{"id":"https://openalex.org/W3214355400","doi":"https://doi.org/10.1007/s10479-021-04429-x","title":"The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods","display_name":"The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods","publication_year":2022,"publication_date":"2022-01-07","ids":{"openalex":"https://openalex.org/W3214355400","doi":"https://doi.org/10.1007/s10479-021-04429-x","mag":"3214355400","pmid":"https://pubmed.ncbi.nlm.nih.gov/35017781"},"language":"en","primary_location":{"id":"doi:10.1007/s10479-021-04429-x","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10479-021-04429-x","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10479-021-04429-x.pdf","source":{"id":"https://openalex.org/S57667410","display_name":"Annals of Operations Research","issn_l":"0254-5330","issn":["0254-5330","1572-9338"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of Operations Research","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://link.springer.com/content/pdf/10.1007/s10479-021-04429-x.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061205631","display_name":"\u015eule \u00d6zt\u00fcrk Birim","orcid":"https://orcid.org/0000-0001-7544-8588"},"institutions":[{"id":"https://openalex.org/I16748637","display_name":"Manisa Celal Bayar University","ror":"https://ror.org/053f2w588","country_code":"TR","type":"education","lineage":["https://openalex.org/I16748637"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Sule Birim","raw_affiliation_strings":["Department of Business Administration, Salihli Faculty of Economics and Administrative Sciences, Manisa Celal Bayar University, Manisa, Turkey"],"raw_orcid":"https://orcid.org/0000-0001-7544-8588","affiliations":[{"raw_affiliation_string":"Department of Business Administration, Salihli Faculty of Economics and Administrative Sciences, Manisa Celal Bayar University, Manisa, Turkey","institution_ids":["https://openalex.org/I16748637"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046289681","display_name":"\u0130pek Kazan\u00e7o\u011flu","orcid":"https://orcid.org/0000-0001-8251-5451"},"institutions":[{"id":"https://openalex.org/I41641357","display_name":"Ege University","ror":"https://ror.org/02eaafc18","country_code":"TR","type":"education","lineage":["https://openalex.org/I41641357"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Ipek Kazancoglu","raw_affiliation_strings":["Department of Business Administration, Faculty of Economics and Administrative Sciences, Ege University, \u0130zmir, Turkey"],"raw_orcid":"https://orcid.org/0000-0001-8251-5451","affiliations":[{"raw_affiliation_string":"Department of Business Administration, Faculty of Economics and Administrative Sciences, Ege University, \u0130zmir, Turkey","institution_ids":["https://openalex.org/I41641357"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000682856","display_name":"Sachin Kumar Mangla","orcid":"https://orcid.org/0000-0001-7166-5315"},"institutions":[{"id":"https://openalex.org/I4210129200","display_name":"O. P. Jindal Global University","ror":"https://ror.org/03j2ta742","country_code":"IN","type":"education","lineage":["https://openalex.org/I4210129200"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sachin Kumar Mangla","raw_affiliation_strings":["OP Jindal Global University, Jindal Global Business School, Operations Management, Haryana, India"],"raw_orcid":"https://orcid.org/0000-0001-7166-5315","affiliations":[{"raw_affiliation_string":"OP Jindal Global University, Jindal Global Business School, Operations Management, Haryana, India","institution_ids":["https://openalex.org/I4210129200"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070078541","display_name":"Aysun Kahraman","orcid":"https://orcid.org/0000-0003-4210-3924"},"institutions":[{"id":"https://openalex.org/I16748637","display_name":"Manisa Celal Bayar University","ror":"https://ror.org/053f2w588","country_code":"TR","type":"education","lineage":["https://openalex.org/I16748637"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Aysun Kahraman","raw_affiliation_strings":["Department of Business Administration, Salihli Faculty of Economics and Administrative Sciences, Manisa Celal Bayar University , Manisa, Turkey"],"raw_orcid":"https://orcid.org/0000-0003-4210-3924","affiliations":[{"raw_affiliation_string":"Department of Business Administration, Salihli Faculty of Economics and Administrative Sciences, Manisa Celal Bayar University , Manisa, Turkey","institution_ids":["https://openalex.org/I16748637"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054694767","display_name":"Yi\u011fit Kazan\u00e7o\u011flu","orcid":"https://orcid.org/0000-0001-9199-671X"},"institutions":[{"id":"https://openalex.org/I59944920","display_name":"Ya\u015far University","ror":"https://ror.org/00dz1eb96","country_code":"TR","type":"education","lineage":["https://openalex.org/I59944920"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Yigit Kazancoglu","raw_affiliation_strings":["Yasar Universitesi, Izmir, Turkey"],"raw_orcid":"https://orcid.org/0000-0001-9199-671X","affiliations":[{"raw_affiliation_string":"Yasar Universitesi, Izmir, Turkey","institution_ids":["https://openalex.org/I59944920"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5054694767"],"corresponding_institution_ids":["https://openalex.org/I59944920"],"apc_list":{"value":2390,"currency":"EUR","value_usd":2990},"apc_paid":null,"fwci":10.1389,"has_fulltext":true,"cited_by_count":65,"citation_normalized_percentile":{"value":0.986773,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":"339","issue":"1-2","first_page":"131","last_page":"161"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11918","display_name":"Forecasting Techniques and Applications","score":0.9918000102043152,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11918","display_name":"Forecasting Techniques and Applications","score":0.9918000102043152,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14260","display_name":"Impact of AI and Big Data on Business and Society","score":0.991100013256073,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11326","display_name":"Stock Market Forecasting Methods","score":0.9864000082015991,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/theory-of-computation","display_name":"Theory of computation","score":0.7145434021949768},{"id":"https://openalex.org/keywords/sustainability","display_name":"Sustainability","score":0.6992371678352356},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5887794494628906},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.5324749946594238},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.37593308091163635},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3353995680809021},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.19260579347610474},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.09226548671722412}],"concepts":[{"id":"https://openalex.org/C24858836","wikidata":"https://www.wikidata.org/wiki/Q844718","display_name":"Theory of computation","level":2,"score":0.7145434021949768},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.6992371678352356},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5887794494628906},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.5324749946594238},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.37593308091163635},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3353995680809021},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19260579347610474},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.09226548671722412},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1007/s10479-021-04429-x","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10479-021-04429-x","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10479-021-04429-x.pdf","source":{"id":"https://openalex.org/S57667410","display_name":"Annals of Operations Research","issn_l":"0254-5330","issn":["0254-5330","1572-9338"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of Operations Research","raw_type":"journal-article"},{"id":"pmid:35017781","is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/35017781","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of operations research","raw_type":null},{"id":"pmh:oai:RePEc:spr:annopr:v:339:y:2024:i:1:d:10.1007_s10479-021-04429-x","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10479-021-04429-x","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:pubmedcentral.nih.gov:8736292","is_oa":true,"landing_page_url":"https://www.ncbi.nlm.nih.gov/pmc/articles/8736292","pdf_url":null,"source":{"id":"https://openalex.org/S2764455111","display_name":"PubMed Central","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Ann Oper Res","raw_type":"Text"}],"best_oa_location":{"id":"doi:10.1007/s10479-021-04429-x","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10479-021-04429-x","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10479-021-04429-x.pdf","source":{"id":"https://openalex.org/S57667410","display_name":"Annals of Operations Research","issn_l":"0254-5330","issn":["0254-5330","1572-9338"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Annals of Operations Research","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.4399999976158142,"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3214355400.pdf","grobid_xml":"https://content.openalex.org/works/W3214355400.grobid-xml"},"referenced_works_count":172,"referenced_works":["https://openalex.org/W66521788","https://openalex.org/W166751945","https://openalex.org/W873782400","https://openalex.org/W1161955223","https://openalex.org/W1490428750","https://openalex.org/W1570314094","https://openalex.org/W1588337522","https://openalex.org/W1689711448","https://openalex.org/W1701194797","https://openalex.org/W1970398852","https://openalex.org/W1977120623","https://openalex.org/W1978397327","https://openalex.org/W1988071187","https://openalex.org/W1988277750","https://openalex.org/W1996190164","https://openalex.org/W2001109992","https://openalex.org/W2002501580","https://openalex.org/W2016357236","https://openalex.org/W2021064585","https://openalex.org/W2022921010","https://openalex.org/W2030275442","https://openalex.org/W2054475196","https://openalex.org/W2057936307","https://openalex.org/W2063251682","https://openalex.org/W2074977053","https://openalex.org/W2076063813","https://openalex.org/W2077105771","https://openalex.org/W2078590217","https://openalex.org/W2085049983","https://openalex.org/W2094515728","https://openalex.org/W2095795470","https://openalex.org/W2097348142","https://openalex.org/W2097376429","https://openalex.org/W2104686997","https://openalex.org/W2106438008","https://openalex.org/W2106962189","https://openalex.org/W2114062456","https://openalex.org/W2123594576","https://openalex.org/W2132809790","https://openalex.org/W2141227742","https://openalex.org/W2141771514","https://openalex.org/W2147028502","https://openalex.org/W2151536734","https://openalex.org/W2152023909","https://openalex.org/W2170905826","https://openalex.org/W2174890733","https://openalex.org/W2196335450","https://openalex.org/W2207780529","https://openalex.org/W2261821904","https://openalex.org/W2309497016","https://openalex.org/W2329627801","https://openalex.org/W2332546456","https://openalex.org/W2416848540","https://openalex.org/W2473526392","https://openalex.org/W2527897905","https://openalex.org/W2548271941","https://openalex.org/W2573254615","https://openalex.org/W2573526403","https://openalex.org/W2593068309","https://openalex.org/W2611734786","https://openalex.org/W2614459600","https://openalex.org/W2695874637","https://openalex.org/W2733322935","https://openalex.org/W2736192010","https://openalex.org/W2741657101","https://openalex.org/W2754252319","https://openalex.org/W2761140038","https://openalex.org/W2770182351","https://openalex.org/W2792444869","https://openalex.org/W2794142122","https://openalex.org/W2794778778","https://openalex.org/W2798990976","https://openalex.org/W2801646903","https://openalex.org/W2883073525","https://openalex.org/W2889059162","https://openalex.org/W2889281484","https://openalex.org/W2890014048","https://openalex.org/W2890218021","https://openalex.org/W2891336206","https://openalex.org/W2891340371","https://openalex.org/W2894381059","https://openalex.org/W2895622327","https://openalex.org/W2896830559","https://openalex.org/W2899856450","https://openalex.org/W2900296094","https://openalex.org/W2904523137","https://openalex.org/W2914763776","https://openalex.org/W2920166258","https://openalex.org/W2921037543","https://openalex.org/W2922329508","https://openalex.org/W2929028916","https://openalex.org/W2940690822","https://openalex.org/W2944883203","https://openalex.org/W2945236662","https://openalex.org/W2948427152","https://openalex.org/W2951421936","https://openalex.org/W2952992820","https://openalex.org/W2954578662","https://openalex.org/W2964396662","https://openalex.org/W2967097864","https://openalex.org/W2971724044","https://openalex.org/W2975867066","https://openalex.org/W2979906316","https://openalex.org/W2990421087","https://openalex.org/W2991122145","https://openalex.org/W2995734456","https://openalex.org/W2996565520","https://openalex.org/W2998704331","https://openalex.org/W2998833782","https://openalex.org/W3000093770","https://openalex.org/W3004083925","https://openalex.org/W3008696509","https://openalex.org/W3009211770","https://openalex.org/W3010026548","https://openalex.org/W3011931926","https://openalex.org/W3013586388","https://openalex.org/W3014191625","https://openalex.org/W3014589124","https://openalex.org/W3016366056","https://openalex.org/W3019747105","https://openalex.org/W3020807179","https://openalex.org/W3021413640","https://openalex.org/W3023807481","https://openalex.org/W3031621449","https://openalex.org/W3033200468","https://openalex.org/W3035328956","https://openalex.org/W3036823454","https://openalex.org/W3037882977","https://openalex.org/W3042832119","https://openalex.org/W3048487700","https://openalex.org/W3049309800","https://openalex.org/W3082515978","https://openalex.org/W3083066903","https://openalex.org/W3084480343","https://openalex.org/W3089649929","https://openalex.org/W3089914384","https://openalex.org/W3091236819","https://openalex.org/W3091314960","https://openalex.org/W3092711260","https://openalex.org/W3093439928","https://openalex.org/W3094077456","https://openalex.org/W3096690806","https://openalex.org/W3106471330","https://openalex.org/W3112688517","https://openalex.org/W3117813115","https://openalex.org/W3120957128","https://openalex.org/W3123170997","https://openalex.org/W3124136503","https://openalex.org/W3127286969","https://openalex.org/W3128581029","https://openalex.org/W3131175048","https://openalex.org/W3132452875","https://openalex.org/W3133671241","https://openalex.org/W3135647307","https://openalex.org/W3143943806","https://openalex.org/W3154621770","https://openalex.org/W3159612995","https://openalex.org/W3162860054","https://openalex.org/W3165938138","https://openalex.org/W3166365274","https://openalex.org/W3169582785","https://openalex.org/W3171095691","https://openalex.org/W3174292513","https://openalex.org/W3175479149","https://openalex.org/W3181882093","https://openalex.org/W3197999362","https://openalex.org/W3207440052","https://openalex.org/W3212224984","https://openalex.org/W4240653744","https://openalex.org/W6619353703","https://openalex.org/W6628943038","https://openalex.org/W6787628662"],"related_works":["https://openalex.org/W2961085424","https://openalex.org/W4306674287","https://openalex.org/W3046775127","https://openalex.org/W4394896187","https://openalex.org/W3170094116","https://openalex.org/W4386462264","https://openalex.org/W3107602296","https://openalex.org/W4364306694","https://openalex.org/W4312192474","https://openalex.org/W4283697347"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":23},{"year":2024,"cited_by_count":16},{"year":2023,"cited_by_count":15},{"year":2022,"cited_by_count":6},{"year":2020,"cited_by_count":1}],"updated_date":"2026-06-04T09:04:59.091469","created_date":"2025-10-10T00:00:00"}
