{"id":"https://openalex.org/W4380085684","doi":"https://doi.org/10.1007/s10257-023-00640-4","title":"A review on customer segmentation methods for personalized customer targeting in e-commerce use cases","display_name":"A review on customer segmentation methods for personalized customer targeting in e-commerce use cases","publication_year":2023,"publication_date":"2023-06-09","ids":{"openalex":"https://openalex.org/W4380085684","doi":"https://doi.org/10.1007/s10257-023-00640-4"},"language":"en","primary_location":{"id":"doi:10.1007/s10257-023-00640-4","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10257-023-00640-4","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10257-023-00640-4.pdf","source":{"id":"https://openalex.org/S56271844","display_name":"Information Systems and e-Business Management","issn_l":"1617-9846","issn":["1617-9846","1617-9854"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems and e-Business Management","raw_type":"journal-article"},"type":"review","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://link.springer.com/content/pdf/10.1007/s10257-023-00640-4.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085779568","display_name":"Miguel Alves Gomes","orcid":"https://orcid.org/0000-0003-3664-0360"},"institutions":[{"id":"https://openalex.org/I167360494","display_name":"University of Wuppertal","ror":"https://ror.org/00613ak93","country_code":"DE","type":"education","lineage":["https://openalex.org/I167360494"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Miguel Alves Gomes","raw_affiliation_strings":["Chair for Technologies and Management of Digital Transformation, University of Wuppertal, Rainer-Gruenter-Str. 21, 42119, Wuppertal, North Rhine-Westphalia, Germany"],"affiliations":[{"raw_affiliation_string":"Chair for Technologies and Management of Digital Transformation, University of Wuppertal, Rainer-Gruenter-Str. 21, 42119, Wuppertal, North Rhine-Westphalia, Germany","institution_ids":["https://openalex.org/I167360494"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5032638290","display_name":"Tobias Meisen","orcid":"https://orcid.org/0000-0002-1969-559X"},"institutions":[{"id":"https://openalex.org/I167360494","display_name":"University of Wuppertal","ror":"https://ror.org/00613ak93","country_code":"DE","type":"education","lineage":["https://openalex.org/I167360494"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Tobias Meisen","raw_affiliation_strings":["Chair for Technologies and Management of Digital Transformation, University of Wuppertal, Rainer-Gruenter-Str. 21, 42119, Wuppertal, North Rhine-Westphalia, Germany"],"affiliations":[{"raw_affiliation_string":"Chair for Technologies and Management of Digital Transformation, University of Wuppertal, Rainer-Gruenter-Str. 21, 42119, Wuppertal, North Rhine-Westphalia, Germany","institution_ids":["https://openalex.org/I167360494"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5085779568"],"corresponding_institution_ids":["https://openalex.org/I167360494"],"apc_list":{"value":2190,"currency":"EUR","value_usd":2790},"apc_paid":{"value":2190,"currency":"EUR","value_usd":2790},"fwci":27.5231,"has_fulltext":true,"cited_by_count":124,"citation_normalized_percentile":{"value":0.99791004,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":100},"biblio":{"volume":"21","issue":"3","first_page":"527","last_page":"570"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9922000169754028,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9754999876022339,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.7002242207527161},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6798688173294067},{"id":"https://openalex.org/keywords/segmentation","display_name":"Segmentation","score":0.6246041655540466},{"id":"https://openalex.org/keywords/representation","display_name":"Representation (politics)","score":0.5670818090438843},{"id":"https://openalex.org/keywords/customer-intelligence","display_name":"Customer intelligence","score":0.5026187896728516},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.4714936912059784},{"id":"https://openalex.org/keywords/voice-of-the-customer","display_name":"Voice of the customer","score":0.44822531938552856},{"id":"https://openalex.org/keywords/customer-to-customer","display_name":"Customer to customer","score":0.41897618770599365},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.40220293402671814},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3771192133426666},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.36325526237487793},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.3567630648612976},{"id":"https://openalex.org/keywords/customer-advocacy","display_name":"Customer advocacy","score":0.3559653162956238},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.33872729539871216},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.26922786235809326},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.106474369764328}],"concepts":[{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.7002242207527161},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6798688173294067},{"id":"https://openalex.org/C89600930","wikidata":"https://www.wikidata.org/wiki/Q1423946","display_name":"Segmentation","level":2,"score":0.6246041655540466},{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.5670818090438843},{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.5026187896728516},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.4714936912059784},{"id":"https://openalex.org/C43595421","wikidata":"https://www.wikidata.org/wiki/Q7939596","display_name":"Voice of the customer","level":5,"score":0.44822531938552856},{"id":"https://openalex.org/C63207073","wikidata":"https://www.wikidata.org/wiki/Q1076010","display_name":"Customer to customer","level":5,"score":0.41897618770599365},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.40220293402671814},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3771192133426666},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.36325526237487793},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.3567630648612976},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.3559653162956238},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.33872729539871216},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.26922786235809326},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.106474369764328},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1007/s10257-023-00640-4","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10257-023-00640-4","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10257-023-00640-4.pdf","source":{"id":"https://openalex.org/S56271844","display_name":"Information Systems and e-Business Management","issn_l":"1617-9846","issn":["1617-9846","1617-9854"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems and e-Business Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:spr:infsem:v:21:y:2023:i:3:d:10.1007_s10257-023-00640-4","is_oa":false,"landing_page_url":"http://link.springer.com/10.1007/s10257-023-00640-4","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:econstor.eu:10419/311765","is_oa":true,"landing_page_url":"https://hdl.handle.net/10419/311765","pdf_url":null,"source":{"id":"https://openalex.org/S4306401696","display_name":"Econstor (Econstor)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"doc-type:article"}],"best_oa_location":{"id":"doi:10.1007/s10257-023-00640-4","is_oa":true,"landing_page_url":"https://doi.org/10.1007/s10257-023-00640-4","pdf_url":"https://link.springer.com/content/pdf/10.1007/s10257-023-00640-4.pdf","source":{"id":"https://openalex.org/S56271844","display_name":"Information Systems and e-Business Management","issn_l":"1617-9846","issn":["1617-9846","1617-9854"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319900","host_organization_name":"Springer Science+Business Media","host_organization_lineage":["https://openalex.org/P4310319900","https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Science+Business Media","Springer Nature"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Information Systems and e-Business Management","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/9","score":0.41999998688697815,"display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320313454","display_name":"Bergische Universit\u00e4t Wuppertal","ror":"https://ror.org/00613ak93"}],"has_content":{"grobid_xml":false,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W4380085684.pdf"},"referenced_works_count":149,"referenced_works":["https://openalex.org/W65738273","https://openalex.org/W125942861","https://openalex.org/W1188413835","https://openalex.org/W1512383952","https://openalex.org/W1587744656","https://openalex.org/W1588039922","https://openalex.org/W1798220690","https://openalex.org/W1969721251","https://openalex.org/W1974749314","https://openalex.org/W1979869089","https://openalex.org/W1982115278","https://openalex.org/W1982983177","https://openalex.org/W1983620534","https://openalex.org/W1987971958","https://openalex.org/W1989533365","https://openalex.org/W1990368529","https://openalex.org/W1994294106","https://openalex.org/W1995450389","https://openalex.org/W1996747841","https://openalex.org/W1999992001","https://openalex.org/W2008128519","https://openalex.org/W2008606613","https://openalex.org/W2011479129","https://openalex.org/W2014756888","https://openalex.org/W2020509627","https://openalex.org/W2022507797","https://openalex.org/W2022781850","https://openalex.org/W2028646889","https://openalex.org/W2033852356","https://openalex.org/W2034160307","https://openalex.org/W2036306981","https://openalex.org/W2039316620","https://openalex.org/W2049013171","https://openalex.org/W2049214995","https://openalex.org/W2049633694","https://openalex.org/W2050248182","https://openalex.org/W2051224630","https://openalex.org/W2060634980","https://openalex.org/W2065080511","https://openalex.org/W2067669858","https://openalex.org/W2071128523","https://openalex.org/W2071957154","https://openalex.org/W2072094247","https://openalex.org/W2073577013","https://openalex.org/W2075297511","https://openalex.org/W2076331049","https://openalex.org/W2082374180","https://openalex.org/W2085230034","https://openalex.org/W2085487226","https://openalex.org/W2087924048","https://openalex.org/W2094205735","https://openalex.org/W2121605445","https://openalex.org/W2124077717","https://openalex.org/W2125372659","https://openalex.org/W2129135939","https://openalex.org/W2138719392","https://openalex.org/W2142635246","https://openalex.org/W2150593711","https://openalex.org/W2152195021","https://openalex.org/W2165826862","https://openalex.org/W2170820890","https://openalex.org/W2277937694","https://openalex.org/W2291481676","https://openalex.org/W2294798173","https://openalex.org/W2399495295","https://openalex.org/W2400016153","https://openalex.org/W2462501246","https://openalex.org/W2472845752","https://openalex.org/W2513975426","https://openalex.org/W2604628886","https://openalex.org/W2766555770","https://openalex.org/W2774875704","https://openalex.org/W2776003688","https://openalex.org/W2778083273","https://openalex.org/W2783463464","https://openalex.org/W2794790043","https://openalex.org/W2795272090","https://openalex.org/W2801076278","https://openalex.org/W2805867381","https://openalex.org/W2883526482","https://openalex.org/W2888267224","https://openalex.org/W2891398129","https://openalex.org/W2894214389","https://openalex.org/W2902255258","https://openalex.org/W2914746739","https://openalex.org/W2917040129","https://openalex.org/W2921936186","https://openalex.org/W2945706894","https://openalex.org/W2966051950","https://openalex.org/W2971727063","https://openalex.org/W2982397296","https://openalex.org/W2984100107","https://openalex.org/W2993049064","https://openalex.org/W3006990888","https://openalex.org/W3007058738","https://openalex.org/W3011541653","https://openalex.org/W3022619077","https://openalex.org/W3022851530","https://openalex.org/W3023069927","https://openalex.org/W3031070439","https://openalex.org/W3032661071","https://openalex.org/W3043483920","https://openalex.org/W3046538455","https://openalex.org/W3048809473","https://openalex.org/W3090427316","https://openalex.org/W3090574989","https://openalex.org/W3098223835","https://openalex.org/W3107993430","https://openalex.org/W3119024639","https://openalex.org/W3121130165","https://openalex.org/W3124024400","https://openalex.org/W3128809680","https://openalex.org/W3138082526","https://openalex.org/W3154187272","https://openalex.org/W3158163814","https://openalex.org/W3158493515","https://openalex.org/W3159623385","https://openalex.org/W3159908412","https://openalex.org/W3159974720","https://openalex.org/W3160239690","https://openalex.org/W3201142972","https://openalex.org/W3201585788","https://openalex.org/W4205582574","https://openalex.org/W4205930639","https://openalex.org/W4210256703","https://openalex.org/W4210299309","https://openalex.org/W4214908301","https://openalex.org/W4220870462","https://openalex.org/W4229441478","https://openalex.org/W4238723294","https://openalex.org/W4239181501","https://openalex.org/W4250704663","https://openalex.org/W4255726527","https://openalex.org/W4255833381","https://openalex.org/W4282824746","https://openalex.org/W4283078109","https://openalex.org/W4283214075","https://openalex.org/W4285146048","https://openalex.org/W4285326267","https://openalex.org/W4287958287","https://openalex.org/W4288083766","https://openalex.org/W4292343613","https://openalex.org/W4292547918","https://openalex.org/W4293107263","https://openalex.org/W4293572508","https://openalex.org/W4300175872","https://openalex.org/W4306317080","https://openalex.org/W4311892478","https://openalex.org/W4312539160"],"related_works":["https://openalex.org/W3013184534","https://openalex.org/W2483231811","https://openalex.org/W2124748206","https://openalex.org/W4284958903","https://openalex.org/W2181766440","https://openalex.org/W2499260457","https://openalex.org/W4284957919","https://openalex.org/W2422895071","https://openalex.org/W1983787324","https://openalex.org/W2354761646"],"abstract_inverted_index":{"Abstract":[0],"The":[1,73,237],"importance":[2],"of":[3,16,48,53,75,84,93,122,138,172,200,246,253],"customer-oriented":[4],"marketing":[5,24],"has":[6,67,262],"increased":[7],"for":[8,61,149,153],"companies":[9],"in":[10,20,25,70,105,204,266],"recent":[11,71,267],"decades.":[12],"With":[13,185],"the":[14,49,54,85,94,110,120,139,146,201,217,247,251],"advent":[15],"one-customer":[17],"strategies,":[18],"especially":[19],"e-commerce,":[21],"traditional":[22],"mass":[23],"this":[26,62,76,97,130,163],"area":[27],"is":[28,64,78,227,243,256],"becoming":[29],"increasingly":[30],"obsolete":[31],"as":[32],"customer-specific":[33],"targeting":[34],"becomes":[35],"realizable.":[36],"Such":[37],"a":[38,81,135,168,197,211],"strategy":[39],"makes":[40],"it":[41,261],"essential":[42],"to":[43,79,156,187,219,258],"develop":[44],"an":[45,101],"underlying":[46],"understanding":[47],"interests":[50],"and":[51,89,113,152,182,190,216,250],"motivations":[52],"individual":[55],"customer.":[56],"One":[57],"method":[58,242],"frequently":[59],"used":[60,140,203,240,265],"purpose":[63],"segmentation,":[65,194],"which":[66,106],"evolved":[68],"steadily":[69],"years.":[72,268],"aim":[74],"paper":[77,131,164],"provide":[80,134,196],"structured":[82],"overview":[83,199],"different":[86,157,220],"segmentation":[87,126,181,241],"methods":[88,148,202],"their":[90,154],"current":[91],"state":[92],"art.":[95],"For":[96],"purpose,":[98],"we":[99,133,144,166,195],"conducted":[100],"extensive":[102],"literature":[103],"search":[104],"105":[107],"publications":[108],"between":[109],"years":[111],"2000":[112],"2022":[114],"were":[115],"identified":[116,167],"that":[117,260],"deal":[118],"with":[119],"analysis":[121,179,192],"customer":[123,176,178,183,188,191,225],"behavior":[124],"using":[125],"methods.":[127,141],"Based":[128,161],"on":[129,162],"corpus,":[132,165],"comprehensive":[136,198],"review":[137],"In":[142,223],"addition,":[143],"examine":[145],"applied":[147],"temporal":[150,214],"trends":[151,215],"applicability":[155,218],"data":[158],"set":[159],"dimensionalities.":[160,222],"four-phase":[169],"process":[170,206],"consisting":[171],"information":[173],"(data)":[174],"collection,":[175],"representation,":[177],"via":[180],"targeting.":[184],"respect":[186],"representation":[189,226],"by":[193,230],"these":[205],"steps.":[207],"We":[208],"also":[209],"take":[210],"look":[212],"at":[213],"dataset":[221],"summary,":[224],"mainly":[228],"solved":[229],"manual":[231],"feature":[232],"selection":[233],"or":[234],"RFM":[235],"analysis.":[236],"most":[238],"commonly":[239],"k-means,":[244],"regardless":[245],"use":[248],"case":[249],"amount":[252],"data.":[254],"It":[255],"interesting":[257],"note":[259],"been":[263],"widely":[264]},"counts_by_year":[{"year":2026,"cited_by_count":9},{"year":2025,"cited_by_count":68},{"year":2024,"cited_by_count":43},{"year":2023,"cited_by_count":4}],"updated_date":"2026-04-09T08:11:56.329763","created_date":"2025-10-10T00:00:00"}