{"id":"https://openalex.org/W2914854375","doi":"https://doi.org/10.1007/s10660-019-09330-1","title":"When to launch a sales promotion for online fashion products? An empirical study","display_name":"When to launch a sales promotion for online fashion products? An empirical study","publication_year":2019,"publication_date":"2019-01-25","ids":{"openalex":"https://openalex.org/W2914854375","doi":"https://doi.org/10.1007/s10660-019-09330-1","mag":"2914854375"},"language":"en","primary_location":{"id":"doi:10.1007/s10660-019-09330-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-019-09330-1","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102028066","display_name":"Haiqing Hu","orcid":"https://orcid.org/0000-0002-9872-5899"},"institutions":[{"id":"https://openalex.org/I4210097173","display_name":"Shandong Yingcai University","ror":"https://ror.org/00qhrkk71","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210097173"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Haiqing Hu","raw_affiliation_strings":["Business School, Shandong Yingcai University, Jinan, 250104, Shandong Province, People\u2019s Republic of China"],"affiliations":[{"raw_affiliation_string":"Business School, Shandong Yingcai University, Jinan, 250104, Shandong Province, People\u2019s Republic of China","institution_ids":["https://openalex.org/I4210097173"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5045415629","display_name":"Pandu R. Tadikamalla","orcid":null},"institutions":[{"id":"https://openalex.org/I170201317","display_name":"University of Pittsburgh","ror":"https://ror.org/01an3r305","country_code":"US","type":"education","lineage":["https://openalex.org/I170201317"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Pandu R. Tadikamalla","raw_affiliation_strings":["Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA, 15260, USA"],"affiliations":[{"raw_affiliation_string":"Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA, 15260, USA","institution_ids":["https://openalex.org/I170201317"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5045415629"],"corresponding_institution_ids":["https://openalex.org/I170201317"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":1.2451,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.84599076,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"20","issue":"4","first_page":"737","last_page":"756"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9947999715805054,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.6333696842193604},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6322604417800903},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"Sales promotion","score":0.5645430088043213},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5356326699256897},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.532392144203186},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3667168617248535},{"id":"https://openalex.org/keywords/sales-management","display_name":"Sales management","score":0.29798662662506104},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.09476107358932495},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.08845695853233337}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.6333696842193604},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6322604417800903},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.5645430088043213},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5356326699256897},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.532392144203186},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3667168617248535},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.29798662662506104},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.09476107358932495},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08845695853233337},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/s10660-019-09330-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-019-09330-1","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:elcore:v:20:y:2020:i:4:d:10.1007_s10660-019-09330-1","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10660-019-09330-1","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4099999964237213,"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W122495932","https://openalex.org/W1550784417","https://openalex.org/W1964313418","https://openalex.org/W1964473994","https://openalex.org/W1967907134","https://openalex.org/W1981936106","https://openalex.org/W2036183396","https://openalex.org/W2046279784","https://openalex.org/W2058593084","https://openalex.org/W2064062304","https://openalex.org/W2066269065","https://openalex.org/W2069675180","https://openalex.org/W2085758711","https://openalex.org/W2098805379","https://openalex.org/W2099376871","https://openalex.org/W2111454936","https://openalex.org/W2112497421","https://openalex.org/W2174890733","https://openalex.org/W2196335450","https://openalex.org/W2205242644","https://openalex.org/W2250220959","https://openalex.org/W2310982020","https://openalex.org/W2316272801","https://openalex.org/W2473435329","https://openalex.org/W2525242113","https://openalex.org/W2593643174","https://openalex.org/W2890258003","https://openalex.org/W3122526332","https://openalex.org/W3122651512","https://openalex.org/W3122992882","https://openalex.org/W3124392856","https://openalex.org/W3157154394","https://openalex.org/W4237240293","https://openalex.org/W4243905823"],"related_works":["https://openalex.org/W2908364646","https://openalex.org/W2368575345","https://openalex.org/W2391557320","https://openalex.org/W2275271759","https://openalex.org/W2014532210","https://openalex.org/W811505970","https://openalex.org/W1850126523","https://openalex.org/W1782938536","https://openalex.org/W2597860444","https://openalex.org/W1517239204"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2019,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
