{"id":"https://openalex.org/W7160953630","doi":"https://doi.org/10.1007/s10287-026-00567-4","title":"Optimal cooperative global\u2013local advertising with complementary effects in a two-echelon supply chain: a bi-level programming approach","display_name":"Optimal cooperative global\u2013local advertising with complementary effects in a two-echelon supply chain: a bi-level programming approach","publication_year":2026,"publication_date":"2026-05-12","ids":{"openalex":"https://openalex.org/W7160953630","doi":"https://doi.org/10.1007/s10287-026-00567-4"},"language":"en","primary_location":{"id":"doi:10.1007/s10287-026-00567-4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10287-026-00567-4","pdf_url":null,"source":{"id":"https://openalex.org/S28822639","display_name":"Computational Management Science","issn_l":"1619-697X","issn":["1619-697X","1619-6988"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computational Management Science","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5001060015","display_name":"Seyed Mahdi Aghazadeh","orcid":"https://orcid.org/0000-0001-7120-9774"},"institutions":[{"id":"https://openalex.org/I167694869","display_name":"Bu-Ali Sina University","ror":"https://ror.org/04ka8rx28","country_code":"IR","type":"education","lineage":["https://openalex.org/I167694869"]},{"id":"https://openalex.org/I3124704065","display_name":"University of Kurdistan","ror":"https://ror.org/04k89yk85","country_code":"IR","type":"education","lineage":["https://openalex.org/I3124704065"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Seyed Mahdi Aghazadeh","raw_affiliation_strings":["Department of Industrial Engineering, Bu-Ali Sina University, Hamedan, Iran","Department of Industrial Engineering, Faculty of Engineering, University of Kurdistan, Sanandaj, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, Bu-Ali Sina University, Hamedan, Iran","institution_ids":["https://openalex.org/I167694869"]},{"raw_affiliation_string":"Department of Industrial Engineering, Faculty of Engineering, University of Kurdistan, Sanandaj, Iran","institution_ids":["https://openalex.org/I3124704065"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5022301022","display_name":"Hamid Farvaresh","orcid":"https://orcid.org/0000-0002-9979-7712"},"institutions":[{"id":"https://openalex.org/I3124704065","display_name":"University of Kurdistan","ror":"https://ror.org/04k89yk85","country_code":"IR","type":"education","lineage":["https://openalex.org/I3124704065"]}],"countries":["IR"],"is_corresponding":true,"raw_author_name":"Hamid Farvaresh","raw_affiliation_strings":["Department of Industrial Engineering, Faculty of Engineering, University of Kurdistan, Sanandaj, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, Faculty of Engineering, University of Kurdistan, Sanandaj, Iran","institution_ids":["https://openalex.org/I3124704065"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029300667","display_name":"Anwar Mahmoodi","orcid":"https://orcid.org/0000-0001-6061-4491"},"institutions":[{"id":"https://openalex.org/I3124704065","display_name":"University of Kurdistan","ror":"https://ror.org/04k89yk85","country_code":"IR","type":"education","lineage":["https://openalex.org/I3124704065"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Anwar Mahmoodi","raw_affiliation_strings":["Department of Industrial Engineering, Faculty of Engineering, University of Kurdistan, Sanandaj, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Industrial Engineering, Faculty of Engineering, University of Kurdistan, Sanandaj, Iran","institution_ids":["https://openalex.org/I3124704065"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5022301022"],"corresponding_institution_ids":["https://openalex.org/I3124704065"],"apc_list":{"value":2290,"currency":"EUR","value_usd":2890},"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.95872896,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":"23","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9358999729156494,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.9358999729156494,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.032099999487400055,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11864","display_name":"Supply Chain Resilience and Risk Management","score":0.00559999980032444,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/stackelberg-competition","display_name":"Stackelberg competition","score":0.845300018787384},{"id":"https://openalex.org/keywords/supply-chain","display_name":"Supply chain","score":0.7052000164985657},{"id":"https://openalex.org/keywords/production","display_name":"Production (economics)","score":0.638700008392334},{"id":"https://openalex.org/keywords/profitability-index","display_name":"Profitability index","score":0.5685999989509583},{"id":"https://openalex.org/keywords/nash-equilibrium","display_name":"Nash equilibrium","score":0.42640000581741333},{"id":"https://openalex.org/keywords/resource","display_name":"Resource (disambiguation)","score":0.41359999775886536},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.3871999979019165},{"id":"https://openalex.org/keywords/supply-and-demand","display_name":"Supply and demand","score":0.3686000108718872}],"concepts":[{"id":"https://openalex.org/C199510392","wikidata":"https://www.wikidata.org/wiki/Q1184602","display_name":"Stackelberg competition","level":2,"score":0.845300018787384},{"id":"https://openalex.org/C108713360","wikidata":"https://www.wikidata.org/wiki/Q1824206","display_name":"Supply chain","level":2,"score":0.7052000164985657},{"id":"https://openalex.org/C2778348673","wikidata":"https://www.wikidata.org/wiki/Q739302","display_name":"Production (economics)","level":2,"score":0.638700008392334},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6176000237464905},{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.5685999989509583},{"id":"https://openalex.org/C46814582","wikidata":"https://www.wikidata.org/wiki/Q23389","display_name":"Nash equilibrium","level":2,"score":0.42640000581741333},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.41449999809265137},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.41359999775886536},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.392300009727478},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.3871999979019165},{"id":"https://openalex.org/C120330832","wikidata":"https://www.wikidata.org/wiki/Q166656","display_name":"Supply and demand","level":2,"score":0.3686000108718872},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.365200012922287},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.349700003862381},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.34060001373291016},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.33719998598098755},{"id":"https://openalex.org/C44104985","wikidata":"https://www.wikidata.org/wiki/Q492886","display_name":"Supply chain management","level":3,"score":0.31850001215934753},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.29829999804496765},{"id":"https://openalex.org/C123650614","wikidata":"https://www.wikidata.org/wiki/Q282491","display_name":"Strategic dominance","level":2,"score":0.2939000129699707},{"id":"https://openalex.org/C110350745","wikidata":"https://www.wikidata.org/wiki/Q1761818","display_name":"Advertising campaign","level":2,"score":0.2824000120162964},{"id":"https://openalex.org/C8505890","wikidata":"https://www.wikidata.org/wiki/Q605095","display_name":"Budget constraint","level":2,"score":0.2786000072956085},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2599000036716461},{"id":"https://openalex.org/C2779150434","wikidata":"https://www.wikidata.org/wiki/Q7644532","display_name":"Supply chain optimization","level":4,"score":0.25060001015663147}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/s10287-026-00567-4","is_oa":false,"landing_page_url":"https://doi.org/10.1007/s10287-026-00567-4","pdf_url":null,"source":{"id":"https://openalex.org/S28822639","display_name":"Computational Management Science","issn_l":"1619-697X","issn":["1619-697X","1619-6988"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computational Management Science","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":72,"referenced_works":["https://openalex.org/W54816854","https://openalex.org/W427495503","https://openalex.org/W1531569750","https://openalex.org/W1762516163","https://openalex.org/W1968851504","https://openalex.org/W1973184478","https://openalex.org/W1981779786","https://openalex.org/W1984767062","https://openalex.org/W1986522940","https://openalex.org/W2000192503","https://openalex.org/W2016209528","https://openalex.org/W2030200947","https://openalex.org/W2039477984","https://openalex.org/W2045105225","https://openalex.org/W2047068410","https://openalex.org/W2049812685","https://openalex.org/W2056214914","https://openalex.org/W2056456800","https://openalex.org/W2072134936","https://openalex.org/W2078299100","https://openalex.org/W2078890484","https://openalex.org/W2083830628","https://openalex.org/W2087110418","https://openalex.org/W2097635199","https://openalex.org/W2124659975","https://openalex.org/W2124738226","https://openalex.org/W2124804420","https://openalex.org/W2131838199","https://openalex.org/W2137362083","https://openalex.org/W2145233177","https://openalex.org/W2153985619","https://openalex.org/W2155929130","https://openalex.org/W2168240366","https://openalex.org/W2506265799","https://openalex.org/W2526644098","https://openalex.org/W2589808788","https://openalex.org/W2768466670","https://openalex.org/W2783268387","https://openalex.org/W2792320974","https://openalex.org/W2800961494","https://openalex.org/W2889594650","https://openalex.org/W2898367434","https://openalex.org/W2899008740","https://openalex.org/W2909407385","https://openalex.org/W2909768750","https://openalex.org/W2946300912","https://openalex.org/W2967902115","https://openalex.org/W2969393897","https://openalex.org/W2992666198","https://openalex.org/W2995264069","https://openalex.org/W3021350372","https://openalex.org/W3095977356","https://openalex.org/W3123261330","https://openalex.org/W3124692345","https://openalex.org/W3167372516","https://openalex.org/W3168133860","https://openalex.org/W3177014820","https://openalex.org/W3183597673","https://openalex.org/W3205561032","https://openalex.org/W4200269185","https://openalex.org/W4200436145","https://openalex.org/W4205209404","https://openalex.org/W4210793771","https://openalex.org/W4231856359","https://openalex.org/W4280650445","https://openalex.org/W4296880062","https://openalex.org/W4302424397","https://openalex.org/W4313680660","https://openalex.org/W4317435001","https://openalex.org/W4319602503","https://openalex.org/W4366773515","https://openalex.org/W4385988218"],"related_works":[],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-05-13T06:11:35.469786","created_date":"2026-05-13T00:00:00"}
