{"id":"https://openalex.org/W2048211043","doi":"https://doi.org/10.1007/s10660-009-9031-7","title":"If you build it will they come?\u2014An empirical investigation of consumer perceptions and strategy in\u00a0virtual worlds","display_name":"If you build it will they come?\u2014An empirical investigation of consumer perceptions and strategy in\u00a0virtual worlds","publication_year":2009,"publication_date":"2009-03-09","ids":{"openalex":"https://openalex.org/W2048211043","doi":"https://doi.org/10.1007/s10660-009-9031-7","mag":"2048211043"},"language":"en","primary_location":{"id":"doi:10.1007/s10660-009-9031-7","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-009-9031-7","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5080266787","display_name":"Lakshmi Goel","orcid":"https://orcid.org/0000-0002-2032-0963"},"institutions":[{"id":"https://openalex.org/I11874761","display_name":"University of North Florida","ror":"https://ror.org/01j903a45","country_code":"US","type":"education","lineage":["https://openalex.org/I11874761"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Lakshmi Goel","raw_affiliation_strings":["Department of Management, Coggin College of Business, University of North Florida, 1 UNF Drive, Jacksonville, FL, 32224, USA","Department of Management, Coggin College of Business, University of North Florida, Jacksonville, USA 32224#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, Coggin College of Business, University of North Florida, 1 UNF Drive, Jacksonville, FL, 32224, USA","institution_ids":["https://openalex.org/I11874761"]},{"raw_affiliation_string":"Department of Management, Coggin College of Business, University of North Florida, Jacksonville, USA 32224#TAB#","institution_ids":["https://openalex.org/I11874761"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081236478","display_name":"Sonja Prokopec","orcid":"https://orcid.org/0000-0003-3149-7219"},"institutions":[{"id":"https://openalex.org/I124261006","display_name":"\u00c9cole Sup\u00e9rieure des Sciences \u00c9conomiques et Commerciales","ror":"https://ror.org/02dga6j42","country_code":"FR","type":"other","lineage":["https://openalex.org/I124261006"]},{"id":"https://openalex.org/I4210142324","display_name":"CY Cergy Paris Universit\u00e9","ror":"https://ror.org/043htjv09","country_code":"FR","type":"education","lineage":["https://openalex.org/I4210142324"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Sonja Prokopec","raw_affiliation_strings":["Marketing Department, ESSEC Business School, Avenue Bernard Hirsch, BP 50105 Cergy, 95021, Cergy Pontoise Ceedex, France","Marketing Department, ESSEC Business School, Cergy Pontoise Ceedex, France 95021#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing Department, ESSEC Business School, Avenue Bernard Hirsch, BP 50105 Cergy, 95021, Cergy Pontoise Ceedex, France","institution_ids":["https://openalex.org/I124261006","https://openalex.org/I4210142324"]},{"raw_affiliation_string":"Marketing Department, ESSEC Business School, Cergy Pontoise Ceedex, France 95021#TAB#","institution_ids":["https://openalex.org/I124261006","https://openalex.org/I4210142324"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5080266787"],"corresponding_institution_ids":["https://openalex.org/I11874761"],"apc_list":{"value":2890,"currency":"USD","value_usd":2890},"apc_paid":null,"fwci":19.5745,"has_fulltext":false,"cited_by_count":66,"citation_normalized_percentile":{"value":0.99010688,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":"9","issue":"1-2","first_page":"115","last_page":"134"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9923999905586243,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.991100013256073,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/metaverse","display_name":"Metaverse","score":0.8893507719039917},{"id":"https://openalex.org/keywords/leverage","display_name":"Leverage (statistics)","score":0.6481727957725525},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5707213282585144},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5010175704956055},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.49392277002334595},{"id":"https://openalex.org/keywords/entertainment","display_name":"Entertainment","score":0.49161797761917114},{"id":"https://openalex.org/keywords/real-estate","display_name":"Real estate","score":0.47860950231552124},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.460319459438324},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.42359843850135803},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.416316419839859},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.326447993516922},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.26797595620155334},{"id":"https://openalex.org/keywords/virtual-reality","display_name":"Virtual reality","score":0.2298983931541443},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.2193182408809662},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.09269586205482483}],"concepts":[{"id":"https://openalex.org/C53332860","wikidata":"https://www.wikidata.org/wiki/Q2632041","display_name":"Metaverse","level":3,"score":0.8893507719039917},{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.6481727957725525},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5707213282585144},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5010175704956055},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.49392277002334595},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.49161797761917114},{"id":"https://openalex.org/C82279013","wikidata":"https://www.wikidata.org/wiki/Q684740","display_name":"Real estate","level":2,"score":0.47860950231552124},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.460319459438324},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.42359843850135803},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.416316419839859},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.326447993516922},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.26797595620155334},{"id":"https://openalex.org/C194969405","wikidata":"https://www.wikidata.org/wiki/Q170519","display_name":"Virtual reality","level":2,"score":0.2298983931541443},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.2193182408809662},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.09269586205482483},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s10660-009-9031-7","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10660-009-9031-7","pdf_url":null,"source":{"id":"https://openalex.org/S205929853","display_name":"Electronic Commerce Research","issn_l":"1389-5753","issn":["1389-5753","1572-9362"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Electronic Commerce Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4300000071525574,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":62,"referenced_works":["https://openalex.org/W193890541","https://openalex.org/W205133821","https://openalex.org/W205793710","https://openalex.org/W240143556","https://openalex.org/W1492586516","https://openalex.org/W1510195127","https://openalex.org/W1511803917","https://openalex.org/W1550153025","https://openalex.org/W1678916964","https://openalex.org/W1791587663","https://openalex.org/W1886451413","https://openalex.org/W1964563567","https://openalex.org/W1981925936","https://openalex.org/W1988447536","https://openalex.org/W1990513740","https://openalex.org/W2012550155","https://openalex.org/W2024858500","https://openalex.org/W2031114635","https://openalex.org/W2032633302","https://openalex.org/W2033658346","https://openalex.org/W2040817488","https://openalex.org/W2041068905","https://openalex.org/W2042134810","https://openalex.org/W2059263796","https://openalex.org/W2064062304","https://openalex.org/W2067579751","https://openalex.org/W2068172675","https://openalex.org/W2086659686","https://openalex.org/W2086888884","https://openalex.org/W2099697766","https://openalex.org/W2104439084","https://openalex.org/W2109469951","https://openalex.org/W2110078189","https://openalex.org/W2111897692","https://openalex.org/W2114683899","https://openalex.org/W2115567121","https://openalex.org/W2116044432","https://openalex.org/W2119233164","https://openalex.org/W2122101264","https://openalex.org/W2125326971","https://openalex.org/W2125965147","https://openalex.org/W2138805097","https://openalex.org/W2153804514","https://openalex.org/W2159365879","https://openalex.org/W2160154797","https://openalex.org/W2161153780","https://openalex.org/W2164389739","https://openalex.org/W2316972015","https://openalex.org/W2324925384","https://openalex.org/W2416337654","https://openalex.org/W2478584450","https://openalex.org/W2580389126","https://openalex.org/W3121775323","https://openalex.org/W3124679280","https://openalex.org/W4248865785","https://openalex.org/W4249003381","https://openalex.org/W4252179108","https://openalex.org/W4301377693","https://openalex.org/W6608412398","https://openalex.org/W6658476690","https://openalex.org/W6660435778","https://openalex.org/W7075657391"],"related_works":["https://openalex.org/W2166821106","https://openalex.org/W4312864667","https://openalex.org/W4376853950","https://openalex.org/W4237056396","https://openalex.org/W4366210097","https://openalex.org/W4366734514","https://openalex.org/W4388442643","https://openalex.org/W4362644763","https://openalex.org/W4316660760","https://openalex.org/W4385541443"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":5},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":4},{"year":2013,"cited_by_count":6},{"year":2012,"cited_by_count":8}],"updated_date":"2026-07-23T08:03:31.855105","created_date":"2025-10-10T00:00:00"}
