech University, Hangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Keyi College of Zhejiang Sci-Tech University, Hangzhou, China","institution_ids":["https://openalex.org/I1328775524"]}]},{"author_position":"last","author":{"id":null,"display_name":"Liu Jie","orcid":null},"institutions":[{"id":"https://openalex.org/I24943067","display_name":"Fudan University","ror":"https://ror.org/013q1eq08","country_code":"CN","type":"education","lineage":["https://openalex.org/I24943067"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Liu Jie","raw_affiliation_strings":["School of Management, Fudan University, Shanghai, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Fudan University, Shanghai, China","institution_ids":["https://openalex.org/I24943067"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5047417623"],"corresponding_institution_ids":["https://openalex.org/I1328775524"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":1.2545,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.85757862,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"20","issue":"2","first_page":"453","last_page":"474"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9968000054359436,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.6242454051971436},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.6140807867050171},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.603491485118866},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.6007024645805359},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.46311700344085693},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4580906331539154},{"id":"https://openalex.org/keywords/business-model","display_name":"Business model","score":0.44549819827079773},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.37870073318481445},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.35626140236854553},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.31737565994262695},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.10618287324905396}],"concepts":[{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.6242454051971436},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.6140807867050171},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.603491485118866},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.6007024645805359},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.46311700344085693},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4580906331539154},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.44549819827079773},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37870073318481445},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.35626140236854553},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.31737565994262695},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10618287324905396},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s10660-019-09388-x","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-019-09388-x","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:elcore:v:20:y:2020:i:2:d:10.1007_s10660-019-09388-x","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10660-019-09388-x","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.4300000071525574}],"awards":[{"id":"https://openalex.org/G4041746283","display_name":"\u5b9a\u5236\u5316\u4fe1\u606f\u653f\u7b56\u5bf9\u5bb6\u5ead\u8282\u80fd\u884c\u4e3a\u51b3\u7b56\u8fc7\u7a0b\u5f71\u54cd\u7684\u8ffd\u8e2a\u7814\u7a76","funder_award_id":"71673238","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W601534423","https://openalex.org/W1482826216","https://openalex.org/W1965359549","https://openalex.org/W1966232736","https://openalex.org/W1981204181","https://openalex.org/W1986782128","https://openalex.org/W2011392640","https://openalex.org/W2014460112","https://openalex.org/W2037491894","https://openalex.org/W2043673033","https://openalex.org/W2063978621","https://openalex.org/W2068013391","https://openalex.org/W2092607324","https://openalex.org/W2106108342","https://openalex.org/W2108310498","https://openalex.org/W2110096485","https://openalex.org/W2128946504","https://openalex.org/W2133666991","https://openalex.org/W2138424453","https://openalex.org/W2140541745","https://openalex.org/W2142429382","https://openalex.org/W2147717586","https://openalex.org/W2149701684","https://openalex.org/W2152518947","https://openalex.org/W2158006645","https://openalex.org/W2158465044","https://openalex.org/W3121662957","https://openalex.org/W3122041884","https://openalex.org/W3122146647","https://openalex.org/W3150152898","https://openalex.org/W4240199737"],"related_works":["https://openalex.org/W2065457896","https://openalex.org/W3173234801","https://openalex.org/W2167984027","https://openalex.org/W3021302227","https://openalex.org/W10630519","https://openalex.org/W1919377569","https://openalex.org/W3144288563","https://openalex.org/W3123907821","https://openalex.org/W2382319620","https://openalex.org/W2164026370"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2}],"updated_date":"2026-06-06T09:05:17.133730","created_date":"2025-10-10T00:00:00"}
